Market Research

Rahul Dwivedi | Analyst Digital Marketing | Accenture

What is Market Research?

A Career in Market Research is very intriguing. Unfortunately, it is very difficult to find information about What Market Research actually is. Most pages on the internet just talk about How to get into Market Research. While anyone can have an opinion on what Market Research entails; only a real professional can really explain it.

Analyst Digital Marketing Rahul Dwivedi has worked in Market Research for 5 years & 6 months. Analyst Digital Marketing Rahul Dwivedi defines Market Research as:

Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

How Analyst Digital Marketing Rahul Dwivedi got into Market Research?

After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture

Analyst Digital Marketing Rahul Dwivedi's Talk on Market Research

The Journey of a Market Research Analyst: Insights from Rahul Diveti In the dynamic world of market research, professionals like Rahul Diveti are paving the way with their analytical skills and creative insights. With a bachelor's degree in Business Administration and a BGDM from the Jaipur Institute of Management, Rahul is currently shaping strategies at Accenture India as a digital marketing analyst. Having amassed five years of experience in the field, he not only excels in understanding market dynamics but also passionately shares his knowledge through writing and future pursuits in academia. This article deeply explores the educational background, essential skills, positives, challenges, and daily responsibilities that define a career in market research, showcasing the valuable insights from Rahul's journey. What Is Market Research? Market research is a systematic process of gathering and analyzing information relating to competitors, industries, and business verticals. It plays a critical role in helping businesses make informed decisions by understanding both the micro and macro environments they operate in. In essence, market research equips organizations with the data and context required to strategize effectively, ultimately impacting their success in the marketplace. Rahul emphasizes that this process is vital for any business hoping to navigate challenges and seize opportunities in an ever-evolving landscape. Education Market Sizing Market sizing is a foundational element in market research that assesses the potential of a market. It enables businesses to analyze the total worth of products or services within a given space. According to Rahul, this process can be approached through top-down and bottom-up methodologies, both of which are crucial for effective market analysis. Understanding market sizing not only helps researchers gauge the competitive landscape but also assists businesses in strategizing their entry or expansion within a particular market. Customer Analysis Effective customer analysis involves examining customer behaviors, preferences, and trends which enable businesses to tailor their strategies accordingly. Rahul points out that without a comprehensive understanding of customer actions and expectations, companies struggle to define their own strategies effectively. This analysis is essential for formulating data-driven marketing strategies that resonate with target audiences and enhance customer engagement. Data Collection Methods Data collection is the backbone of market research and encompasses both primary and secondary research methodologies. Rahul notes that primary research involves gathering data for the first time, utilizing methods such as surveys and interviews, while secondary research relies on existing data from various sources like government databases or online tools. Familiarity with various data collection methods is paramount for aspiring researchers, as accurate data collection leads to reliable findings that inform business decisions. Types of Research Reports Research reports in market research can typically be classified as custom or syndicated. Custom reports are tailored to meet specific client needs, while syndicated reports provide broad overviews of an industry. Rahul stresses the importance of understanding these types of reports, as they dictate how insights are presented to clients and how analysts approach their research undertakings. This discernment further aids in fulfilling client expectations and delivering tailored recommendations. Research Models Knowledge of various research models, such as the BCG matrix or Porter's five forces, serves as a key component in market research. Rahul explains that these models aid in contextualizing market data, facilitating both micro and macro environmental analyses. Additionally, understanding models like PESTLE helps researchers appreciate the varying factors that influence market conditions, ultimately allowing for more nuanced insights. Research Process A strong grasp of the research process is essential for effective market research. Rahul describes the series of steps that take place, from defining management problems to drafting final reports. Familiarity with this process ensures researchers can navigate the complexities of data analysis methodically and efficiently, producing actionable insights that align with client objectives. Skills Analytical Skills Analytical prowess stands out as a core skill for market researchers. Successfully analyzing vast datasets requires a deep comfort with numbers and an ability to glean insights from complex information. Rahul emphasizes that professionals in this field must be adept at not only analyzing data but also translating those findings into actionable recommendations for clients and stakeholders. Attention to Details In market research, attention to detail is critical, as analysts sift through extensive data to identify relevant information. Rahul conveys that accuracy is paramount; being detail-oriented ensures that the data included in reports is pertinent and reliable. This meticulous approach is vital in maintaining the integrity of the research process and fulfilling client expectations. Creativity Creativity plays a pivotal role in the market research profession, particularly when it comes to data collection and presentation. Rahul highlights that understanding client problems and crafting innovative solutions based on research insights can set analysts apart. Creativity enables market researchers to devise unique strategies that not only address client needs but also foster fresh perspectives within the industry. Awareness Being acutely aware of market trends and dynamics is essential for a successful market researcher. Rahul points out that researchers must remain informed about recent developments, such as mergers, acquisitions, and new companies entering the market. This awareness allows analysts to provide timely and relevant insights to clients, reinforcing their position as knowledgeable partners in strategy development. Communication Skills Effective communication skills, both written and verbal, are indispensable in market research. As Rahul notes, researchers often conduct interviews, lead focus groups, and prepare detailed reports. Mastering the art of communication ensures that insights are conveyed clearly and persuasively, fostering understanding and collaboration between market researchers and their clients. Positives Growth The market research industry offers significant opportunities for professional and personal growth. Rahul shares that day-to-day responsibilities allow analysts to continuously learn and adapt as they confront new challenges and engage with diverse business sectors. This growth stems from the dynamic nature of market research, where every project provides a chance to broaden knowledge and skill sets. Work Life Balance A notable aspect of working in market research is the potential for a healthy work-life balance. Rahul explains how roles within this field often allow analysts to complete specific tasks independently within a set timeframe. Once a project is completed, researchers can enjoy both their professional responsibilities and personal interests, enabling a fulfilling lifestyle outside of work. Learning Opportunity Market research is rich with learning opportunities as professionals engage with various clients across different industries. Rahul finds that this exposure can greatly enhance an analyst's expertise, as they work on diverse projects and collaborate with teams from various geographical locations. Such experiences not only enrich professional knowledge but also foster versatility in tackling complex research challenges. Challenges Limited Career Opportunity A challenge within the market research industry is the limitation in career opportunities, particularly in core syndicated research. However, as noted by Rahul, the emergence of new startups indicates a brighter future for the industry. This shift suggests that aspiring market researchers may soon find more diverse career paths and opportunities for advancement. Client Needs As the landscape of market research evolves, so too do client expectations. Rahul indicates that with the rise of new technologies and methodologies, researchers must remain vigilant in meeting and exceeding client needs. Staying updated on the latest tools and data analysis techniques is crucial for maintaining relevancy in a competitive market and ensuring the delivery of high-quality insights. A Day Of Market Research A typical day in the life of a market researcher revolves around engaging with data, be it through collection, analysis, or presentation. Rahul explains that researchers may alternate between conducting interviews, preparing insights for clients, or drafting comprehensive reports for stakeholders. This daily rhythm underscores the vital role that clarity and organization play in the research process as analysts work to transform data into meaningful recommendations. In the world of market research, professionals like Rahul Diveti not only navigate the intricate landscape of data but also pave the way for organizations to thrive in a competitive environment. With a unique blend of analytical prowess, creativity, and communication skills, market researchers significantly contribute to a company's strategic direction. As the industry continues to evolve, the impact of diligent market research remains invaluable, emphasizing the importance of informed decision-making in today's fast-paced business world.

Install the LifePage App to:

(for Free) Watch Analyst Digital Marketing Rahul Dwivedi’s full Market Research Career Talk

₹ Do a Self Assessment on Market Research to calculate your Dream Index, which is defined as:

According to Rahul Dwivedi your chances of success in Market Research is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Market Research?

If you are want to get into Market Research, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Market Research is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Market Research, what education and skills you need to succeed in Market Research, and what positives and challenges you will face in Market Research.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Market Research.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Analyst Digital Marketing Rahul Dwivedi's LifePage:

[LifePage]
https://www.lifepage.in/page/rahuldwivedi

LifePage Career Talk on Market Research

[Career]
https://www.lifepage.in/careers/market-research

[Full Talk]
https://lifepage.app.link/20180910-0002

[Trailer]
https://www.youtube.com/watch?v=CQEJat8iBOA

(Market Research, Rahul Dwivedi, Accenture, Analyst Digital Marketing, Market, Research, Findings, Trends, Analysing, Researcher, Market Analysis, Market Need, Demographics, Segmentation, Market Value)

Similar Talks

Sales

Vansh Nathani
Founder | Educis

[ 3 years & 11 months Experience ]

Sales is selling the passion that you feels towards your product to the other person and convincing the other person in its entirety to belief as strongly as you do in the merits of your product.

"I have done Bachelor of Commerce (H) from University of Delhi. I worked at EY & Wunderman Thompson in Gurugram."

Business Development

Eesha Bagga
Outreach Executive | I Can. India

[ 1 year & 1 month Experience ]

Business Development is something which entails tasks and processes to develop and implement growth opportunities within and between organisations.

"After completing my graduation in Psychology from Delhi University, I went to London for my internship and after that I got a chance to work Raystahl, Switzerland and there I got my first opportunity to work as Business Developer. "

Marketing

Priyanka Mahna
Vendor Executive | Shaadi Wish

[ 2 years & 7 months Experience ]

Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

"After doing my Bachelors in Mass Communication from GGSIPU, I did my Masters in Advertising Public Relations & Brand Management and after that did my internships in various media houses like Hindustan Times and Zee News. I am working with Shaadiwish as Vendor Executive."

Multilevel Marketing

Dinesh Kandwal
Diamond | Amway

[ 21 years & 1 month Experience ]

Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales; the recruits are known as a distributor's "downline". This market is growing up in India at very fast pace. The company provides the infrastructure and product details.

"I have done masters in physics and electronics. After completing my MBA, I was introduced to this business and running this successfully from 1998."

Sales Management

Eena Bagga
Sales Manager | The Park, Hyderabad

[ 3 years Experience ]

A Sales Manager is someone who is responsible for leading and guiding a team of sales people in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.

"I did my schooling from Welham Girls' School, Dehradun. Then went on to do my Graduation in Hotel Management from IHM Aurangabad. I have also interned with many places like Taj Palace Delhi, Park Hyatt, Goa and Park Hyatt Hyderabad. I worked with The Park Hyderabad as a Sales Manager."

Business Development

Sayan Dev Sinha
Head of Business development | Dehradun Guitar Company

[ 2 years & 9 months Experience ]

Business Development in terms of a Guitar Company is getting into relationship with artists, dealers where you sell your guitars and its also about creating an infrastructure for the company to place its foothold initially in the local area that is India for now and then all over the world.

"After finishing graduation I started my career in Advertising. Later in 2016 I started working for Dehradun Guitar Company as Business Development Head."

Sales & Marketing

Nishant Pandey
Senior Sales Manager | Ramada, Dehradun

[ 6 years & 7 months Experience ]

Sales & Marketing are two different aspects. Sales being the way, one markets a particular product, at the right price to the right person. However, marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"I did my schooling from Marshall School, Dehradun. I thereafter, graduated attaining a B Sc degree in Animation from Graphics Era University in Dehradun. I then also attained an MBA Degree in Marketing from ICFAI University. I thereafter, worked for several organisations such as The Shivalik Group of Publications, Florim, The WIC, Dehradun, Four Points Sheraton and The Sarovar Portico as a part of their Sales & Marketing Teams. I am currently the Senior Sales Manager at Hotel Ramada, Dehradun since January, 2017."

Sales & Marketing

Manish Chauhan
Sales Head | Harley Davidson

[ 1 year & 7 months Experience ]

Sales and Marketing means, converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Marketing is finding out what people want, why they want it and how much they will spend.

"After completing my education, I started working in Hotel industry. However, I was not enjoying that profession and switched to Harley Davidson as a Merchandiser and soon became the Sales Head."

Business Development

Santhosh Nayak Sujir
Executive Director | UCM Foundation of India

[ 14 years Experience ]

Business Development means expanding business in terms of revenue and profits.

"After my B Tech and MBA I pursued Business Development as a career and I have been doing Business Development since 2000. Currently I am Executive Director with UCM Foundation."

FMCG Sales

Swarnim Saxena
Area Sales Executive | Mars Inc

[ 2 years Experience ]

Fast moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. FMCG covers everything from toiletries and cosmetics to TVs, FMCG sales is predominantly about relationship management.

"I have done B Tech in Civil Engineering from Amity University, Noida. Post that I did an MBA in Marketing from NMIMS, Hyderabad. I am Area Sales Executive in Mars Inc. (Uttarakhand Region)."

Marketing

Rhbab Aujla
Manager | Gourmet Investments Private Limited

[ 3 years & 4 months Experience ]

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. The management process through which goods and services move from concept to the customer.

"After completing my education, I started my career with Naukri.com in 2014 in Sales Department & later joined Snapdeal (Merchandising department. I have been working with Gourmet Investments Private Limited as a Manager since 2017."

Marketing

Tushar Kaushik
Founder | Diffusion Marketing Solutions

[ 4 years & 7 months Experience ]

The action or business of promoting and selling products or services, including market research and advertising.

"I did my schooling from St Josephs School, Dehradun. After that did my graduation from SD College, Chandigarh. Then I went to Mumbai to do my MBA from Rizvi College, Mumbai. I worked as a Marketing Manager in CMYK Health Boutique Pvt Ltd. I am the founder of Diffusion Marketing Solutions."

Sales & Marketing

Meena Sharma
Sales Manager | Automobile Industry

[ 11 years Experience ]

Sales, is marketing a particular product at the right price to the right person. Marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"After completing my Schooling from St Thomas, Dehradun, I did my Graduation from DAV. I also did a course in Public Relations from Polytechnic. After that, I have worked in the automobile industry as a Sales Manager for 10 years. Later on, I joined Looks Unisex Salon as a Manager. In 2016, I started my own salon called Hair Indulgence Salon."

Relationship Management

Shishir Mohan
Corporate Relationship Manager | Job Resolution Recruitment Services

[ 10 years Experience ]

Customer Relationship Management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

"I did B Sc from UPES, Dehradun and MBA in Human Resources Management from Kurukshetra University. I worked at various companies like Phillips Carbon Black, Mahindra & Mahindra, PepsiCo Pvt Ltd. I started my own venture in 2013 by the name Job Resolution Recruitment Services. I started out as Recruitment Manager and am now a Corporate Relationship Manager."

Marketing

Abhimanyu
Solution Consultant | Trinum eCS

[ 6 years & 6 months Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

"After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017."

Network Marketing

Avinder Pal Singh
Bronze Director | Vestige

[ 13 years & 7 months Experience ]

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After doing my schooling from Govt Boys Senior Secondary School Yamuna Vihar, Delhi, I did my BE in Mechanical Engineering from Delhi College of Engineering. In 2005, I joined Vestige for Network Marketing and today I'm the bronze director. In 2008, I started working for Northern Indian Railway as a Senior Section Engineer."

Marketing

Sonal Malhotra
Marketing Head | Dehradun Golf Academy

[ 10 years & 4 months Experience ]

Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

"After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."

Network Marketing

Harrieth Quiamco
Marketer | Usana Health Science Inc

[ 5 years & 9 months Experience ]

Network marketing is a marketing strategy for the sale of products or services where the revenue of the Multi-level Marketing company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

"I am a graduate in Management Accounting from Ateneo de Davao University. I have worked in a car company named Car Asia for one year. I also worked in import-export industry in Manila, Philippines. I am doing business with Usana Health Sciences since four years. I am one of the youngest Gold Directors in Usana in the Philippines."

Market Research

Shubhendra Anand
Team Lead | Wise Guy Consulting

[ 4 years & 3 months Experience ]

Market Research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

"I have done BBA in Oil and Gas Management and MBA in International Business from UPES, Dehradun. I worked at Grand View Research as Research Analyst for 2 years. I am Team Lead at Wise Guy Consulting."

Retail Management

Mohammed Reza
Area Sales Manager | Rivoli Group, Dubai, UAE

[ 11 years & 6 months Experience ]

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

"I did my schooling from Dubai, UAE and then did my A Levels from London, thereafter did my BBA from Brunel University, London. I worked with various brands like Next, H and M in London, then with Rivoli Group in UAE in Sales and Retail Management."

Sales and Marketing

Salman
Senior Pre-sales Executive | Tescra Software Pvt Ltd

[ 4 years & 5 months Experience ]

Sales and Marketing is vital for successful business growth. Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. Marketing includes the process or technique of promoting, selling, and distributing a product or service. Marketing is not advertising but it is finding out what people want, why they want it and how much they'll spend.

"After doing my schooling from Sri Lakshmi High School and Intermediate from Narayana Junior College, Kurnool, Andhra Pradesh, I did my B Tech from Rajeev Gandhi Memorial College of Engineering and Technology, JNTU-ATP, Andhra Pradesh. Thereafter, I worked as a Field Application Engineer & Senior Presales Executive for companies named Cranes Software International Limited, Tescra Software Pvt. Ltd, Bangalore and Starcom Information Technology Limited, Delhi to sell and promote Mechanical and Civil Engineering tools to various education sectors."

Marketing Management

Ankita Varun Wason
Founder | Tiara Creations

[ 0 years & 9 months Experience ]

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

"I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods."

Marketing

Himanshu Chauhan
Assistant Manager | Export Credit Guarantee Corporation of India Ltd.

[ 6 years Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

"I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."

Sales Management

Om Prakash
Manager | Silver Line Automobiles

[ 8 years Experience ]

A person responsible for controlling or administering an organization or group of staff.

"After completing my Schooling from Drona International I did my Graduation in BPE from Delhi and BA from DAV. I also did a Diploma in Sports from Open University. I have been working as a Manager at Silver Line Automobiles since 2009."

Sales Management

Aniruddha Karnekar
Sales Manager | TATA Steel

[ 3 years Experience ]

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

"I pursued my MBA degree in International Management from MDI Gurgaon.Later, I joined TATA Steel as Sales Manager in 2015."

Advertising & Marketing

Sunil Thapliyal
Founder | Benchmark AV Media

[ 35 years & 6 months Experience ]

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services.

"After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media."

Account Management

Shruti Mittal
Account Manager | Dell Technologies

[ 3 years & 3 months Experience ]

Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients? business and grow those opportunities. They accomplish these objectives by learning what their clients? goals are and helping their clients achieve them. Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager and I worked there for almost 2 years."

Business Development

Amit Paul
Founder | EnergyExpedia

[ 2 years & 5 months Experience ]

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.

"After completing BE in Electrical Engineering from Delhi College of Engineering and MBA in Power Management from National Power Training Institute, Ministry of Power, I started working as an Engineer Trainee and then joined Central Electricity Regulatory Commission as a Research Officer. I worked there for 3 years and then joined National Power Trading Ltd as an Assistant Manager. I have also worked with Independent Power Producer Association and Sunsource Ltd. I have 8 years of experience in Power Management. In 2018, I started my own company EnergyExpedia which is an energy consultant firm."

Marketing Education

Dr Nimit Gupta
PGP Chair | Fortune Institute of International Business

[ 4 years & 11 months Experience ]

Marketing education is a study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing but for everyone entering the workforce.

"After completing my education, in 2003, I worked as Course coordinator & lecturer at Maharaja Agrasen Institute of Management Studies for 4 years 11 months. Then I pursued my Doctor of Philosophy from Shobhit University and along with that I was working as Program Director & Assistant Professor at Jaipuria Institute of Management, Noida. For the last 5 years I am working as PGP Chair at Fortune Institute of International Business."

Market Research

Manjula Garg
Research Manager | Kantar

[ 2 years Experience ]

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

"I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."

Print Marketing

Ritika Chandola
Co-founder & Head | The Doon Mozaic

[ 3 years Experience ]

Print Marketing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

"I am pursuing my journalism from Doon University and working as a Marketing Head at Doon Mozaic. The Doon Mozaic is a monthly online journal publishing social stories, interviews, heritage stories, editorials, columns, short fiction, poetry, arts and illustrations with photography with half yearly print issues."

Sales

V. C. Jugran
General Manager | Various Organizations

[ 50 years & 5 months Experience ]

Sales are activities related to selling or the number of goods or services sold in a given time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.

"After completing my MA (History), I started my career in Sales with Jiyaji Suiting (Birla Group). I have worked in Sales at various capacities such as Regional Manager and General Manager to name a few. I also got the opportunity to work with some other companies such as Modi Rubber Ltd as well as J P Cements. I have 40+ years of work experience in sales."

Direct Selling

Hazel Aswani
Director | Oriflame

[ 8 years & 5 months Experience ]

Direct Selling or Network Marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network go. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After completing my schooling from Government Girls Higher Secondary School, Mandsaur, I did BA from Rajiv Gandhi College Mandsaur, MP. After completing my graduation, I got married and came to Ahmadabad, Gujrat. I always wanted to be an independent woman and came to know network marketing. I then did an online certification course in Telesales from NCVT, Kanpur. I started working as an executive and after years of hardwork, I am working as a director for well-known multinational company named Oriflame. I handle a team of more than 300 people across India and have more than 8 years of experience in direct sales."