Marketing

Himanshu Chauhan | Assistant Manager | Export Credit Guarantee Corporation of India Ltd.

What is Marketing?

Marketing is a great Career option. Internet is brimming with pages on How to get into Marketing, while one should first understand What is a Career in Marketing. Just like you would normally not trust a non Doctor with names of medicines, you should also not trust opinions about Marketing from non professionals.

Assistant Manager Himanshu Chauhan has worked in Marketing for 6 years. According to Assistant Manager Himanshu Chauhan, Marketing is:

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

How Assistant Manager Himanshu Chauhan got into Marketing?

I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016.

Assistant Manager Himanshu Chauhan's Talk on Marketing

The Journey of a Marketing Professional: Himanshu Chauhan's Insights into a Dynamic Career Marketing is a multifaceted field that not only drives sales but also shapes brand identities and consumer relationships. Himanshu Chauhan, a seasoned marketing professional, shares his personal journey and insights from his extensive experience in the industry. Throughout his career, which includes roles at ECGC of India Limited and later completion of his MBA from FMS Delhi, Himanshu emphasizes the importance of adaptability, consumer understanding, and the continual learning process necessary to succeed in this vibrant profession. This article explores the essence of marketing, the educational background required, essential skills, positive aspects, challenges faced, and what a typical day looks like for a marketer. What Is Marketing? Marketing is an expansive discipline that encompasses various activities related to selling products and services. It involves understanding consumer behavior, brand positioning, market trends, and effective communication strategies. According to Himanshu, marketing cannot be confined to a simple definition; instead, it's characterized by a diverse set of responsibilities that include sales, branding, and creating consumer awareness. Key to this role is the ability to analyze market dynamics and respond to fluctuations in consumer preferences. Overall, marketing is an integral function that helps organizations connect with their customers while driving growth and engagement. Education Product Knowledge In the marketing arena, having robust product knowledge is essential. Himanshu points out that marketers must not only understand the features of the products they represent but also recognize their strengths and weaknesses. This deep understanding equips marketing professionals to effectively address any concerns consumers may have during the purchasing process. Whether selling a physical product or a service, thorough product knowledge allows marketers to confidently answer questions and assure customers that they are making informed decisions. 3 A's Himanshu also highlights the evolving trends in marketing through concepts like the "3 A's": Awareness, Availability, and Adaptability. Awareness involves understanding how to effectively promote a product to reach the intended audience. Availability speaks to the critical need for products to be readily accessible to consumers at various retail points. Lastly, adaptability emphasizes the importance of being responsive to market changes and consumer preferences. Marketers must be agile enough to shift strategies as the competitive landscape evolves, ensuring their products resonate in a dynamic marketplace. Consumer Behaviour Understanding consumer behavior is another cornerstone of effective marketing. Himanshu emphasizes that successful marketers must anticipate how consumers will react to different situations and what products or services they will seek. By studying consumer behavior, marketers can tailor their approaches, ensuring that their strategies align with potential customers' needs and preferences. This consumer-centric perspective is fundamental to crafting effective marketing campaigns that engage and convert. Skills People Skills People skills are paramount in the marketing profession, facilitating effective communication with both consumers and colleagues. Himanshu asserts that it is through strong interpersonal skills that marketers can build lasting relationships and create trust. A marketer who understands the nuances of human interaction can better navigate challenging situations, resulting in successful sales outcomes. Furthermore, strong people skills contribute to collaboration within teams, driving overall company success. Communication Skills Effective communication is vital in marketing, where conveying messages clearly and persuasively is key. Himanshu notes that this skill extends beyond language fluency; it's about conveying ideas in a way that is straightforward and relatable. Good communicators can adapt their language based on their audience, ensuring that consumers grasp the core message without confusion. Strong communication also benefits internal dynamics, fostering a constructive work environment. Research Conducting thorough research is a necessary skill in marketing to stay informed about industry trends, competitor activities, and consumer preferences. Himanshu emphasizes the importance of preparing for meetings by researching customer backgrounds and potential requirements. A marketer who invests time in research is better equipped to engage prospects effectively, addressing their specific needs and concerns, ultimately enhancing the chances of closing deals. Presence of Mind Having a strong presence of mind is essential for marketers, especially in dynamic sales environments. Himanshu describes the necessity of staying composed and responsive to unexpected customer queries. A marketer must think quickly and creatively to address concerns without undermining the customer’s perspective. The ability to keep calm and engage thoughtfully determines a marketer’s success in building rapport and trust with clients. Constant Learning Himanshu stresses that marketing is a field of continuous learning. Each experience, interaction, and market shift presents an opportunity for growth. As marketers navigate various challenges, they accumulate knowledge that informs their future strategies. The commitment to lifelong learning enables marketers to remain competitive and innovative, adapting to changes in consumer behavior and industry standards. Adaptability Adaptability stands as a vital skill in marketing, as professionals frequently encounter new challenges and shifting market dynamics. Himanshu shares that the ability to adjust strategies based on emerging trends or consumer feedback can determine a marketer's success. This flexibility allows marketers to pivot quickly, ensuring their approaches remain effective and relevant in an ever-evolving landscape. Positives Exploring One of the most enriching aspects of a marketing career is the opportunity to explore diverse regions and cultures. Himanshu appreciates the chance to travel frequently, which allows him to engage with different markets and understand various consumer behaviors. This element of exploration broadens a marketer’s horizons, contributing both personally and professionally. Meeting New People Himanshu values the interactions that come with a marketing role. Meeting new people introduces fresh perspectives and ideas, creating an exciting environment where creativity thrives. Interpersonal engagements not only enhance a marketer's adaptability but also foster networking opportunities, leading to potential collaborations and partnerships. Career Growth The marketing field offers substantial career growth, particularly for those adept at achieving targets and sales. Himanshu highlights that many professionals ascend to leadership roles after proving their capabilities in marketing and sales. With clear performance metrics, successful marketers can expect opportunities for advancement, making this a motivating factor for many in the industry. Personality Development Working in marketing is not just about professional skills; it significantly contributes to personal development. Himanshu notes that navigating diverse situations sharpens one’s problem-solving abilities and enhances communication skills. This continual interaction and exposure to various challenges prepare marketers to engage with confidence and charisma, shaping their overall character. Challenges Convincing Clients Himanshu acknowledges that one of the primary challenges in marketing is the constant need to persuade different clients. Each client presents unique needs, requiring tailored strategies and communication. The art of convincing necessitates creativity and flexibility, allowing marketers to cater their pitches to resonate with varied audiences. Work-Life Balance Balancing professional commitments with personal life can be particularly challenging in marketing. As marketers often travel and face unpredictable schedules, maintaining a healthy work-life balance becomes crucial. Himanshu emphasizes that neglecting personal responsibilities can lead to professional burnout, making it essential for marketers to prioritize their well-being alongside their roles. Health Issues The demanding nature of marketing can also impact health, especially with frequent travel and irregular eating habits. Himanshu reminds aspiring marketers that maintaining a healthy lifestyle is vital for overall performance. Compromised health can hinder productivity and effectiveness, underscoring the importance of self-care and mindful choices in a challenging profession. A Day Of Marketing A typical day for a marketing professional begins early, with Himanshu detailing how it starts around 8:30 to 9:00 AM. The day usually involves meeting with team members to discuss strategies and territories to explore. This preparatory phase is crucial for organizing materials and setting objectives for the day. After planning, the marketer heads out to engage with numerous clients, navigating varied environments and interactions. The unpredictability of meetings often means that lunch can be on the go, making it essential to maintain healthy eating habits. By the end of the day, which may extend until 7 or 8 PM, the marketer returns to assess the outcomes of the meetings, update reports, and prepare for the next day. The life of a marketing professional is dynamic and challenging, yet rewarding. It combines education, strategic skills, and an understanding of human behavior to drive organizational success. Himanshu Chauhan's insights serve as a testament to the value and complexity of a career in marketing, inspiring other professionals to embrace the learning journey and remain adaptable to the ever-changing landscape of consumer interaction and brand engagement.

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How to get into

Marketing?

If you are want to get into Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Marketing, what education and skills you need to succeed in Marketing, and what positives and challenges you will face in Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Assistant Manager Himanshu Chauhan's LifePage:

[LifePage]
https://www.lifepage.in/page/himanshuchauhan

LifePage Career Talk on Marketing

[Career]
https://www.lifepage.in/careers/marketing-5

[Full Talk]
https://lifepage.app.link/20171223-0002

[Trailer]
https://www.youtube.com/watch?v=1UykyrcUtFw

(Marketing, Himanshu Chauhan, ECGC Ltd, Assistant Manager, Public relations, FMCG Products, Branding, Advertising, Media, Management)

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