Sales & Marketing

Manish Chauhan | Sales Head | Harley Davidson

What is Sales & Marketing?

There are many nuances of a Career in Sales & Marketing. One should first understand What a Career in Sales & Marketing entails before investing time and effort to figure out How to start a Career in Sales & Marketing. It is best to learn about Sales & Marketing from a real professional, this is akin to getting it from the horse's mouth.

Sales Head Manish Chauhan invested 1 year & 7 months in Sales & Marketing. Sales Head Manish Chauhan defines Sales & Marketing as:

Sales and Marketing means, converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Marketing is finding out what people want, why they want it and how much they will spend.

How Sales Head Manish Chauhan got into Sales & Marketing?

After completing my education, I started working in Hotel industry. However, I was not enjoying that profession and switched to Harley Davidson as a Merchandiser and soon became the Sales Head.

Sales Head Manish Chauhan's Talk on Sales & Marketing

The Journey of a Sales Head: Maneeshan Chauhan's Passion for Connecting with Customers Maneeshan Chauhan has carved out a distinctive niche in the sales and marketing landscape, particularly within the high-energy world of Harley-Davidson. Starting his journey in 2016, Maneeshan transitioned from a hotel management background to becoming a sales head at Puttams Harley-Davidson. His story reflects not only a personal passion for motorcycles but also valuable insights into customer relationships and the dynamics of sales and marketing. In this article, we will explore Maneeshan's professional journey, the necessary education and skills in sales, the positives and challenges he faces, and what a typical day looks like in his role. What Is Sales & Marketing? Sales and marketing is a dynamic field responsible for promoting and selling products or services to consumers. It encompasses various strategies and techniques that companies employ to reach their target audience effectively. For Maneeshan, sales is not merely about transactions but building long-lasting relationships with customers. He emphasizes the importance of understanding customer needs and market trends, highlighting that successful sales initiatives often hinge on effective communication and personal connections rather than just formal education. Therefore, having the right mix of experience, passion, and interpersonal skills is crucial for success in this domain. Education Target Audience Identifying a target audience is foundational in the sales process, as it enables professionals to tailor their approach to meet specific customer needs. Maneeshan points out that understanding the background and profession of potential customers allows sales professionals to engage them more effectively. By focusing on specific criteria, they can prioritize their efforts on customers likely to be interested in their products. Marketing Marketing is a crucial component that informs potential buyers about the products available to them. Maneeshan believes that effective marketing strategies require in-depth research to understand where to find potential customers and their spending habits. The ability to identify and attract the right audience is essential for any successful marketing campaign, which subsequently feeds into the sales process. Product Knowledge Comprehensive product knowledge is indispensable in sales, according to Maneeshan. He emphasizes that a sales professional must be well-versed in the features and benefits of the products they sell. This expertise helps them articulate the value proposition to customers while also honestly addressing any limitations. Continuous learning is critical, as up-to-date knowledge about product upgrades can significantly influence sales outcomes. Finance In today’s market, financial acumen plays a vital role in the sales process, especially in high-value transactions like those typical in the automotive industry. Maneeshan explains that understanding financial options allows sales professionals to provide customers with viable solutions during negotiations. Knowledge of various banking options and financing criteria is essential to facilitate smooth transactions. Competitors Competition is a constant factor in sales and marketing, and Maneeshan stresses the importance of knowing both one’s products and those of competitors. By being informed about the market landscape, sales professionals can offer meaningful comparisons and articulate why their products stand out, ultimately influencing a customer’s decision. Inventory Management Effective inventory management can significantly impact sales outcomes. Maneeshan highlights that staying attuned to current market trends is vital for ensuring that the right products are in stock. Poor inventory management could result in lost sales opportunities, so understanding consumer demand is crucial for financial success. Skills Team Management Maneeshan believes that effective team management is essential in driving sales success. By nurturing a collaborative environment, he empowers his team to work cohesively, which directly translates to better customer service and increased sales. Understanding the individual strengths and weaknesses of team members enhances the overall performance and morale. Decision Making The ability to make quick, informed decisions is crucial in sales. Maneeshan points out that the automotive industry, particularly with high-end products like Harley-Davidson, often requires quick pivots to meet customer needs. Being decisive can make the difference between closing a sale and losing a customer to competition. Trainings Continuous training is vital in maintaining a competitive edge in sales. Maneeshan actively engages his team in ongoing product and service training to ensure they are well-equipped to handle customer inquiries effectively. This investment in skill development fosters confidence and professionalism in the sales team. Leadership Strong leadership involves inspiring and motivating teams toward a common goal. Maneeshan acknowledges the importance of building trust with his team, which creates an atmosphere of comfort and productivity. A supportive leader encourages team members to express their ideas and contribute to the sales strategy. Communication Effective communication is paramount, especially when interacting with customers who expect a high level of engagement. Maneeshan emphasizes that knowing how to communicate the right message plays a critical role in building relationships and ensuring customer satisfaction. Public Relations Public relations are vital in building a good reputation for the dealership. Maneeshan recognizes that positive word-of-mouth can lead to new customers, making public relations an important aspect of the sales equation. When customers have a good experience, they are more likely to refer others, creating a ripple effect that benefits the sales team. Strategy & Planning Having a well-thought-out strategy is essential for success in sales. Maneeshan discusses how planning allows his team to focus on their goals and manage their resources effectively. A clear strategy helps streamline efforts and sets up a structured approach to engaging customers. Positives Monetary Benefits One of the most attractive aspects of working in sales is the potential for high earnings. Maneeshan points out that the harder one works and the more they sell, the greater their financial rewards. This financial incentive often drives individuals to excel in their roles. Continuous Learning The dynamic nature of the sales environment offers continuous learning opportunities. Maneeshan notes that keeping up with product developments and market shifts is essential, which makes the career rewarding for those eager to expand their knowledge. Meeting People Sales professionals have the unique opportunity to meet a diverse array of people. Maneeshan enjoys the interactions with customers and the chance to learn from their experiences, enriching his own professional journey and broadening his worldview. Growth Opportunities The sales field is rife with growth opportunities, as it is not limited to selling a single product. Maneeshan sees the potential for advancement within the industry as exceptional, with the possibility of moving into different roles or even launching new product lines. Self Development Sales careers notably contribute to personal development. Through the challenges faced and skills acquired, individuals like Maneeshan grow significantly, gaining valuable insights into human behavior and market dynamics that can shape their professional lives. Challenges Deal Making Maneeshan recognizes that closing deals can be one of the most significant challenges in sales. With numerous dealerships vying for the same customers, it is crucial to offer compelling deals. Often, the pressure to close sales quickly can lead to difficult decisions. Finance Financial challenges can arise when customers cannot fulfill the requirements needed for financing. Maneeshan mentions that understanding government regulations and banking criteria is essential to navigate these complexities effectively. Customer Satisfaction Ensuring customer satisfaction is often tricky, as not every customer will leave happy. Maneeshan emphasizes the importance of pampering customers and providing excellent service to cultivate loyalty and positive relationships. New Launches The competitive nature of the automotive industry means that synchronized growth is vital. Maneeshan observes that as new products launch, staying relevant requires relentless adaptations and updates to both product offerings and marketing strategies. A Day Of Marketing & Sales A typical day for Maneeshan begins with a morning meeting where he and his team discuss daily goals and strategies. Post-meeting, he dives into correspondence, including emails and customer complaints. Maneeshan actively engages with his team on the sales floor, monitoring their interactions with customers and stepping in when needed. In the evenings, he reassesses customer interactions and plans promotional activities to attract potential buyers, ensuring the team is continually motivated and responsive to market demands. In conclusion, Maneeshan Chauhan's journey in sales and marketing reflects not only his dedication to the craft but also the vibrant nature of the profession. Through his narrative, we understand that thriving in this field requires a blend of education, skills, passion, and resilience. His story serves as an inspiration for aspiring professionals, illustrating the power of connection and strategic thinking in achieving success. The world of sales is not just about numbers; it’s about forging relationships and discovering the joy of helping others.

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How to get into

Sales & Marketing?

If you are want to get into Sales & Marketing, start by investing in a Career Plan.

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Next, your Career Advisor will help you document how you can get into Sales & Marketing, what education and skills you need to succeed in Sales & Marketing, and what positives and challenges you will face in Sales & Marketing.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Sales Head Manish Chauhan's LifePage:

[LifePage]
https://www.lifepage.in/page/manishchauhan

LifePage Career Talk on Sales & Marketing

[Career]
https://www.lifepage.in/careers/sales-and-marketing-1

[Full Talk]
https://lifepage.app.link/20180112-0004

[Trailer]
https://www.youtube.com/watch?v=LnO7fe1-T9k

(Sales & Marketing, Manish Chauhan, Harley Davidson, Sales, Marketing, Sales Head, Sales Management, Manager)

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