Real Estate Consulting
Kapil Dev Sharma | Vice President Sales & Marketing | Satya Developers Private LimitedWhat is Real Estate Consulting?
A Career in Real Estate Consulting is very interesting. Understanding Why one wants to choose a Career in Real Estate Consulting is phenomenally more important than figuring out How to get into Real Estate Consulting. While anyone can have an opinion on what Real Estate Consulting entails; only a real professional can really explain it.
Vice President Sales & Marketing Kapil Dev Sharma invested 17 years & 8 months in Real Estate Consulting. Here is how Vice President Sales & Marketing Kapil Dev Sharma detailed Real Estate Consulting:
Real estate consulting or a consultancy firm is a business of one or more expert professionals who provide expert advice in a particular area. A real estate consultant is a unique role involved in the process of purchasing or selling properties. consultants are optional for clients; however, you can provide clients with value-added services, including asset management, market analysis, modeling and lease management.
How Vice President Sales & Marketing Kapil Dev Sharma got into Real Estate Consulting?
After doing my schooling from Air Force School, Agra. I did BBA from Agra University and soon after I pursued MBA in Marketing & Sales from IIM, Kolkata. I have done various diploma & certifications in real estate as well as sales, marketing and communications. I have worked with many companies named Spaze Towers Private Limited, Orries Infrastructure Private Limited and Vatika Group, Gurugram for more than a decade. I was responsible for driving sales for Residential & Commercial Sales.I have got an expertise in Team Training & Development, Setting up Sales process, Planning and Execution of Business Ideas to generate Revenue for the Group, Cultivating existing and motivating new Channel Partners to promote the Company's projects, Extensive Marketing Planning keeping in mind the Company's Brand Image, Maintaining Inter & Intra Department Coordination for the smooth functioning of Sales Department, Delegation of responsibility and seeking accountability from the team on various aspects of operations in the Sales, Managing day to day complexities and handling Broker Grievances if any. Since 2016 I have been working as a Vice President Sales & Marketing for Satya Developers Private Limited (Satya Group), Gurugram.
Vice President Sales & Marketing Kapil Dev Sharma's Talk on Real Estate Consulting |
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A Career in Real Estate: Insights from a Professional Embarking on a career in real estate can be both exhilarating and rewarding. Many individuals are drawn to this field due to its dynamic nature and lucrative potential. Kapil Desh Sharma, a seasoned real estate professional with nearly two decades of experience, shares his journey and insights into the real estate industry, offering guidance for those considering this profession. This article explores the key elements of a successful career in real estate, including its definition, necessary education, key skills, benefits, challenges, and a typical day in the life of a real estate consultant. What Is Real Estate Consulting Real estate consulting involves providing expert advice to clients regarding property-related matters, including buying, selling, leasing, and investment. It's a field that intersects with marketing, sales, and financial analysis, requiring professionals to understand the intricacies of the real estate market. Kapil emphasizes that real estate is fundamental to life, revolving around the basic necessities of food, shelter, and clothing. The role of a real estate consultant is to guide clients through significant decisions with comprehensive knowledge about properties and the market landscape, making it a critical service in our economy. Education: Essential Foundations for Success The Real Estate (Regulation and Development) Act, commonly known as RERA, is a significant regulation that governs real estate transactions in India. Understanding RERA is crucial for anyone entering the real estate profession. It provides a framework for transparency and efficiency in the real estate market, protecting the interests of both developers and buyers. Kapil notes that obtaining a RERA certification is a pivotal step for aspiring real estate consultants, as it lays the groundwork for establishing credibility in the field. Mathematics plays a vital role in real estate, particularly in financial calculations, pricing strategies, and market assessments. Professionals need to analyze data to understand market trends and make informed decisions. For instance, when determining property prices, understanding calculations such as price per square foot, return on investment, and mortgage interest rates is essential. Kapil emphasizes that being numerically literate can significantly enhance a professional's ability to negotiate deals effectively. Market research involves gathering and analyzing data to understand market dynamics, competitor strategies, and consumer behavior. This knowledge is essential for real estate professionals to position their offerings appropriately. Kapil highlights that conducting thorough market research not only helps in identifying lucrative opportunities but also plays a crucial role in crafting compelling selling propositions that resonate with potential clients. Identifying and understanding the target audience is critical in real estate consulting. Each property appeals to different demographics with unique needs and preferences. Kapil explains that real estate professionals must distinguish who their potential buyers are based on factors such as income, family structure, and lifestyle choices, allowing for tailored marketing and sales strategies. Customer Relationship Management is pivotal to forging long-term relationships with clients. A successful real estate consultant understands that selling doesn't end post-transaction; rather, maintaining relationships through effective client service is paramount. Kapil shares how his organization has a dedicated CRM department to handle post-sale customer interactions, which cultivates loyalty and opens doors to repeat business, a crucial aspect in real estate. Skills: Key Competencies for Success Analytical skills enable real estate professionals to assess market data, evaluate property values, and identify trends that impact their business. Kapil notes that strong analytical abilities help in making evidence-based decisions that can lead to successful transactions and satisfied clients. Effective communication is essential in real estate, where conveying information clearly is key to influencing buyer decisions. Whether discussing property specifications or negotiating prices, Kapil emphasizes that encoding and decoding messages is vital to sales success. Practicing thoughtful communication can bridge gaps between what a client wants and what is being offered. Engaging with clients effectively is crucial for fostering trust and rapport. Kapil explains that the ability to ask the right questions and listen to client needs enhances the sales process, as understanding customer requirements leads to better service. Active engagement ensures that clients feel valued and understood, which can lead to positive referrals and repeat business. Negotiation is at the heart of real estate transactions. Professionals must navigate complex discussions to reach mutually beneficial agreements. Kapil stresses that successful negotiations require preparation, market knowledge, and an ability to read client reactions. Real estate professionals often face significant price negotiations, making this skill indispensable. Capable decision-making involves weighing various factors before concluding a deal. Kapil illustrates that real estate professionals must discern when to push for a sale and when to allow clients time to deliberate. Applying sound judgment can significantly impact transaction outcomes and lead to more satisfied clients. Positives: The Bright Side of Real Estate One of the most appealing aspects of a career in real estate is the potential for high earnings. Real estate professionals often earn substantial commissions, sometimes surpassing their base salary through successful sales. Kapil highlights that top earners in the industry can achieve financial freedom, making it an attractive career path. Real estate offers various pathways for professional growth, allowing individuals to specialize or branch out into related fields, such as real estate consulting or property management. Kapil shares his journey of starting as a sales executive and advancing to head a sales department, showcasing the growth trajectory available to dedicated professionals in this field. Real estate careers can provide flexibility that allows for a better work-life balance. Kapil mentions that with careful time management, he can travel and spend quality time with family while maintaining his professional responsibilities. Many professionals appreciate the autonomy that comes with managing their schedules effectively. Real estate is inherently a people-oriented business, and thus, professionals have abundant opportunities to network and build relationships with clients, developers, and industry peers. Kapil explains that building a solid network can enhance visibility, lead to referrals, and create new business opportunities, making networking an essential component of the career. Challenges: Navigating a Complex Landscape The real estate market is subject to fluctuations in demand and supply, which can significantly impact sales. Kapil acknowledges that when supply outstrips demand, pricing can become competitive and lead to challenges in making sales. Understanding the market's cyclical nature is crucial for navigating these fluctuations effectively. Real estate professionals must stay abreast of government policies that affect the industry. Changes in regulations can create hurdles or opportunities, and Kapil emphasizes the importance of adapting strategies accordingly. Knowledge of relevant laws and regulations, such as RERA, can provide a competitive advantage. The real estate sector is highly competitive, with numerous players vying for the same clientele. Kapil points out that differentiating oneself through unique marketing strategies and exceptional service can help build a strong brand in a crowded market. Staying informed about competitors and their offerings is essential for success in this challenging landscape. A Day In the Life of Real Estate Consulting Kapil describes his typical day as a balanced mix of personal and professional activities. He starts his mornings with fitness routines like jogging or cycling, emphasizing the importance of maintaining health amidst a busy schedule. His workweek is organized, with Mondays reserved for team reviews and planning, while marketing activities ramp up later in the week to align with peak selling days. Engaging with clients, analyzing market data, and leading his sales team are all integral components of his day. He ensures to dedicate evenings to personal pursuits and family time, attaching great value to work-life balance. In reflection, embarking on a career in real estate can be immensely rewarding for those with a passion for sales, a strategic mindset, and a desire to help others achieve their aspirations of property ownership. The insights shared by Kapil Desh Sharma highlight the diverse skill sets required, the potential for substantial financial rewards, and the importance of adaptability in a continuously evolving market. For anyone contemplating a career in real estate, embracing opportunities for learning and growth within the profession can pave the way for success and satisfaction in this vibrant field. | |
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How to get into
Real Estate Consulting?
If you are want to get into Real Estate Consulting, start by investing in a Career Plan.
The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Real Estate Consulting is merely an infatuation or is it truly something you wish to do for the rest of your life.
Next, your Career Advisor will help you document how you can get into Real Estate Consulting, what education and skills you need to succeed in Real Estate Consulting, and what positives and challenges you will face in Real Estate Consulting.
Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Real Estate Consulting.
LifePage Career Plan
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Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.
Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.
LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.
Links for this Talk
Vice President Sales & Marketing Kapil Dev Sharma's LifePage:

[LifePage]
https://www.lifepage.in/page/kapildevsharma
LifePage Career Talk on Real Estate Consulting

[Career]
https://www.lifepage.in/careers/real-estate-consulting-1

[Full Talk]
https://lifepage.app.link/20191009-0002

[Trailer]
https://www.youtube.com/watch?v=7hOPe4viGHQ
(Real Estate Consulting, Kapil Dev Sharma, Satya Developers, Consultant, Real Estate, RERA Certificate, Sales & Marketing)
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