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Sales

Founder Vansh Nathani talks about Sales course, what is Sales and other details about a Career in Sales.

















Sales

Vansh Nathani | Founder | Educis






What is Sales?


A Career in Sales is very interesting. One should first understand What a Career in Sales entails before investing time and effort to figure out How to start a Career in Sales. The internet is a great source of information on Sales, but it is second best to learning about the same from a real professional.

Founder Vansh Nathani is an experienced professional with 3 years & 11 months in Sales. Founder Vansh Nathani describes Sales as:

Sales is selling the passion that you feels towards your product to the other person and convincing the other person in its entirety to belief as strongly as you do in the merits of your product.





How Founder Vansh Nathani got into Sales?


I have done Bachelor of Commerce (H) from University of Delhi. I worked at EY & Wunderman Thompson in Gurugram.





Founder Vansh Nathani's Talk on Sales


Session Image
The Journey of Sales


What Is Sales


Sales

### Sales Image
What is
Sales is the process of identifying potential customers, understanding their needs, presenting products or services that meet those needs, and persuading them to make a purchase. It involves building relationships, negotiating terms, and closing deals to generate revenue for a business or organization.

Concept
Sales plays a crucial role in driving business growth and ensuring organizational sustainability. For professionals in Sales, this field offers the opportunity to directly influence a company’s bottom line, develop valuable interpersonal and negotiation skills, and build a robust professional network. The impact of effective sales extends beyond revenue generation; it fosters customer loyalty, opens doors to career advancement, and provides a dynamic work environment. Sales professionals often enjoy performance-based rewards, which can lead to high earning potential and personal satisfaction. The ability to solve problems for clients and contribute to their success also brings a sense of accomplishment and purpose to those in the field.

Real World Example
Consider a sales professional working for a technology company that offers cloud-based software solutions to businesses. This individual researches potential clients, initiates conversations to understand their current challenges, and demonstrates how the software can streamline their operations. Through meetings and presentations, the sales professional addresses concerns, customizes solutions, and negotiates pricing. After successfully closing the deal, they maintain the relationship to ensure customer satisfaction and identify opportunities for upselling or cross-selling additional services. This ongoing engagement not only drives revenue for the company but also helps the client achieve their business goals, illustrating the multifaceted role of sales in the real world.

Education


Marketing

### Marketing Image
What is
Marketing is the strategic process of identifying, anticipating, and satisfying customer needs through the creation, communication, and delivery of value. It encompasses market research, branding, promotion, and relationship management. In both academic and professional contexts, marketing is essential knowledge for sales professionals aiming to understand and influence buyer behavior.

Concept
Understanding marketing is crucial for anyone in sales because it provides the framework for recognizing what drives customer decisions and how to effectively position products or services. By mastering marketing principles, sales professionals gain insight into market segmentation, consumer psychology, and value propositions, all of which are essential for crafting persuasive sales pitches and building long-term client relationships. This foundational knowledge enables salespeople to align their strategies with broader organizational goals, anticipate market trends, and adapt to changing customer preferences. Over the course of a career, a strong grasp of marketing not only enhances individual performance but also opens doors to leadership roles and cross-functional collaboration, making it a vital asset for sustained professional growth.

Real World Example
Consider a sales representative at a technology firm who leverages their understanding of marketing to tailor their approach for different customer segments. By analyzing market research data, they identify that small businesses prioritize cost-effectiveness, while larger enterprises value scalability and integration. Drawing on this knowledge, the sales professional customizes presentations and product demonstrations to address the unique concerns of each segment, increasing the likelihood of closing deals. Additionally, their familiarity with branding and promotional strategies allows them to reinforce the company’s value proposition consistently, ensuring that messaging aligns with marketing campaigns. This integration of marketing theory into daily sales activities not only boosts individual success but also strengthens the overall effectiveness of the sales team.

Industry Knowledge

### Industry Knowledge Image
What is
Industry Knowledge refers to a comprehensive understanding of the trends, challenges, regulations, competitors, and customer needs within a specific sector. In both academic and professional contexts, it forms a crucial component of the knowledge base required for Sales, enabling professionals to make informed decisions and build credibility with clients.

Concept
Developing strong Industry Knowledge is essential for anyone pursuing a career in Sales because it empowers professionals to engage in meaningful conversations with clients, anticipate market shifts, and tailor solutions to specific business needs. This subject forms the foundation upon which sales strategies are built, ensuring that professionals can position their products or services effectively against competitors. Over time, a deep understanding of the industry enhances a salesperson’s ability to identify new opportunities, build trust with stakeholders, and adapt to evolving market conditions. Mastery of this knowledge not only boosts individual performance but also contributes to long-term career growth and resilience in a rapidly changing business landscape.

Real World Example
Consider a sales representative working for a technology company specializing in cybersecurity solutions. By leveraging their industry knowledge, the representative can discuss recent data breaches affecting similar businesses, explain how evolving regulations impact compliance requirements, and demonstrate how their product addresses these specific challenges. During client meetings, this expertise allows the salesperson to ask insightful questions, provide relevant case studies, and offer tailored recommendations that resonate with the client’s unique situation. As a result, the client perceives the salesperson as a trusted advisor rather than just a vendor, increasing the likelihood of closing the deal and fostering a long-term business relationship.

Sales Tools

### Sales Tools Image
What is
Sales tools are digital or physical resources that assist sales professionals in managing leads, tracking customer interactions, automating tasks, and analyzing performance. These tools are integral to both academic study and professional practice in sales, providing essential support for efficient workflow, data-driven decision-making, and achieving sales targets.

Concept
Understanding sales tools is crucial for anyone entering or advancing in the sales profession because these resources streamline processes, improve productivity, and enhance communication with clients. Mastery of sales tools forms the backbone of modern sales strategies, enabling professionals to manage complex pipelines, forecast revenue, and personalize customer engagement. As sales environments become increasingly data-driven, proficiency with these tools ensures that professionals remain competitive and adaptable. Over the long term, expertise in sales tools not only boosts individual performance but also opens doors to leadership roles, as organizations value those who can leverage technology to drive results and mentor others in best practices.

Real World Example
Imagine a sales representative at a technology company who uses a customer relationship management (CRM) platform to organize their daily activities. By leveraging the CRM, they can track every interaction with prospects, schedule follow-up reminders, and access detailed analytics on their sales pipeline. This theoretical understanding of sales tools allows the representative to prioritize high-value leads, tailor their communication based on customer history, and quickly generate reports for management. As a result, they close deals more efficiently, maintain stronger client relationships, and consistently meet or exceed their sales targets. This practical application of sales tools demonstrates how foundational knowledge translates into tangible success in a competitive sales environment.

Skills


Pitching

### Pitching Image
What is
Pitching is the art of presenting a product, service, or idea in a compelling and persuasive manner, tailored to the audience’s needs and interests, with the goal of inspiring action or agreement. In sales, pitching serves as the bridge between understanding client needs and offering effective solutions, making it indispensable for success.

Concept
Mastering the skill of pitching directly enhances a sales professional’s ability to communicate value, differentiate offerings, and close deals. Clients and employers highly value this skill because it demonstrates confidence, clarity, and a deep understanding of both the product and the customer’s challenges. A strong pitch can turn skepticism into trust and hesitation into commitment, driving revenue and fostering long-term relationships. Developing this skill requires continuous practice, active listening, and adapting messages based on feedback. Over time, sales professionals refine their approach by learning from each interaction, staying updated on market trends, and seeking mentorship or training to sharpen their delivery and persuasion techniques.

Real World Example
Imagine a sales representative at a technology firm facing a hesitant client who is considering switching to a competitor. The client is concerned about integration challenges and potential downtime. The sales professional relies on their pitching skills to address these concerns, clearly outlining the seamless transition process, dedicated support, and unique features that set their solution apart. By confidently presenting tailored benefits and sharing relevant success stories, the representative reassures the client and demonstrates genuine understanding of their needs. As a result, the client feels heard and supported, ultimately deciding to renew the contract. This scenario highlights how effective pitching can resolve critical objections and secure valuable business outcomes.

Networking

### Networking Image
What is
Networking is the process of building and nurturing mutually beneficial relationships with individuals, groups, or organizations to exchange information, support, and opportunities. In sales, networking is a foundational skill that enables professionals to access new leads, gain market insights, and foster trust, ultimately driving business growth and personal career advancement.

Concept
Mastering networking directly enhances a sales professional’s performance by expanding their reach and influence within their industry. Clients and employers value this skill because it leads to a steady flow of referrals, deeper client relationships, and a better understanding of market trends. Effective networking helps salespeople stay informed about potential opportunities and challenges, making them more adaptable and resourceful. To cultivate networking skills, one should consistently attend industry events, engage in meaningful conversations, and maintain regular contact with connections. Over time, these efforts build a robust network that can provide support, advice, and introductions, all of which are invaluable for long-term success in sales.

Real World Example
Imagine a sales professional facing a sudden drop in their sales pipeline due to a major client unexpectedly withdrawing. Instead of panicking, they reach out to their established network of industry contacts, former clients, and business partners. Through these conversations, they learn about a company seeking a new supplier and receive a warm introduction. Leveraging the trust and credibility built through prior networking, the sales professional quickly secures a meeting, presents a tailored solution, and ultimately closes a deal that not only replaces the lost revenue but also opens doors to further opportunities. This scenario highlights how effective networking can turn potential setbacks into new avenues for success.

Identify Decision Makers

### Identify Decision Makers Image
What is
"Identify Decision Makers" refers to the ability to accurately determine who within a client organization has the authority and influence to approve purchases or partnerships. This skill ensures that sales professionals focus their efforts on individuals who can make or sway final decisions, streamlining the sales process and increasing efficiency.

Concept
Mastering the ability to identify decision makers directly enhances a sales professional’s effectiveness by reducing wasted time and resources on individuals who lack purchasing authority. Clients and employers highly value this skill because it accelerates deal cycles, improves conversion rates, and demonstrates a strategic approach to relationship-building. Cultivating this skill involves attentive research, active listening during conversations, and asking insightful questions to uncover organizational hierarchies. Over time, experience and observation help refine the ability to read subtle cues and organizational dynamics, making it easier to pinpoint key stakeholders. Continuous learning, networking, and leveraging digital tools like LinkedIn or CRM systems also contribute to developing this essential competency.

Real World Example
Imagine a sales representative pitching a software solution to a large corporation. Initially, the representative engages with a mid-level manager who expresses interest but lacks purchasing authority. By skillfully identifying the true decision maker—a director overseeing the department’s budget—the representative redirects efforts to address the director’s specific concerns and priorities. This targeted approach not only accelerates the sales process but also ensures that the proposal aligns with the organization’s strategic goals. As a result, the representative successfully closes the deal, demonstrating how the ability to identify decision makers can be the difference between a stalled opportunity and a significant win.

Interpersonal

### Interpersonal Image
What is
Interpersonal refers to the ability to effectively communicate, build rapport, and foster positive relationships with others through empathy, active listening, and emotional intelligence. In sales, this skill enables professionals to understand client needs, navigate objections, and create trust, making it a fundamental component of successful client interactions and deal-making.

Concept
Interpersonal skills are directly linked to higher sales performance because they allow professionals to connect authentically with clients, understand their motivations, and address concerns with empathy. Clients and employers highly value this skill because it leads to stronger relationships, repeat business, and positive word-of-mouth referrals. To cultivate interpersonal skills, sales professionals should practice active listening, seek feedback, and engage in regular self-reflection to understand their communication style. Over time, exposure to diverse clients and scenarios helps refine these abilities, making it easier to adapt to different personalities and situations. Continuous learning, such as attending workshops or observing skilled colleagues, also contributes to ongoing improvement, ensuring that interpersonal skills remain sharp and relevant in a dynamic sales environment.

Real World Example
Imagine a sales professional facing a hesitant client who is unsure about committing to a large purchase. Instead of pushing aggressively, the salesperson uses their interpersonal skills to listen attentively, acknowledge the client’s concerns, and ask thoughtful questions to uncover the root of their hesitation. By demonstrating genuine empathy and understanding, the salesperson builds trust and reassures the client that their needs are the top priority. This approach not only alleviates the client’s anxiety but also positions the salesperson as a trusted advisor rather than just a vendor. As a result, the client feels more comfortable moving forward, leading to a successful sale and the foundation for a long-term business relationship.

Feedback

### Feedback Image
What is
Feedback is the process of giving and receiving information about performance, behavior, or outcomes to foster improvement and growth. In sales, feedback helps professionals understand what works, identify areas for development, and adapt strategies. It is a vital tool for learning, building relationships, and achieving consistent success in a competitive environment.

Concept
Mastering the art of feedback directly elevates a sales professional’s effectiveness by enabling continuous learning and adaptation. When salespeople actively seek and respond to feedback, they refine their approach, better understand client needs, and avoid repeating mistakes. Clients and employers highly value this skill because it demonstrates a commitment to improvement, responsiveness, and a willingness to collaborate. Over time, feedback can be cultivated by fostering open communication, regularly reflecting on outcomes, and embracing both positive and constructive input. By integrating feedback into daily routines, sales professionals become more agile, resilient, and capable of exceeding targets, which ultimately leads to stronger client relationships and greater career advancement.

Real World Example
Imagine a sales representative who consistently falls short of their monthly targets. Instead of becoming discouraged, they request feedback from their manager and colleagues to pinpoint specific areas for improvement. Through these conversations, they discover that their product presentations lack clarity and fail to address key client concerns. By applying this feedback, the representative revises their approach, focusing on clearer communication and tailoring solutions to client needs. In the following months, their sales numbers improve significantly, and clients express greater satisfaction. This scenario highlights how embracing feedback not only resolves immediate challenges but also drives long-term success and professional growth in sales.

Positives


Quantifiable Results

### Quantifiable Results Image
What is
Quantifiable Results refer to the clear, measurable outcomes that sales professionals achieve, such as revenue generated, deals closed, or new clients acquired. These results are tracked using specific metrics, providing concrete evidence of performance. In sales, quantifiable results offer immediate feedback, recognition, and motivation, making achievements visible and rewarding.

Concept
The ability to measure success through quantifiable results is a powerful motivator in a sales career. Unlike many professions where progress can be subjective or difficult to gauge, sales professionals see direct correlations between their efforts and outcomes. This transparency fosters a sense of accomplishment and drives continuous improvement. Knowing that hard work leads to tangible rewards, such as commissions, promotions, or public recognition, boosts job satisfaction and encourages healthy competition. Salespeople experience daily affirmation as they track their progress, set new goals, and celebrate milestones. This ongoing feedback loop not only enhances personal growth but also contributes to a dynamic, high-energy work environment where achievements are celebrated and ambition is nurtured.

Real World Example
Imagine a sales representative who sets a monthly goal to close ten new accounts. Throughout the month, they diligently reach out to prospects, tailor presentations, and negotiate deals. As each contract is signed, the representative sees their progress reflected in real-time sales dashboards. By month’s end, not only have they met their target, but their achievements are recognized in a team meeting, and they receive a performance bonus. This clear connection between effort and reward provides immense satisfaction, reinforcing their confidence and drive. The quantifiable nature of their results transforms daily tasks into meaningful accomplishments, fueling their passion for continued success in the sales profession.

Client Facing

### Client Facing Image
What is
Client facing refers to the direct interaction and communication between sales professionals and their customers or clients, encompassing meetings, presentations, consultations, and ongoing relationship management. This aspect allows sales professionals to understand client needs, build trust, and deliver tailored solutions, making their role dynamic, engaging, and highly impactful within any organization.

Concept
The client facing nature of sales is a major driver of job satisfaction and professional growth. Engaging directly with clients allows sales professionals to witness firsthand the impact of their work, as they help solve real problems and contribute to their clients’ success. This ongoing interaction fosters strong relationships, which can lead to long-term partnerships and repeat business. The dynamic environment keeps each day interesting, as every client brings unique challenges and opportunities. Through these experiences, sales professionals continuously develop their communication, negotiation, and problem-solving skills, making them more valuable in the marketplace. The sense of accomplishment that comes from helping clients achieve their goals is both motivating and deeply rewarding, fueling personal and professional development.

Real World Example
Imagine a sales professional working with a client who is struggling to find the right solution for their business needs. Through a series of in-depth conversations and on-site visits, the sales professional listens carefully, asks insightful questions, and gains a thorough understanding of the client’s challenges. By leveraging this knowledge, they recommend a customized solution that not only addresses the client’s immediate concerns but also positions them for future growth. The client’s gratitude and visible relief, coupled with the successful implementation of the solution, provide the sales professional with a profound sense of achievement. This direct, positive impact on another business is a daily reality for those in client facing sales roles.

Importance of Role

### Importance of Role Image
What is
"Importance of Role" refers to the critical value and influence a position holds within an organization, shaping outcomes and driving success. In sales, this means being at the forefront of business growth, directly impacting revenue, customer relationships, and market presence. This significance elevates the profession, making every contribution meaningful.

Concept
The importance of the sales role is a powerful motivator, as professionals know their efforts are central to the company’s success. This sense of purpose fosters pride and commitment, leading to higher job satisfaction and personal fulfillment. Salespeople see tangible results from their work, such as closed deals and new partnerships, which reinforces their value within the organization. The direct connection between their actions and business outcomes also accelerates career growth, as high performers are often recognized and rewarded. This daily experience of making a difference energizes sales professionals, encouraging them to continually develop their skills and strive for excellence.

Real World Example
Imagine a sales executive at a technology firm who secures a major contract with a new client. Their efforts not only bring in significant revenue but also open doors to future business opportunities and strengthen the company’s market position. The executive receives recognition from leadership, and colleagues celebrate the achievement, highlighting the pivotal role sales plays in the organization’s success. This experience reinforces the executive’s sense of purpose and importance, motivating them to pursue even greater goals. The visible impact of their work on the company’s growth and reputation provides daily inspiration, making the challenges of the role deeply rewarding.

Career Progression

### Career Progression Image
What is
Career progression refers to the continuous advancement and development of an individual’s skills, responsibilities, and position within their chosen field. In sales, career progression means moving from entry-level roles to higher positions, gaining expertise, and achieving greater influence and rewards. This journey fosters motivation, personal growth, and long-term professional fulfillment.

Concept
The dynamic nature of sales offers clear pathways for advancement, making career progression a central benefit of the profession. As sales professionals achieve targets and demonstrate their abilities, they are often rewarded with promotions, increased responsibilities, and higher earnings. This tangible recognition of effort and achievement fuels motivation and job satisfaction, creating a sense of purpose and accomplishment. The opportunity to climb the career ladder also encourages continuous learning and skill development, which keeps the work engaging and challenging. Every day, sales professionals experience the impact of career progression through mentorship, new challenges, and the visible results of their hard work, reinforcing their commitment to personal and professional growth.

Real World Example
Imagine a sales representative who starts their career making cold calls and learning the basics of client engagement. Over time, through dedication and consistent performance, they earn the trust of their managers and are promoted to account manager, handling larger clients and more complex deals. Eventually, their expertise and leadership qualities lead to a sales director position, where they mentor new team members and shape company strategy. This journey not only brings financial rewards but also a deep sense of accomplishment and pride. The visible, step-by-step progression in their career serves as daily motivation, proving that hard work and ambition in sales truly pay off.

Meeting New People

### Meeting New People Image
What is
Meeting new people in sales means regularly interacting with individuals from diverse backgrounds, industries, and cultures as part of your daily work. This ongoing exposure to fresh perspectives and personalities not only enriches your professional life but also fosters personal growth, adaptability, and a deeper understanding of human behavior.

Concept
The opportunity to meet new people is a cornerstone of what makes a sales career so dynamic and fulfilling. Every interaction is a chance to learn, build relationships, and expand your network, which can lead to both immediate and long-term rewards. Engaging with a variety of clients and colleagues keeps the workday interesting and prevents monotony, fueling motivation and curiosity. These connections often lead to valuable insights, mentorship, and even friendships that extend beyond the workplace. Sales professionals thrive on the energy and inspiration that comes from these encounters, which can translate into greater job satisfaction, improved communication skills, and accelerated career growth. The daily experience of meeting new people ensures that no two days are ever the same, making sales an exciting and ever-evolving field.

Real World Example
Imagine a sales representative attending a major industry conference. Throughout the event, she strikes up conversations with attendees from different companies and countries, each bringing unique challenges and perspectives. One conversation leads to a breakthrough idea for a client’s problem, while another introduces her to a mentor who offers guidance on career advancement. By the end of the conference, she has not only expanded her professional network but also gained fresh insights and a renewed sense of purpose. These meaningful interactions remind her why she chose a career in sales: the excitement of forging new connections, the satisfaction of helping others, and the endless opportunities for personal and professional growth that come from meeting new people every day.

Challenges


Prolonged Working Hours

### Prolonged Working Hours Image
What is
Prolonged working hours in Sales refer to consistently extended workdays that often stretch beyond standard office times, including evenings and weekends. This is driven by client demands, unpredictable schedules, and the pressure to meet targets. The demanding nature arises from balancing administrative tasks, travel, and relationship-building simultaneously.

Concept
The strain of prolonged working hours in Sales can lead to fatigue, decreased motivation, and challenges in maintaining a healthy work-life balance. Daily routines are often disrupted by urgent client requests or last-minute meetings, requiring professionals to be adaptable and resilient. This environment demands strong time management skills and the ability to prioritize high-impact activities. Successful sales professionals often set clear boundaries, leverage technology to automate routine tasks, and delegate responsibilities where possible. They also focus on maintaining personal well-being through regular breaks and self-care, ensuring they remain energized and effective. By proactively managing their workload and expectations, they can sustain high performance without succumbing to burnout.

Real World Example
Consider a sales executive at a technology firm who regularly faces late-night calls with international clients and frequent travel for in-person meetings. Recognizing the toll on her personal life, she implements structured daily routines, setting aside specific hours for client communication and reserving time for family and rest. She uses digital tools to automate follow-ups and schedules meetings efficiently to minimize downtime between appointments. By communicating her availability clearly to clients and colleagues, she manages expectations and reduces unnecessary after-hours work. Over time, this approach allows her to maintain strong client relationships and consistently meet sales targets, all while preserving her well-being and enthusiasm for her role.

Extensive Travel

### Extensive Travel Image
What is
Extensive travel in Sales refers to the frequent and often prolonged journeys required to meet clients, attend industry events, and explore new markets. This demanding aspect of the role can involve irregular schedules, time zone changes, and long periods away from home, challenging both personal well-being and professional consistency.

Concept
The demands of extensive travel can disrupt daily routines, strain personal relationships, and lead to fatigue or burnout. Sales professionals must adapt to unpredictable environments, manage their time efficiently, and maintain high energy levels despite constant movement. This challenge requires resilience, as the physical and mental toll can impact performance and motivation. Successful professionals overcome these obstacles by establishing routines that can be maintained on the road, leveraging technology to stay connected with their teams and clients, and prioritizing self-care. They also develop strong organizational skills to handle logistics smoothly, ensuring that travel does not compromise their productivity or the quality of their client interactions.

Real World Example
Consider a sales executive responsible for a national territory, frequently traveling across multiple states to meet with key clients and prospects. Despite the constant travel, she maintains her effectiveness by scheduling regular virtual check-ins with her family, using downtime during flights to catch up on administrative tasks, and setting aside time for exercise regardless of location. She also prepares for each trip by researching local client preferences and planning meetings efficiently to minimize unnecessary travel. By embracing flexibility and maintaining a disciplined approach to both work and personal life, she not only meets her sales targets but also preserves her well-being, demonstrating that extensive travel, while challenging, can be managed successfully with the right strategies.

Performance Based Remuneration

### Performance Based Remuneration Image
What is
Performance Based Remuneration in Sales refers to a compensation structure where a significant portion of earnings depends on meeting or exceeding sales targets. This model is demanding because it ties financial security directly to individual performance, creating constant pressure to deliver results and maintain high productivity in a competitive environment.

Concept
The pressure of performance based remuneration can make daily work in sales both exhilarating and stressful. Professionals often face fluctuating income, which can affect their sense of stability and motivation. This environment demands resilience, adaptability, and a proactive mindset, as setbacks are inevitable and targets may shift unexpectedly. Successful salespeople manage this challenge by focusing on building strong client relationships, maintaining consistent prospecting habits, and continuously refining their sales techniques. They also set personal benchmarks that go beyond company targets, allowing them to measure progress and celebrate small wins. By developing a disciplined routine and seeking support from mentors or peers, they create a buffer against the volatility inherent in performance-based pay structures.

Real World Example
Consider a sales professional working in the software industry, whose income is largely commission-based. During a quarter with slow market activity, she faces the real possibility of missing her targets and earning less than expected. Instead of succumbing to stress, she reviews her pipeline, identifies warm leads, and reaches out with tailored solutions that address current client pain points. She also leverages her network for referrals and attends industry events to expand her prospects. By staying focused on activities within her control and maintaining a positive attitude, she not only meets her quota but also builds a more resilient client base, demonstrating how perseverance and strategic action can overcome the challenges of performance based remuneration.

Cut Throat Competition

### Cut Throat Competition Image
What is
Cut throat competition in sales refers to an intensely aggressive environment where multiple professionals or companies vie for the same clients, often by undercutting prices, offering excessive incentives, or leveraging aggressive tactics. This relentless rivalry makes it difficult to secure deals, maintain margins, and build lasting customer relationships, demanding exceptional skill and perseverance.

Concept
The presence of cut throat competition in sales can create a high-pressure atmosphere where professionals must constantly adapt to shifting strategies and unpredictable client loyalties. Daily work becomes a balancing act between meeting targets, preserving ethical standards, and differentiating oneself from competitors who may resort to questionable tactics. This environment demands resilience because setbacks are frequent, and victories can be fleeting. Successful sales professionals manage this constraint by focusing on building genuine relationships, emphasizing value over price, and continuously developing their skills. They invest time in understanding client needs deeply, positioning themselves as trusted advisors rather than mere vendors. By maintaining integrity and adaptability, they are able to navigate the turbulence and achieve sustainable success, even when the competition is fierce.

Real World Example
Consider a sales executive working in the software industry, where multiple vendors offer similar solutions. Facing aggressive competitors who slash prices and promise unrealistic features, the executive chooses a different path. Instead of engaging in a race to the bottom, she invests time in understanding her client’s unique business challenges and demonstrates how her product addresses those specific needs. She provides case studies, offers tailored demonstrations, and remains transparent about what her solution can and cannot do. Over time, the client recognizes the value of her consultative approach and the reliability of her product, ultimately awarding her the contract despite higher upfront costs. This scenario illustrates how focusing on value and trust can overcome the pressures of cut throat competition.

A Day Of


Sales

What is
The hum of anticipation fills the air before the first call is even made. In sales, every day is a high-stakes blend of strategy, persuasion, and relentless energy, where the pace rarely slows and each interaction could tip the scales toward success or setback. The environment is dynamic, often unpredictable, and demands a unique blend of resilience and adaptability. For a sales professional, the workday is a carefully orchestrated sequence of preparation, engagement, collaboration, and reflection—each phase building on the last, all in pursuit of that elusive “yes.”

Concept
As the sun rises, a sales professional’s day begins with a quiet but focused review of the day’s agenda. This early hour is reserved for scanning emails, reviewing the pipeline, and prioritizing leads that demand immediate attention. It’s a time for sipping coffee while updating the CRM, setting clear goals, and mentally rehearsing key pitches. This preparatory phase is crucial, laying the groundwork for a day that will be measured in conversations, connections, and conversions.

Real World Example
By mid-morning, the tempo accelerates as the core selling activities take center stage. The phone rings steadily, video meetings fill the calendar, and every conversation is an opportunity to build rapport, uncover needs, and move prospects through the sales funnel. This is the heart of the day, where energy is high and focus is razor-sharp. Whether it’s cold outreach, warm follow-ups, or negotiating terms, the sales professional is fully engaged, adapting on the fly and leveraging every tool at their disposal to drive results.

The afternoon ushers in a collaborative spirit as sales professionals regroup with colleagues and managers to share updates, troubleshoot challenges, and strategize on key accounts. Internal meetings, product demos, and cross-functional huddles with marketing or customer success teams are common, ensuring alignment and momentum. This is also when proposals are drafted, contracts are reviewed, and the groundwork is laid for closing deals. The energy shifts from individual hustle to collective execution, reinforcing the team’s shared goals.

As the day winds down, attention turns to wrapping up administrative tasks, logging call notes, and updating progress against targets. It’s a moment for honest reflection—what worked, what didn’t, and what needs to be adjusted tomorrow. Researching new prospects, scheduling follow-ups, and preparing for the next day’s meetings ensure that momentum carries forward. The evening brings a sense of closure, but also anticipation, as every sales professional knows that tomorrow’s success is built on today’s preparation.







Install the LifePage App to:


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Career Counselling 2.0




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How to get into

Sales?



If you are want to get into Sales, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Sales is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Sales, what education and skills you need to succeed in Sales, and what positives and challenges you will face in Sales.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Sales.





LifePage Career Plan

14 hour personalized guidance program















Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.











Links for this Talk







LifePage Career Talk on Sales


Career Counselling 2.0
[Career]
https://www.lifepage.in/careers/sales


Career Counselling 2.0
[Full Talk]
https://lifepage.app.link/20161205-0001


Career Counselling 2.0
[Trailer]
https://www.youtube.com/watch?v=7xlbGnwu4-0


(Sales, Vansh Nathani, Educis, Mindler, Education, Sales Management, Client Facing, Customer Relationship Management, Channel Management, Retail, Deal management, Market Development)







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Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

"After doing my Bachelors in Mass Communication from GGSIPU, I did my Masters in Advertising Public Relations & Brand Management and after that did my internships in various media houses like Hindustan Times and Zee News. I am working with Shaadiwish as Vendor Executive."


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Career in Multilevel Marketing
Multilevel Marketing
Dinesh Kandwal
Diamond | Amway
[ 21 years & 1 month Experience ]

Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales; the recruits are known as a distributor's "downline". This market is growing up in India at very fast pace. The company provides the infrastructure and product details.

"I have done masters in physics and electronics. After completing my MBA, I was introduced to this business and running this successfully from 1998."


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Career in Sales Management
Sales Management
Eena Bagga
Sales Manager | The Park, Hyderabad
[ 3 years Experience ]

A Sales Manager is someone who is responsible for leading and guiding a team of sales people in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.

"I did my schooling from Welham Girls' School, Dehradun. Then went on to do my Graduation in Hotel Management from IHM Aurangabad. I have also interned with many places like Taj Palace Delhi, Park Hyatt, Goa and Park Hyatt Hyderabad. I worked with The Park Hyderabad as a Sales Manager."


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Career in Business Development
Business Development
Sayan Dev Sinha
Head of Business development | Dehradun Guitar Company
[ 2 years & 9 months Experience ]

Business Development in terms of a Guitar Company is getting into relationship with artists, dealers where you sell your guitars and its also about creating an infrastructure for the company to place its foothold initially in the local area that is India for now and then all over the world.

"After finishing graduation I started my career in Advertising. Later in 2016 I started working for Dehradun Guitar Company as Business Development Head."


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Career in Sales & Marketing
Sales & Marketing
Nishant Pandey
Senior Sales Manager | Ramada, Dehradun
[ 6 years & 7 months Experience ]

Sales & Marketing are two different aspects. Sales being the way, one markets a particular product, at the right price to the right person. However, marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"I did my schooling from Marshall School, Dehradun. I thereafter, graduated attaining a B Sc degree in Animation from Graphics Era University in Dehradun. I then also attained an MBA Degree in Marketing from ICFAI University. I thereafter, worked for several organisations such as The Shivalik Group of Publications, Florim, The WIC, Dehradun, Four Points Sheraton and The Sarovar Portico as a part of their Sales & Marketing Teams. I am currently the Senior Sales Manager at Hotel Ramada, Dehradun since January, 2017."


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Career in Sales & Marketing
Sales & Marketing
Manish Chauhan
Sales Head | Harley Davidson
[ 1 year & 7 months Experience ]

Sales and Marketing means, converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Marketing is finding out what people want, why they want it and how much they will spend.

"After completing my education, I started working in Hotel industry. However, I was not enjoying that profession and switched to Harley Davidson as a Merchandiser and soon became the Sales Head."


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Career in Business Development
Business Development
Santhosh Nayak Sujir
Executive Director | UCM Foundation of India
[ 14 years Experience ]

Business Development means expanding business in terms of revenue and profits.

"After my B Tech and MBA I pursued Business Development as a career and I have been doing Business Development since 2000. Currently I am Executive Director with UCM Foundation."


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Career in FMCG Sales
FMCG Sales
Swarnim Saxena
Area Sales Executive | Mars Inc
[ 2 years Experience ]

Fast moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. FMCG covers everything from toiletries and cosmetics to TVs, FMCG sales is predominantly about relationship management.

"I have done B Tech in Civil Engineering from Amity University, Noida. Post that I did an MBA in Marketing from NMIMS, Hyderabad. I am Area Sales Executive in Mars Inc. (Uttarakhand Region)."


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Career in Marketing
Marketing
Rhbab Aujla
Manager | Gourmet Investments Private Limited
[ 3 years & 4 months Experience ]

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. The management process through which goods and services move from concept to the customer.

"After completing my education, I started my career with Naukri.com in 2014 in Sales Department & later joined Snapdeal (Merchandising department. I have been working with Gourmet Investments Private Limited as a Manager since 2017."


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Career in Marketing
Marketing
Tushar Kaushik
Founder | Diffusion Marketing Solutions
[ 4 years & 7 months Experience ]

The action or business of promoting and selling products or services, including market research and advertising.

"I did my schooling from St Josephs School, Dehradun. After that did my graduation from SD College, Chandigarh. Then I went to Mumbai to do my MBA from Rizvi College, Mumbai. I worked as a Marketing Manager in CMYK Health Boutique Pvt Ltd. I am the founder of Diffusion Marketing Solutions."


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Career in Sales & Marketing
Sales & Marketing
Meena Sharma
Sales Manager | Automobile Industry
[ 11 years Experience ]

Sales, is marketing a particular product at the right price to the right person. Marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"After completing my Schooling from St Thomas, Dehradun, I did my Graduation from DAV. I also did a course in Public Relations from Polytechnic. After that, I have worked in the automobile industry as a Sales Manager for 10 years. Later on, I joined Looks Unisex Salon as a Manager. In 2016, I started my own salon called Hair Indulgence Salon."


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Career in Market Research
Market Research
Rahul Dwivedi
Analyst Digital Marketing | Accenture
[ 5 years & 6 months Experience ]

Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

"After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture"


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Career in Relationship Management
Relationship Management
Shishir Mohan
Corporate Relationship Manager | Job Resolution Recruitment Services
[ 10 years Experience ]

Customer Relationship Management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

"I did B Sc from UPES, Dehradun and MBA in Human Resources Management from Kurukshetra University. I worked at various companies like Phillips Carbon Black, Mahindra & Mahindra, PepsiCo Pvt Ltd. I started my own venture in 2013 by the name Job Resolution Recruitment Services. I started out as Recruitment Manager and am now a Corporate Relationship Manager."


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Career in Marketing
Marketing
Abhimanyu
Solution Consultant | Trinum eCS
[ 6 years & 6 months Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

"After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017."


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Career in Network Marketing
Network Marketing
Avinder Pal Singh
Bronze Director | Vestige
[ 13 years & 7 months Experience ]

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After doing my schooling from Govt Boys Senior Secondary School Yamuna Vihar, Delhi, I did my BE in Mechanical Engineering from Delhi College of Engineering. In 2005, I joined Vestige for Network Marketing and today I'm the bronze director. In 2008, I started working for Northern Indian Railway as a Senior Section Engineer."


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Career in Marketing
Marketing
Sonal Malhotra
Marketing Head | Dehradun Golf Academy
[ 10 years & 4 months Experience ]

Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

"After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."


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Career in Network Marketing
Network Marketing
Harrieth Quiamco
Marketer | Usana Health Science Inc
[ 5 years & 9 months Experience ]

Network marketing is a marketing strategy for the sale of products or services where the revenue of the Multi-level Marketing company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

"I am a graduate in Management Accounting from Ateneo de Davao University. I have worked in a car company named Car Asia for one year. I also worked in import-export industry in Manila, Philippines. I am doing business with Usana Health Sciences since four years. I am one of the youngest Gold Directors in Usana in the Philippines."


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Career in Market Research
Market Research
Shubhendra Anand
Team Lead | Wise Guy Consulting
[ 4 years & 3 months Experience ]

Market Research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

"I have done BBA in Oil and Gas Management and MBA in International Business from UPES, Dehradun. I worked at Grand View Research as Research Analyst for 2 years. I am Team Lead at Wise Guy Consulting."


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Career in Retail Management
Retail Management
Mohammed Reza
Area Sales Manager | Rivoli Group, Dubai, UAE
[ 11 years & 6 months Experience ]

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

"I did my schooling from Dubai, UAE and then did my A Levels from London, thereafter did my BBA from Brunel University, London. I worked with various brands like Next, H and M in London, then with Rivoli Group in UAE in Sales and Retail Management."


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Career in Sales and Marketing
Sales and Marketing
Salman
Senior Pre-sales Executive | Tescra Software Pvt Ltd
[ 4 years & 5 months Experience ]

Sales and Marketing is vital for successful business growth. Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. Marketing includes the process or technique of promoting, selling, and distributing a product or service. Marketing is not advertising but it is finding out what people want, why they want it and how much they'll spend.

"After doing my schooling from Sri Lakshmi High School and Intermediate from Narayana Junior College, Kurnool, Andhra Pradesh, I did my B Tech from Rajeev Gandhi Memorial College of Engineering and Technology, JNTU-ATP, Andhra Pradesh. Thereafter, I worked as a Field Application Engineer & Senior Presales Executive for companies named Cranes Software International Limited, Tescra Software Pvt. Ltd, Bangalore and Starcom Information Technology Limited, Delhi to sell and promote Mechanical and Civil Engineering tools to various education sectors."


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Career in Marketing Management
Marketing Management
Ankita Varun Wason
Founder | Tiara Creations
[ 0 years & 9 months Experience ]

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

"I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods."


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Career in Marketing
Marketing
Himanshu Chauhan
Assistant Manager | Export Credit Guarantee Corporation of India Ltd.
[ 6 years Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

"I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."


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Career in Sales Management
Sales Management
Om Prakash
Manager | Silver Line Automobiles
[ 8 years Experience ]

A person responsible for controlling or administering an organization or group of staff.

"After completing my Schooling from Drona International I did my Graduation in BPE from Delhi and BA from DAV. I also did a Diploma in Sports from Open University. I have been working as a Manager at Silver Line Automobiles since 2009."


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Career in Sales Management
Sales Management
Aniruddha Karnekar
Sales Manager | TATA Steel
[ 3 years Experience ]

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

"I pursued my MBA degree in International Management from MDI Gurgaon.Later, I joined TATA Steel as Sales Manager in 2015."


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Career in Advertising & Marketing
Advertising & Marketing
Sunil Thapliyal
Founder | Benchmark AV Media
[ 35 years & 6 months Experience ]

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services.

"After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media."


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Career in Account Management
Account Management
Shruti Mittal
Account Manager | Dell Technologies
[ 3 years & 3 months Experience ]

Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients? business and grow those opportunities. They accomplish these objectives by learning what their clients? goals are and helping their clients achieve them. Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager and I worked there for almost 2 years."


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Career in Business Development
Business Development
Amit Paul
Founder | EnergyExpedia
[ 2 years & 5 months Experience ]

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.

"After completing BE in Electrical Engineering from Delhi College of Engineering and MBA in Power Management from National Power Training Institute, Ministry of Power, I started working as an Engineer Trainee and then joined Central Electricity Regulatory Commission as a Research Officer. I worked there for 3 years and then joined National Power Trading Ltd as an Assistant Manager. I have also worked with Independent Power Producer Association and Sunsource Ltd. I have 8 years of experience in Power Management. In 2018, I started my own company EnergyExpedia which is an energy consultant firm."


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Career in Marketing Education
Marketing Education
Dr Nimit Gupta
PGP Chair | Fortune Institute of International Business
[ 4 years & 11 months Experience ]

Marketing education is a study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing but for everyone entering the workforce.

"After completing my education, in 2003, I worked as Course coordinator & lecturer at Maharaja Agrasen Institute of Management Studies for 4 years 11 months. Then I pursued my Doctor of Philosophy from Shobhit University and along with that I was working as Program Director & Assistant Professor at Jaipuria Institute of Management, Noida. For the last 5 years I am working as PGP Chair at Fortune Institute of International Business."


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Career in Market Research
Market Research
Manjula Garg
Research Manager | Kantar
[ 2 years Experience ]

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

"I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."


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Career in Print Marketing
Print Marketing
Ritika Chandola
Co-founder & Head | The Doon Mozaic
[ 3 years Experience ]

Print Marketing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

"I am pursuing my journalism from Doon University and working as a Marketing Head at Doon Mozaic. The Doon Mozaic is a monthly online journal publishing social stories, interviews, heritage stories, editorials, columns, short fiction, poetry, arts and illustrations with photography with half yearly print issues."


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Career in Sales
Sales
V. C. Jugran
General Manager | Various Organizations
[ 50 years & 5 months Experience ]

Sales are activities related to selling or the number of goods or services sold in a given time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.

"After completing my MA (History), I started my career in Sales with Jiyaji Suiting (Birla Group). I have worked in Sales at various capacities such as Regional Manager and General Manager to name a few. I also got the opportunity to work with some other companies such as Modi Rubber Ltd as well as J P Cements. I have 40+ years of work experience in sales."


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Career in Direct Selling
Direct Selling
Hazel Aswani
Director | Oriflame
[ 8 years & 5 months Experience ]

Direct Selling or Network Marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network go. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After completing my schooling from Government Girls Higher Secondary School, Mandsaur, I did BA from Rajiv Gandhi College Mandsaur, MP. After completing my graduation, I got married and came to Ahmadabad, Gujrat. I always wanted to be an independent woman and came to know network marketing. I then did an online certification course in Telesales from NCVT, Kanpur. I started working as an executive and after years of hardwork, I am working as a director for well-known multinational company named Oriflame. I handle a team of more than 300 people across India and have more than 8 years of experience in direct sales."


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