Floristry

Priyanka Thakur | Principal Floriculturist | Dr Y S Parmar University of Horticulture & Forestry

What is Floristry?

You may be curious about a Career in Floristry. Internet is brimming with pages on How to get into Floristry, while one should first understand What is a Career in Floristry. While anyone can have an opinion on what Floristry entails; only a real professional can really explain it.

Principal Floriculturist Priyanka Thakur is an experienced professional with 17 years & 6 months in Floristry. Principal Floriculturist Priyanka Thakur describes Floristry as:

Floristry is the production, commerce and trade in flowers. It encompasses flower care and handling, floral design, or flower arranging, merchandising, and display and flower delivery.

How Principal Floriculturist Priyanka Thakur got into Floristry?

After doing my B Sc in Horticulture and M Sc in Floriculture & Landscaping, I did my PhD in Floriculture & Landscaping from Dr. Y S Parmar University. I am working as a Principal Floriculturist at Dr. Y S Parmar University of Horticulture & Forestry.

Principal Floriculturist Priyanka Thakur's Talk on Floristry

The Journey of a Florist: Priyanka Thakur's Passion for Flowers and Creativity Priyanka Thakur is a vibrant spirit in the world of floristry, bringing life and beauty to countless occasions through her profound knowledge and creative talents. With a robust academic background that includes a B.Sc. and M.Sc. in Floriculture and Landscaping from prestigious Indian universities, Priyanka has carved a remarkable niche for herself since 2000 as an Assistant Floriculturist. In this article, we will explore what floristry entails, delve into the educational pathways, skills required, positives and challenges of the profession, and gain insight into what a typical day looks like for a successful florist like Priyanka. What Is Floristry? Floristry is the art of creating floral arrangements and designs that celebrate life's moments, from joyous occasions to solemn events. It involves understanding various flowers, their characteristics, and how to combine them aesthetically to evoke emotions and messages. As discussed by Priyanka, floristry goes beyond simply selling flowers; it encompasses production, arrangement, and design of fresh and dried floral pieces that enhance environments and occasions. The floristry industry in India is burgeoning, with people increasingly appreciating the significance of flowers in their daily lives. As Priyanka describes, it is a flourishing business that also provides a connection to nature, creativity, and self-expression. Education Flowers An essential foundation for anyone entering the floristry field is an extensive knowledge of different types of flowers. Priyanka emphasizes that understanding the classifications, characteristics, and seasonal availability of flowers is crucial for effective floral arrangement. This involves recognizing the unique attributes of cut flowers, loose flowers, and greens, thereby enabling florists to select the right materials for their designs. Packaging & Grading Priyanka highlights the importance of proper packaging and grading of flowers to ensure freshness and longevity. Grading involves categorizing flowers based on size and stem length, which is fundamental for creating appealing arrangements. Effective packaging prevents damage during transport and storage, maintaining the flowers’ quality until they reach their final destination. Storage Given the perishable nature of floral products, as expressed by Priyanka, storage practices are paramount in the floristry business. Flowers require specific temperature and humidity conditions to last as long as possible. Knowledge of these needs ensures that florists can provide customers with beautiful arrangements that remain fresh and vibrant for extended periods. Tools & Implements Florists utilize a variety of tools and implements to create their arrangements, such as floral bricks, scissors, tapes, and various types of containers. Priyanka notes the significance of using the right tools to enhance the design process, making it efficient and effective. Proper tools not only streamline creation but also boost the overall aesthetics and presentation of floral designs. Sales & Marketing A successful florist must have a sound understanding of sales and marketing strategies. As discussed by Priyanka, knowing how to effectively promote floral products through social media or in-shop displays can significantly influence customer engagement and sales. Understanding market trends, such as seasonal demand for certain flowers, is also crucial for optimizing sales. Skills Creativity Creativity is perhaps the most vital skill for a florist, as expressed clearly by Priyanka. The ability to design unique floral arrangements that tell a story or resonate with a specific theme can set one apart in a competitive market. Priyanka’s artistic flair allows her to blend colors, shapes, and textures in ways that captivate her customers. Interpersonal Skills Interpersonal skills play a significant role in the floristry business. As Priyanka notes, having a jovial nature and the ability to connect with customers can greatly enhance service quality. Listening to customer needs and providing personalized recommendations is essential for building strong customer relationships. Planning Effective planning is key in floristry, especially when preparing arrangements for events. Priyanka points out that florists must anticipate customer requests, gather supplies ahead of time, and ensure timely delivery to meet event schedules. This foresight is critical for success. Business Acumen An understanding of business operations is crucial for any florist aiming to thrive in the industry. Priyanka emphasizes that a florist should have a keen sense of market dynamics, including pricing strategies and cost management, to ensure profitability and sustainability in their business. Floral Designs The skill to design floral arrangements that are visually appealing and appropriate for various occasions is essential. Priyanka’s expertise includes understanding various floral design styles, which helps her meet diverse customer preferences and enhance the overall event ambiance. Value Added Products Additionally, florists can explore creating value-added products, which can include dried flower arrangements, potpourri, and other decorative items. This diversification, as Priyanka suggests, can be a rewarding way to engage customers year-round. Positives Low Capital Investment One of the significant advantages of entering the floristry business is the low capital investment required to start. Priyanka mentions that aspiring florists need minimal resources to begin their journey, making it accessible for many people. Self Employment Floristry offers the potential for self-employment, which is appealing to many. As Priyanka highlights, individuals can venture into this field with a passion for flowers and creativity, allowing for personal and professional growth. Growth The floristry industry is rapidly evolving, providing ample opportunities for growth. Priyanka notes that as urbanization increases and awareness of indoor gardening rises, the demand for floral arrangements continues to surge, creating a thriving market for aspiring florists. Connection with Nature Engaging in floristry fosters a profound connection with nature. As Priyanka articulates, working with flowers allows florists to embrace natural beauty daily, promoting mental well-being and a sense of fulfillment in their work. Challenges Short Life A significant challenge facing florists is the perishable nature of their products. Flowers have a limited lifespan, requiring florists to possess knowledge of proper care and handling to maximize freshness and appeal. As Priyanka explains, understanding harvesting times and storage conditions is vital to mitigate waste. Transportation Transportation can also pose difficulties in the floristry business. Ensuring that flowers remain undamaged and in optimal condition during transit requires careful planning and logistics, a point emphasized by Priyanka. Awareness of the specific needs of different flowers during transport can greatly impact the quality of the final product. A Day Of Floristry A typical day for a florist like Priyanka begins early, often with trips to collect fresh flowers from markets. Following this, she engages in activities including designing arrangements, grading, and packaging flowers, and preparing for customer orders or events. Throughout the day, interacting with customers, planning upcoming designs, and staying updated on market trends are also essential components of her daily routine, showcasing the dynamic nature of floristry work. Through the insights shared by Priyanka and the detailed exploration of floristry, it is clear that this profession holds immense value in society. Florists play a pivotal role in enhancing life’s celebrations, providing comfort during difficult times, and fostering a deeper connection with nature. As the floristry industry continues to grow, it presents exciting opportunities for creativity, entrepreneurship, and community engagement, making it an impactful career choice.

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How to get into

Floristry?

If you are want to get into Floristry, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Floristry is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Floristry, what education and skills you need to succeed in Floristry, and what positives and challenges you will face in Floristry.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Floristry.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Principal Floriculturist Priyanka Thakur's LifePage:

[LifePage]
https://www.lifepage.in/page/priyankathakur

LifePage Career Talk on Floristry

[Career]
https://www.lifepage.in/careers/floristry

[Full Talk]
https://lifepage.app.link/20180318-0001

[Trailer]
https://www.youtube.com/watch?v=uYv8hUOCzzs

(Floristry, Dr Y S Parmar University of Horticulture & Forestry, Floriculture, Flowers, Horticulture, Cultivation, Florist, Flower Arrangement, Flower Trading, Bouquet)

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