Business Development

Eesha Bagga | Outreach Executive | I Can. India

What is Business Development?

A Career in Business Development is very intriguing. Almost everyone seems to be talking about How to start a Career in Business Development, while one should first develop an understanding of What is a Career in Business Development. It is best to learn about Business Development from a real professional, this is akin to getting it from the horse's mouth.

Outreach Executive Eesha Bagga has 1 year & 1 month of professional experience in Business Development. Outreach Executive Eesha Bagga describes Business Development as:

Business Development is something which entails tasks and processes to develop and implement growth opportunities within and between organisations.

How Outreach Executive Eesha Bagga got into Business Development?

After completing my graduation in Psychology from Delhi University, I went to London for my internship and after that I got a chance to work Raystahl, Switzerland and there I got my first opportunity to work as Business Developer.

Outreach Executive Eesha Bagga's Talk on Business Development

The Journey of a Business Developer: Isha Bagga’s Insights into a Thriving Career In the dynamic realm of business development, one professional stands out with a unique story: Isha Bagga. Hailing from Dehradun, Isha has carved a niche for herself in the competitive field of business development, particularly in the educational sector. In this article, we will explore her journey, from her formative education to her experiences in various roles, and delve into the essential skills, the positives and challenges of her career, and what a typical day looks like for her. If you are considering a career in business development or are simply curious about this field, Isha's insights provide a valuable perspective. What Is Business Development? Business development entails tasks and processes aimed at developing and implementing growth opportunities within and between organizations. In essence, it is about fostering relationships and creating a framework to foster strategic partnerships that drive success. Isha first experienced this facet of business while working for Raystall in Switzerland, where her responsibilities included identifying potential avenues for growth and developing business strategies. This foundation paved her way into roles with ICANN India, where she had the privilege of introducing educational products to various institutions, showcasing her passion for bridging gaps between educational services and institutions. Education Marketing A comprehensive understanding of marketing is pivotal for anyone aspiring to succeed in business development. Isha emphasizes the importance of the "four P's" of marketing—Product, Price, Place, and Promotion. Knowledge of these principles ensures that a business developer can effectively pitch products to potential clients and consumers. This foundational marketing knowledge informs all strategic decisions, especially in competitive fields such as education, where Isha aimed to bring innovative concepts to institutions. Sales Sales acumen is equally critical in business development. For Isha, good knowledge of the educational sector powered her efforts at ICANN India, where she navigated the landscape to identify schools and universities that could benefit from their innovative programs. Understanding industry specifics assists business developers in crafting pitches that resonate with potential customers, establishing relevance that could translate to successful partnerships. Awareness Product awareness and general industry knowledge are indispensable assets for a business developer. Isha believes that awareness is key to talking convincingly about the product. When engaging with potential clients, it’s important to articulate the strengths and benefits of what one is offering clearly. Having detailed knowledge about both the product and the competition creates a strong competitive advantage. Psychology Isha's background in psychology has proven to be a significant asset in her career. This knowledge allows her to understand team dynamics and individual motivations, which can enhance productivity and training efforts. By applying psychological principles, she aims to identify development needs within organizations, contributing positively to the overall workplace environment and efficiency. Skills Communication Effective communication forms the backbone of successful business development. Isha highlights that breakdowns in communication can disrupt efficiency and morale within a team. Thus, clarity and conciseness are essential, enabling business developers to convey their ideas and proposals effectively. This skill also extends into writing, as business developers need to craft well-structured proposals tailored to specific clients. Listening Listening is an invaluable tool that Isha insists cannot be overstated. The importance of attentively absorbing information from others allows business developers to tailor their approach based on client feedback and insights. Isha cites a famous quote: "If we were supposed to talk more than we listen, we would have had two tongues and one ear," emphasizing the necessity of balance in communication. Problem Solving Being able to solve problems creatively is a skill that Isha considers essential. She describes her approach as that of an autodidact—constantly re-evaluating experiences and developing solutions on the go. This flexibility allows business developers to adapt to evolving circumstances, which is crucial in a rapidly changing business landscape. Networking Networking is the fuel that drives success in business development. Isha stresses the importance of establishing and nurturing connections within the industry. A non-judgmental attitude while interacting with people ensures diverse perspectives and ideas can be shared freely, fostering a more collaborative and enriching work atmosphere. Persistence Persistence is a core characteristic that shapes Isha's journey in business development. She recognizes that building a successful career requires tenacity and resilience. Challenges and setbacks are inevitable, but maintaining a persistent attitude can lead to significant achievements and career advancements over time. Positives Exciting Job Role One of the most appealing aspects of being a business developer, as articulated by Isha, is the excitement that comes with the role. Each day presents new opportunities to meet knowledgeable individuals and engage in stimulating conversations. The thrill of pitching ideas and learning from diverse experiences keeps the work refreshing and invigorating. Monetary Potential The monetary potential associated with business development is another significant advantage. Isha notes that the rewards often reflect performance, presenting opportunities for financial gain and incentives. This potential serves as a motivating factor for many in the field, encouraging them to strive for excellence. Career Progression Business development roles often serve as stepping stones to more influential positions within organizations. Isha explains that experience in sales is a crucial element for career progression, and her work has allowed her to build the necessary skills to ascend the corporate ladder effectively. Travel For Isha, the opportunity to travel is an exhilarating aspect of her job. Her role has afforded her the chance to visit various schools and universities, fostering a broader understanding of different academic environments. This travel not only enriches her professional experience but also offers personal growth through cultural exposure. Challenges High Motivation Requirement The demands of business development come with a requirement for high self-motivation. Isha expresses that one needs to be dedicated to the role, often sacrificing personal time to meet professional obligations. The nature of the industry often necessitates unwavering commitment and a strong resolve to overcome obstacles. Decision Making Decision-making is crucial and often challenging in this field. Isha reflects on how the quality of decisions made in business development can significantly shape success, requiring a keen analytical mind and confidence in one’s judgment. Consistent reflection on past decisions is vital for fostering improvement and honing one’s strategic thinking. Competition The competitive landscape of business development means standing out is increasingly challenging. Isha discusses the necessity for innovative ideas and clear product knowledge to gain an edge over rivals. By continuously seeking fresh pitches and approaches, business developers can ensure they remain relevant. Follow Ups Following up can be one of the more frustrating challenges Isha faces. She notes that potential clients may not always respond to initial pitches, necessitating patience and persistence in pursuing leads. The ability to remain calm and composed during these times is vital for long-term success in business development. A Day Of Business Development A typical day in Isha's life as a business developer begins with checking and responding to emails followed by addressing feedback from previous meetings. Collaboration with colleagues during decision-making meetings helps to strategize on how to approach potential clients effectively. Travel is often a significant component, as she meets new individuals and gathers insights from various educational institutions. This routine not only builds her professional network but also allows for personal growth as she engages with diverse perspectives in her field. The insights shared by Isha Bagga illuminate the multifaceted nature of a career in business development. From understanding the essentials of marketing and sales to honing essential skills like communication and problem-solving, the journey is one filled with both challenges and opportunities. As aspiring professionals consider this path, they can draw inspiration from Isha's experiences and realize the profound impact that effective business development can have on organizations and communities alike.

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How to get into

Business Development?

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Links for this Talk

Outreach Executive Eesha Bagga's LifePage:

[LifePage]
https://www.lifepage.in/page/eeshabagga

LifePage Career Talk on Business Development

[Career]
https://www.lifepage.in/careers/business-development

[Full Talk]
https://lifepage.app.link/20161212-0003

[Trailer]
https://www.youtube.com/watch?v=FUMo-ZkOZJ4

(Business Development, Eesha Bagga, I Can. India, Business Development Management, Marketing Management, Sales Management, Client Servicing, Lead Generation, Relationship Management)

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