Sales and Marketing

Salman | Senior Pre-sales Executive | Tescra Software Pvt Ltd

What is Sales and Marketing?

Sales and Marketing is a great Career option. Understanding Why one wants to choose a Career in Sales and Marketing is phenomenally more important than figuring out How to get into Sales and Marketing. It is best to learn about Sales and Marketing from a real professional, this is akin to getting it from the horse's mouth.

Senior Pre-sales Executive Salman has worked in Sales and Marketing for 4 years & 5 months. According to Senior Pre-sales Executive Salman, Sales and Marketing is:

Sales and Marketing is vital for successful business growth. Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. Marketing includes the process or technique of promoting, selling, and distributing a product or service. Marketing is not advertising but it is finding out what people want, why they want it and how much they'll spend.

How Senior Pre-sales Executive Salman got into Sales and Marketing?

After doing my schooling from Sri Lakshmi High School and Intermediate from Narayana Junior College, Kurnool, Andhra Pradesh, I did my B Tech from Rajeev Gandhi Memorial College of Engineering and Technology, JNTU-ATP, Andhra Pradesh. Thereafter, I worked as a Field Application Engineer & Senior Presales Executive for companies named Cranes Software International Limited, Tescra Software Pvt. Ltd, Bangalore and Starcom Information Technology Limited, Delhi to sell and promote Mechanical and Civil Engineering tools to various education sectors.

Senior Pre-sales Executive Salman's Talk on Sales and Marketing

The Journey of Sales and Marketing What Is Sales and Marketing Sales and Marketing Sales and Marketing is the combined discipline focused on promoting, selling, and distributing products or services to customers. It involves understanding market needs, creating value propositions, building relationships, and driving revenue growth through strategic communication, branding, and customer engagement across various channels and platforms. Sales and Marketing plays a critical role in the success of any organization by connecting products or services with the right audience. For professionals in this field, mastering these skills leads to increased brand awareness, higher sales, and long-term customer loyalty. The impact is seen in the ability to identify market trends, adapt strategies quickly, and foster innovation. One major benefit is the opportunity to directly influence business growth and profitability. Another advantage is the development of strong interpersonal and communication skills, which are valuable in any industry. Finally, professionals gain a deep understanding of consumer behavior, enabling them to anticipate needs and deliver tailored solutions that set their organization apart from competitors. A professional working in Sales and Marketing at a technology company might launch a new software product. They begin by researching the target market to understand customer pain points and preferences. Using this information, they develop a marketing campaign that highlights the software’s unique features and benefits. The campaign includes social media outreach, email newsletters, and live product demonstrations. As leads are generated, the sales team follows up with personalized presentations and addresses specific client concerns. Throughout the process, feedback from customers is collected and analyzed to refine messaging and improve the product. This coordinated effort between sales and marketing ensures that the product reaches the right audience, drives adoption, and achieves revenue targets. Education Finite Element Analysis Tools Finite Element Analysis Tools are advanced software applications used to simulate and analyze the behavior of products and structures under various physical conditions. In Sales and Marketing, understanding these tools bridges the gap between technical product features and customer needs, enabling professionals to communicate value propositions with greater accuracy and credibility. Gaining proficiency in Finite Element Analysis Tools is essential for Sales and Marketing professionals working with technical products or engineering solutions. This knowledge allows them to interpret simulation results, understand product strengths and limitations, and translate complex technical data into compelling selling points. By mastering these tools, professionals can engage more effectively with engineers and technical decision-makers, fostering trust and credibility. Over the long term, this expertise enhances career prospects by positioning individuals as knowledgeable consultants rather than just salespeople, opening doors to higher-value deals and strategic roles within their organizations. It also ensures that marketing campaigns and sales pitches are grounded in real-world performance data, making them more persuasive and relevant to target audiences. Imagine a Sales and Marketing professional working for a company that manufactures industrial machinery. When meeting with a prospective client, the professional uses their understanding of Finite Element Analysis Tools to explain how the machinery was tested for durability and efficiency under extreme conditions. By referencing specific simulation results, such as stress distribution and failure points, they can address the client’s technical concerns with confidence. This approach not only reassures the client about product reliability but also differentiates the company from competitors who may lack such technical insight. As a result, the professional is able to build stronger relationships, close deals more effectively, and contribute to the company’s reputation for technical excellence. Designing Software Designing Software refers to the process of planning, conceptualizing, and creating digital applications or systems that solve specific problems or fulfill user needs. In Sales and Marketing, understanding software design is essential for leveraging technology, optimizing workflows, and effectively communicating product value to clients and stakeholders in a competitive digital landscape. A solid grasp of software design principles empowers Sales and Marketing professionals to bridge the gap between technical teams and clients. By understanding how software is structured and developed, they can articulate product features more accurately, anticipate customer needs, and contribute to the creation of user-centric solutions. This knowledge enhances collaboration with developers, fosters innovation, and enables professionals to tailor their strategies to the capabilities and limitations of the products they represent. Over time, this foundational expertise not only improves communication and efficiency but also positions individuals as valuable assets who can drive digital transformation and adapt to evolving market demands. Imagine a marketing manager tasked with launching a new customer relationship management (CRM) platform. With a background in software design, the manager can effectively translate customer feedback into actionable requests for the development team, ensuring the software aligns with user expectations. During product demonstrations, the manager confidently explains technical features in relatable terms, helping clients understand how the CRM addresses their pain points. This ability to connect technical details with business value not only streamlines the sales process but also builds trust with clients, ultimately leading to higher adoption rates and customer satisfaction. The manager’s theoretical understanding of software design thus directly influences both daily operations and long-term business success. Product Knowledge Product Knowledge refers to a comprehensive understanding of a product’s features, benefits, uses, limitations, and competitive advantages. In the context of Sales and Marketing, it is an essential component of both academic study and professional practice, enabling individuals to effectively communicate value and address customer needs with confidence and credibility. Developing strong product knowledge is vital for anyone pursuing a career in Sales and Marketing because it forms the bedrock upon which all persuasive communication and customer engagement are built. Professionals equipped with deep product insight can tailor their messaging to different audiences, anticipate and address objections, and foster trust with clients. This expertise not only enhances the ability to close sales but also supports long-term relationship building and customer retention. Over time, mastery of product knowledge contributes to professional credibility, opens doors to advanced roles, and ensures adaptability as products and markets evolve. Ultimately, it empowers individuals to become trusted advisors rather than mere sellers, elevating their impact and career trajectory. Consider a sales representative at a technology company who is meeting with a potential client interested in upgrading their business software. Drawing on their thorough product knowledge, the representative confidently explains how the software’s unique automation features can streamline the client’s workflow, reduce manual errors, and integrate seamlessly with existing systems. When the client raises concerns about compatibility and data security, the representative addresses these with specific technical details and real-world success stories, demonstrating both expertise and understanding of the client’s industry. This application of product knowledge not only reassures the client but also positions the representative as a reliable consultant, increasing the likelihood of a successful sale and a lasting business relationship. Market Research Market Research is the systematic process of gathering, analyzing, and interpreting information about a market, including data on potential customers, competitors, and industry trends. It is a cornerstone of academic study and professional practice in Sales and Marketing, providing essential insights that guide strategic decision-making and business growth. Understanding market research is crucial for anyone pursuing a career in Sales and Marketing because it equips professionals with the ability to make informed decisions based on data rather than assumptions. By mastering this discipline, individuals gain the skills to identify customer needs, evaluate market opportunities, and anticipate industry shifts. This knowledge forms the backbone of effective sales strategies and marketing campaigns, ensuring that efforts are targeted and resources are allocated efficiently. Over the long term, proficiency in market research enhances a professional’s adaptability and value within an organization, as it enables them to respond proactively to changing market conditions and maintain a competitive edge. Consider a marketing manager at a consumer electronics company preparing to launch a new product. Drawing on their expertise in market research, they analyze customer surveys, competitor offerings, and current market trends to identify the most promising target segments. This research informs decisions about product features, pricing, and promotional channels, ensuring that the launch strategy resonates with the intended audience. Throughout the campaign, the manager continues to monitor market feedback and sales data, adjusting tactics as needed to maximize impact. By applying their theoretical understanding of market research in daily operations, the manager not only increases the likelihood of a successful product launch but also demonstrates the tangible value of data-driven decision-making in Sales and Marketing. Skills Communication Skills Communication skills encompass the ability to convey information clearly, listen actively, interpret feedback, and adapt messages to different audiences. In Sales and Marketing, these skills enable professionals to build trust, understand client needs, and present solutions persuasively, making them indispensable for fostering relationships and driving business growth. Strong communication skills directly enhance a Sales and Marketing professional’s effectiveness by enabling them to articulate value propositions, negotiate deals, and resolve misunderstandings swiftly. Clients and employers highly value individuals who can listen attentively, respond thoughtfully, and tailor their messaging to diverse audiences, as this fosters trust and long-term partnerships. Cultivating communication skills involves continuous practice, seeking feedback, and adapting to new communication channels and cultural contexts. Over time, professionals can refine their abilities by engaging in active listening, participating in public speaking opportunities, and staying updated on industry-specific language and trends, ensuring their interactions remain relevant and impactful. Imagine a sales manager facing a dissatisfied client who is considering ending their contract due to unmet expectations. The manager listens carefully to the client’s concerns, clarifies misunderstandings, and communicates a tailored solution that addresses the specific issues raised. By expressing empathy and providing clear, actionable steps, the manager rebuilds trust and demonstrates commitment to the client’s success. This effective use of communication skills not only resolves the immediate problem but also strengthens the business relationship, turning a potential loss into an opportunity for renewed collaboration and future growth. Pre Sales Skills Pre Sales Skills encompass the ability to understand client needs, analyze market trends, create tailored solutions, and effectively communicate value propositions before a sale is finalized. This skill bridges the gap between marketing and sales by ensuring that potential customers are engaged, informed, and confident in the proposed solutions, increasing the likelihood of successful conversions. Mastering Pre Sales Skills directly enhances a professional’s ability to identify opportunities, address client concerns, and present compelling solutions that align with business objectives. Clients and employers highly value this skill because it leads to more accurate proposals, higher conversion rates, and stronger client relationships. To cultivate Pre Sales Skills, professionals should focus on active listening, continuous learning about products and markets, and practicing clear, persuasive communication. Over time, engaging in collaborative projects, seeking feedback, and staying updated with industry trends further sharpens these abilities, making the professional indispensable in both sales and marketing environments. Imagine a sales and marketing professional working with a technology firm that is pitching a complex software solution to a large enterprise. The client expresses concerns about integration with their existing systems and doubts about the return on investment. Drawing on strong Pre Sales Skills, the professional conducts a thorough needs assessment, collaborates with technical teams to design a customized demonstration, and presents a clear, data-driven case addressing the client’s specific challenges. By proactively resolving objections and showcasing the solution’s tangible benefits, the professional not only reassures the client but also secures the deal, demonstrating how essential Pre Sales Skills are in navigating complex sales cycles and achieving business success. Interpersonal Skills Interpersonal skills encompass the ability to communicate, listen, empathize, and build relationships effectively with others. These skills enable individuals to navigate social situations, resolve conflicts, and foster trust. In Sales and Marketing, interpersonal skills are crucial for understanding client needs, negotiating deals, and creating lasting professional connections that drive business success. Interpersonal skills directly enhance a Sales and Marketing professional’s ability to connect with clients, colleagues, and stakeholders. By fostering open communication and trust, these skills help professionals identify client pain points, tailor solutions, and negotiate effectively. Employers and clients highly value individuals who can build rapport, as it often leads to increased customer satisfaction and loyalty. Cultivating interpersonal skills involves active listening, seeking feedback, practicing empathy, and engaging in regular self-reflection. Over time, professionals can refine these abilities through real-world interactions, mentorship, and continuous learning, ultimately making them more adaptable and effective in dynamic business environments. Imagine a Sales and Marketing professional facing a dissatisfied client who is considering ending their partnership due to unmet expectations. Instead of responding defensively, the professional uses strong interpersonal skills to listen attentively, acknowledge the client’s concerns, and express genuine empathy. Through open dialogue, they clarify misunderstandings and collaboratively explore solutions that address the client’s needs. This approach not only resolves the immediate issue but also strengthens the client’s trust in the professional’s commitment to their success. As a result, the partnership is preserved, and the client becomes more loyal, demonstrating how interpersonal skills can turn a challenging situation into an opportunity for growth and long-term success. Presentation Skills Presentation skills refer to the ability to effectively communicate information, ideas, or proposals to an audience using verbal, visual, and non-verbal techniques. In Sales and Marketing, these skills enable professionals to engage, persuade, and influence clients or stakeholders, making them indispensable for driving business growth and building relationships. Mastering presentation skills directly enhances a Sales and Marketing professional’s ability to convey value propositions, address objections, and inspire confidence in products or services. Clients and employers highly value individuals who can deliver clear, compelling presentations because these interactions often determine whether a deal is closed or a partnership is formed. Over time, presentation skills can be cultivated through practice, seeking feedback, and studying effective communicators. Attending workshops, rehearsing with peers, and leveraging technology to refine delivery also contribute to continuous improvement. Ultimately, strong presentation skills set professionals apart in competitive environments, enabling them to articulate ideas persuasively and adapt to diverse audiences. Imagine a marketing manager tasked with pitching a new campaign concept to a potential client who is considering several agencies. The manager crafts a visually engaging presentation, delivers key messages with clarity, and responds confidently to challenging questions. By reading the room and adjusting tone and pace, the manager addresses client concerns and highlights the unique benefits of their approach. The client, impressed by the manager’s professionalism and ability to communicate complex ideas simply, chooses to award the campaign to their agency. In this scenario, effective presentation skills not only resolved client hesitations but also secured a valuable business opportunity. Negotiating Skills Negotiating skills refer to the ability to communicate, persuade, and reach mutually beneficial agreements between parties with differing interests. This skill involves understanding needs, identifying common ground, and finding creative solutions. In Sales and Marketing, negotiating skills are crucial for closing deals, securing favorable terms, and building lasting business relationships. Strong negotiating skills directly enhance a Sales and Marketing professional’s performance by enabling them to secure better deals, resolve conflicts efficiently, and foster trust with clients and partners. Employers and clients highly value this skill because it leads to increased revenue, improved client satisfaction, and long-term partnerships. To cultivate negotiating skills, professionals should practice active listening, study negotiation techniques, and seek feedback from mentors or colleagues. Over time, exposure to diverse negotiation scenarios and a commitment to continuous learning help individuals refine their approach, adapt to different personalities, and develop the confidence needed to handle high-stakes discussions. Mastery of negotiation not only benefits the individual but also contributes to the overall success of the organization. Imagine a Sales and Marketing professional tasked with renewing a major client’s contract. The client expresses concerns about rising costs and threatens to switch to a competitor. Relying on strong negotiating skills, the professional listens carefully to the client’s concerns, highlights the unique value their company provides, and proposes a flexible pricing structure that addresses the client’s budget constraints. By remaining calm, empathetic, and solution-focused, the professional successfully persuades the client to renew the contract under mutually agreeable terms. This outcome not only preserves a valuable business relationship but also demonstrates the critical role that effective negotiation plays in overcoming obstacles and achieving business objectives in a competitive marketplace. Positives Networking Networking is the process of building and nurturing professional relationships that foster mutual support, information exchange, and opportunities for collaboration. In sales and marketing, networking connects individuals with clients, colleagues, and industry leaders, enabling the sharing of insights, trends, and resources that drive both personal and organizational success. This dynamic web of connections is essential for staying competitive and innovative in a rapidly evolving marketplace. The power of networking in sales and marketing lies in its ability to open doors to new opportunities, partnerships, and knowledge. Professionals who actively network gain access to valuable market insights, referrals, and mentorship, which can accelerate career advancement and personal growth. The sense of community and collaboration that comes from strong professional relationships enhances job satisfaction, as individuals feel supported and empowered to tackle challenges. Networking also fosters a culture of continuous learning, where sharing experiences and best practices leads to better strategies and results. Every day, sales and marketing professionals experience the benefits of networking through meaningful conversations, collaborative projects, and the ongoing exchange of ideas that keep their work engaging and impactful. Imagine a marketing manager attending an industry conference, where she strikes up a conversation with a fellow attendee from a complementary business sector. Through this connection, she learns about a new digital marketing tool that has transformed her peer’s campaign results. Inspired, she brings the idea back to her team, leading to a successful pilot project that boosts her company’s online engagement. The relationship with her new contact grows, resulting in a strategic partnership that benefits both organizations. This experience not only enhances her professional reputation but also brings a sense of accomplishment and excitement, illustrating how networking can create tangible, fulfilling outcomes in the world of sales and marketing. Monetary Benefits Monetary benefits refer to the direct financial rewards individuals receive from their work, including salaries, commissions, bonuses, and incentives. In sales and marketing, these benefits are often performance-based, meaning the more successful you are, the greater your earnings. This creates a motivating environment where effort and results are tangibly rewarded. The promise of substantial monetary benefits is a powerful motivator in sales and marketing careers. Knowing that hard work and achievement can directly translate into higher income inspires professionals to set ambitious goals and strive for excellence. This financial recognition not only boosts job satisfaction but also fosters a sense of accomplishment and personal growth. Daily, professionals in this field experience the excitement of closing deals or launching successful campaigns, knowing their efforts will be rewarded. The potential for uncapped earnings and regular incentives creates a dynamic, high-energy atmosphere where individuals are driven to continually improve and innovate, making the profession both financially and personally fulfilling. Imagine a sales executive who has spent weeks nurturing a relationship with a major client. After understanding the client’s needs and presenting a tailored solution, the executive successfully closes a significant deal. As a result, they receive a generous commission in addition to their base salary. This immediate financial reward not only acknowledges their dedication and skill but also provides a tangible sense of achievement. The executive feels valued and motivated to pursue even greater opportunities, knowing that their efforts directly impact their financial well-being. This real-world experience highlights how monetary benefits in sales and marketing can transform hard work into meaningful, rewarding outcomes. Challenges Managing Targets Managing Targets in Sales and Marketing refers to the ongoing responsibility of meeting specific, often ambitious, sales quotas or marketing objectives within set timeframes. This challenge is demanding because it requires balancing multiple priorities, adapting to market fluctuations, and maintaining consistent performance under pressure, all while delivering measurable results. The pressure of managing targets permeates every aspect of daily work for sales and marketing professionals. It can lead to heightened stress, frequent reassessment of strategies, and a constant need to prioritize tasks that directly influence results. This environment demands resilience, as setbacks and missed milestones are inevitable. Successful professionals navigate these constraints by developing strong organizational skills, maintaining adaptability, and fostering open communication with their teams. They regularly analyze performance data, adjust tactics proactively, and seek feedback to refine their approach. By focusing on incremental progress and celebrating small wins, they sustain motivation and momentum, ultimately transforming the challenge of targets into an opportunity for growth and achievement. Consider a marketing manager at a technology firm who faces quarterly lead generation targets that seem unattainable due to a sudden market downturn. Instead of succumbing to pressure, the manager reassesses the current campaign strategies and reallocates resources toward digital channels showing higher engagement. She collaborates closely with the sales team to better understand customer pain points and tailors messaging accordingly. By tracking real-time analytics and making swift adjustments, she gradually improves lead quality and volume. Through persistence, adaptability, and teamwork, the manager not only meets the original targets but also builds a more agile and responsive marketing process, turning a daunting challenge into a demonstration of effective target management. Competition Competition in Sales and Marketing refers to the constant presence of rival businesses striving to attract the same customers and secure market share. This challenge is demanding because it requires professionals to continuously innovate, differentiate their offerings, and respond quickly to changing market dynamics to maintain relevance and achieve growth. The pressure of competition permeates every aspect of daily work in Sales and Marketing, from prospecting new clients to closing deals and retaining existing customers. Professionals must remain vigilant, adapting strategies to counter competitors’ moves and market shifts. This environment demands resilience, as setbacks and lost opportunities are inevitable. Successful individuals manage this constraint by focusing on building strong customer relationships, leveraging data-driven insights, and consistently refining their value propositions. They stay informed about industry trends and competitors’ activities, allowing them to anticipate challenges and respond proactively. By fostering a mindset of continuous improvement and adaptability, they turn competition into motivation for personal and organizational growth rather than a source of discouragement. Consider a sales manager at a software company who faces stiff competition from established industry leaders. Instead of engaging in price wars, she invests time in understanding her clients’ unique pain points and tailors her presentations to highlight features that directly address those needs. She also initiates regular follow-ups and provides exceptional post-sale support, ensuring clients feel valued and understood. Over time, her reputation for personalized service and deep product knowledge helps her win contracts that competitors overlook. By focusing on relationship-building and customer-centric solutions, she not only overcomes the challenge of competition but also fosters long-term loyalty, ultimately driving sustained success for her company. A Day Of Sales and Marketing The world of Sales and Marketing is anything but static. Each day unfolds at a brisk, unpredictable pace, blending high-energy interactions with strategic thinking and creative problem-solving. The environment buzzes with the hum of phone calls, the ping of new emails, and the steady rhythm of meetings, all set against a backdrop of shifting priorities and ambitious targets. For professionals in this field, no two days are ever quite the same, but every day demands adaptability, resilience, and a relentless drive to connect, persuade, and deliver results. As the sun rises, a Sales and Marketing professional begins the day by reviewing the latest performance metrics, scanning through overnight emails, and organizing the day’s priorities. This early morning window is a crucial time for setting intentions, updating to-do lists, and catching up on industry news or competitor activity. With a fresh cup of coffee in hand, there’s a sense of anticipation as the day’s goals are mapped out, ensuring that every action aligns with broader campaign strategies and sales objectives. By mid-morning, the pace accelerates as the core activities of the day take center stage. This is when the professional dives into client calls, pitches new ideas, negotiates deals, and launches targeted marketing campaigns. The energy is palpable, with back-to-back meetings, brainstorming sessions, and real-time problem-solving. Whether it’s presenting a new proposal to a prospective client or collaborating with creative teams to fine-tune messaging, this period is marked by high stakes and high rewards, demanding sharp communication skills and quick thinking. The afternoon brings a shift toward collaboration and execution. It’s a time for cross-functional meetings with product, design, or analytics teams to align on project deliverables and address any roadblocks. Campaign assets are reviewed, marketing materials are finalized, and sales strategies are adjusted based on the latest feedback. The focus is on translating morning plans into action, ensuring that every detail is executed flawlessly and that all stakeholders are moving in sync toward shared objectives. As the day winds down, attention turns to wrapping up outstanding tasks, analyzing campaign performance, and updating CRM systems or project trackers. This is a reflective period, where successes and setbacks are assessed, and insights are gathered to inform future strategies. The professional takes time to respond to final emails, schedule follow-ups, and outline priorities for the next day. With a sense of accomplishment and a clear plan in place, the day concludes, ready to begin the cycle anew tomorrow.

Install the LifePage App to:

(for Free) Watch Senior Pre-sales Executive Salman’s full Sales and Marketing Career Talk

₹ Do a Self Assessment on Sales and Marketing to calculate your Dream Index, which is defined as:

According to Salman your chances of success in Sales and Marketing is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Sales and Marketing?

If you are want to get into Sales and Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Sales and Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Sales and Marketing, what education and skills you need to succeed in Sales and Marketing, and what positives and challenges you will face in Sales and Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Sales and Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Senior Pre-sales Executive Salman's LifePage:

[LifePage]
https://www.lifepage.in/page/salman

LifePage Career Talk on Sales and Marketing

[Career]
https://www.lifepage.in/careers/sales-and-marketing-3

[Full Talk]
https://lifepage.app.link/20180324-0002

[Trailer]
https://www.youtube.com/watch?v=1W3HKR7FiI0

(Sales and Marketing, Salman Nasir Jah, Mechnical Engineer, Field Application Engineer, Tescra Software Pvt Ltd, Starcom Information Technology Limited, Education Sector, Senior Presales Executive, Client Interections)

Similar Talks

Sales

Vansh Nathani
Founder | Educis

[ 3 years & 11 months Experience ]

Sales is selling the passion that you feels towards your product to the other person and convincing the other person in its entirety to belief as strongly as you do in the merits of your product.

"I have done Bachelor of Commerce (H) from University of Delhi. I worked at EY & Wunderman Thompson in Gurugram."

Business Development

Eesha Bagga
Outreach Executive | I Can. India

[ 1 year & 1 month Experience ]

Business Development is something which entails tasks and processes to develop and implement growth opportunities within and between organisations.

"After completing my graduation in Psychology from Delhi University, I went to London for my internship and after that I got a chance to work Raystahl, Switzerland and there I got my first opportunity to work as Business Developer. "

Marketing

Priyanka Mahna
Vendor Executive | Shaadi Wish

[ 2 years & 7 months Experience ]

Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

"After doing my Bachelors in Mass Communication from GGSIPU, I did my Masters in Advertising Public Relations & Brand Management and after that did my internships in various media houses like Hindustan Times and Zee News. I am working with Shaadiwish as Vendor Executive."

Multilevel Marketing

Dinesh Kandwal
Diamond | Amway

[ 21 years & 1 month Experience ]

Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales; the recruits are known as a distributor's "downline". This market is growing up in India at very fast pace. The company provides the infrastructure and product details.

"I have done masters in physics and electronics. After completing my MBA, I was introduced to this business and running this successfully from 1998."

Sales Management

Eena Bagga
Sales Manager | The Park, Hyderabad

[ 3 years Experience ]

A Sales Manager is someone who is responsible for leading and guiding a team of sales people in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.

"I did my schooling from Welham Girls' School, Dehradun. Then went on to do my Graduation in Hotel Management from IHM Aurangabad. I have also interned with many places like Taj Palace Delhi, Park Hyatt, Goa and Park Hyatt Hyderabad. I worked with The Park Hyderabad as a Sales Manager."

Business Development

Sayan Dev Sinha
Head of Business development | Dehradun Guitar Company

[ 2 years & 9 months Experience ]

Business Development in terms of a Guitar Company is getting into relationship with artists, dealers where you sell your guitars and its also about creating an infrastructure for the company to place its foothold initially in the local area that is India for now and then all over the world.

"After finishing graduation I started my career in Advertising. Later in 2016 I started working for Dehradun Guitar Company as Business Development Head."

Sales & Marketing

Nishant Pandey
Senior Sales Manager | Ramada, Dehradun

[ 6 years & 7 months Experience ]

Sales & Marketing are two different aspects. Sales being the way, one markets a particular product, at the right price to the right person. However, marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"I did my schooling from Marshall School, Dehradun. I thereafter, graduated attaining a B Sc degree in Animation from Graphics Era University in Dehradun. I then also attained an MBA Degree in Marketing from ICFAI University. I thereafter, worked for several organisations such as The Shivalik Group of Publications, Florim, The WIC, Dehradun, Four Points Sheraton and The Sarovar Portico as a part of their Sales & Marketing Teams. I am currently the Senior Sales Manager at Hotel Ramada, Dehradun since January, 2017."

Sales & Marketing

Manish Chauhan
Sales Head | Harley Davidson

[ 1 year & 7 months Experience ]

Sales and Marketing means, converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Marketing is finding out what people want, why they want it and how much they will spend.

"After completing my education, I started working in Hotel industry. However, I was not enjoying that profession and switched to Harley Davidson as a Merchandiser and soon became the Sales Head."

Business Development

Santhosh Nayak Sujir
Executive Director | UCM Foundation of India

[ 14 years Experience ]

Business Development means expanding business in terms of revenue and profits.

"After my B Tech and MBA I pursued Business Development as a career and I have been doing Business Development since 2000. Currently I am Executive Director with UCM Foundation."

FMCG Sales

Swarnim Saxena
Area Sales Executive | Mars Inc

[ 2 years Experience ]

Fast moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. FMCG covers everything from toiletries and cosmetics to TVs, FMCG sales is predominantly about relationship management.

"I have done B Tech in Civil Engineering from Amity University, Noida. Post that I did an MBA in Marketing from NMIMS, Hyderabad. I am Area Sales Executive in Mars Inc. (Uttarakhand Region)."

Marketing

Rhbab Aujla
Manager | Gourmet Investments Private Limited

[ 3 years & 4 months Experience ]

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. The management process through which goods and services move from concept to the customer.

"After completing my education, I started my career with Naukri.com in 2014 in Sales Department & later joined Snapdeal (Merchandising department. I have been working with Gourmet Investments Private Limited as a Manager since 2017."

Marketing

Tushar Kaushik
Founder | Diffusion Marketing Solutions

[ 4 years & 7 months Experience ]

The action or business of promoting and selling products or services, including market research and advertising.

"I did my schooling from St Josephs School, Dehradun. After that did my graduation from SD College, Chandigarh. Then I went to Mumbai to do my MBA from Rizvi College, Mumbai. I worked as a Marketing Manager in CMYK Health Boutique Pvt Ltd. I am the founder of Diffusion Marketing Solutions."

Sales & Marketing

Meena Sharma
Sales Manager | Automobile Industry

[ 11 years Experience ]

Sales, is marketing a particular product at the right price to the right person. Marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"After completing my Schooling from St Thomas, Dehradun, I did my Graduation from DAV. I also did a course in Public Relations from Polytechnic. After that, I have worked in the automobile industry as a Sales Manager for 10 years. Later on, I joined Looks Unisex Salon as a Manager. In 2016, I started my own salon called Hair Indulgence Salon."

Market Research

Rahul Dwivedi
Analyst Digital Marketing | Accenture

[ 5 years & 6 months Experience ]

Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

"After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture"

Relationship Management

Shishir Mohan
Corporate Relationship Manager | Job Resolution Recruitment Services

[ 10 years Experience ]

Customer Relationship Management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

"I did B Sc from UPES, Dehradun and MBA in Human Resources Management from Kurukshetra University. I worked at various companies like Phillips Carbon Black, Mahindra & Mahindra, PepsiCo Pvt Ltd. I started my own venture in 2013 by the name Job Resolution Recruitment Services. I started out as Recruitment Manager and am now a Corporate Relationship Manager."

Marketing

Abhimanyu
Solution Consultant | Trinum eCS

[ 6 years & 6 months Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

"After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017."

Network Marketing

Avinder Pal Singh
Bronze Director | Vestige

[ 13 years & 7 months Experience ]

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After doing my schooling from Govt Boys Senior Secondary School Yamuna Vihar, Delhi, I did my BE in Mechanical Engineering from Delhi College of Engineering. In 2005, I joined Vestige for Network Marketing and today I'm the bronze director. In 2008, I started working for Northern Indian Railway as a Senior Section Engineer."

Marketing

Sonal Malhotra
Marketing Head | Dehradun Golf Academy

[ 10 years & 4 months Experience ]

Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

"After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."

Network Marketing

Harrieth Quiamco
Marketer | Usana Health Science Inc

[ 5 years & 9 months Experience ]

Network marketing is a marketing strategy for the sale of products or services where the revenue of the Multi-level Marketing company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

"I am a graduate in Management Accounting from Ateneo de Davao University. I have worked in a car company named Car Asia for one year. I also worked in import-export industry in Manila, Philippines. I am doing business with Usana Health Sciences since four years. I am one of the youngest Gold Directors in Usana in the Philippines."

Market Research

Shubhendra Anand
Team Lead | Wise Guy Consulting

[ 4 years & 3 months Experience ]

Market Research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

"I have done BBA in Oil and Gas Management and MBA in International Business from UPES, Dehradun. I worked at Grand View Research as Research Analyst for 2 years. I am Team Lead at Wise Guy Consulting."

Retail Management

Mohammed Reza
Area Sales Manager | Rivoli Group, Dubai, UAE

[ 11 years & 6 months Experience ]

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

"I did my schooling from Dubai, UAE and then did my A Levels from London, thereafter did my BBA from Brunel University, London. I worked with various brands like Next, H and M in London, then with Rivoli Group in UAE in Sales and Retail Management."

Marketing Management

Ankita Varun Wason
Founder | Tiara Creations

[ 0 years & 9 months Experience ]

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

"I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods."

Marketing

Himanshu Chauhan
Assistant Manager | Export Credit Guarantee Corporation of India Ltd.

[ 6 years Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

"I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."

Sales Management

Om Prakash
Manager | Silver Line Automobiles

[ 8 years Experience ]

A person responsible for controlling or administering an organization or group of staff.

"After completing my Schooling from Drona International I did my Graduation in BPE from Delhi and BA from DAV. I also did a Diploma in Sports from Open University. I have been working as a Manager at Silver Line Automobiles since 2009."

Sales Management

Aniruddha Karnekar
Sales Manager | TATA Steel

[ 3 years Experience ]

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

"I pursued my MBA degree in International Management from MDI Gurgaon.Later, I joined TATA Steel as Sales Manager in 2015."

Advertising & Marketing

Sunil Thapliyal
Founder | Benchmark AV Media

[ 35 years & 6 months Experience ]

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services.

"After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media."

Account Management

Shruti Mittal
Account Manager | Dell Technologies

[ 3 years & 3 months Experience ]

Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients? business and grow those opportunities. They accomplish these objectives by learning what their clients? goals are and helping their clients achieve them. Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager and I worked there for almost 2 years."

Business Development

Amit Paul
Founder | EnergyExpedia

[ 2 years & 5 months Experience ]

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.

"After completing BE in Electrical Engineering from Delhi College of Engineering and MBA in Power Management from National Power Training Institute, Ministry of Power, I started working as an Engineer Trainee and then joined Central Electricity Regulatory Commission as a Research Officer. I worked there for 3 years and then joined National Power Trading Ltd as an Assistant Manager. I have also worked with Independent Power Producer Association and Sunsource Ltd. I have 8 years of experience in Power Management. In 2018, I started my own company EnergyExpedia which is an energy consultant firm."

Marketing Education

Dr Nimit Gupta
PGP Chair | Fortune Institute of International Business

[ 4 years & 11 months Experience ]

Marketing education is a study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing but for everyone entering the workforce.

"After completing my education, in 2003, I worked as Course coordinator & lecturer at Maharaja Agrasen Institute of Management Studies for 4 years 11 months. Then I pursued my Doctor of Philosophy from Shobhit University and along with that I was working as Program Director & Assistant Professor at Jaipuria Institute of Management, Noida. For the last 5 years I am working as PGP Chair at Fortune Institute of International Business."

Market Research

Manjula Garg
Research Manager | Kantar

[ 2 years Experience ]

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

"I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."

Print Marketing

Ritika Chandola
Co-founder & Head | The Doon Mozaic

[ 3 years Experience ]

Print Marketing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

"I am pursuing my journalism from Doon University and working as a Marketing Head at Doon Mozaic. The Doon Mozaic is a monthly online journal publishing social stories, interviews, heritage stories, editorials, columns, short fiction, poetry, arts and illustrations with photography with half yearly print issues."

Sales

V. C. Jugran
General Manager | Various Organizations

[ 50 years & 5 months Experience ]

Sales are activities related to selling or the number of goods or services sold in a given time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.

"After completing my MA (History), I started my career in Sales with Jiyaji Suiting (Birla Group). I have worked in Sales at various capacities such as Regional Manager and General Manager to name a few. I also got the opportunity to work with some other companies such as Modi Rubber Ltd as well as J P Cements. I have 40+ years of work experience in sales."

Direct Selling

Hazel Aswani
Director | Oriflame

[ 8 years & 5 months Experience ]

Direct Selling or Network Marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network go. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After completing my schooling from Government Girls Higher Secondary School, Mandsaur, I did BA from Rajiv Gandhi College Mandsaur, MP. After completing my graduation, I got married and came to Ahmadabad, Gujrat. I always wanted to be an independent woman and came to know network marketing. I then did an online certification course in Telesales from NCVT, Kanpur. I started working as an executive and after years of hardwork, I am working as a director for well-known multinational company named Oriflame. I handle a team of more than 300 people across India and have more than 8 years of experience in direct sales."