Marketing Education

Dr Nimit Gupta | PGP Chair | Fortune Institute of International Business

What is Marketing Education?

A Career in Marketing Education is very interesting. Understanding Why one wants to choose a Career in Marketing Education is phenomenally more important than figuring out How to get into Marketing Education. While anyone can have an opinion on what Marketing Education entails; only a real professional can really explain it.

PGP Chair Dr Nimit Gupta is an experienced professional with 4 years & 11 months in Marketing Education. PGP Chair Dr Nimit Gupta defines Marketing Education as:

Marketing education is a study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing but for everyone entering the workforce.

How PGP Chair Dr Nimit Gupta got into Marketing Education?

After completing my education, in 2003, I worked as Course coordinator & lecturer at Maharaja Agrasen Institute of Management Studies for 4 years 11 months. Then I pursued my Doctor of Philosophy from Shobhit University and along with that I was working as Program Director & Assistant Professor at Jaipuria Institute of Management, Noida. For the last 5 years I am working as PGP Chair at Fortune Institute of International Business.

PGP Chair Dr Nimit Gupta's Talk on Marketing Education

The Journey of Marketing Education What Is Marketing Education Marketing Education Marketing Education is the field dedicated to teaching and developing knowledge, skills, and competencies related to marketing principles, strategies, and practices. It prepares individuals for careers in marketing by combining theoretical instruction with practical experiences, fostering critical thinking, creativity, and adaptability in a rapidly evolving business environment. Marketing Education plays a crucial role in shaping the future workforce by equipping students and professionals with the tools needed to succeed in the dynamic world of marketing. It matters because it bridges the gap between academic concepts and real-world application, ensuring that learners are ready to tackle current industry challenges. For professionals in Marketing Education, this field offers the opportunity to influence and inspire future marketers, stay updated with the latest trends, and foster lifelong learning. The major benefits include enhanced employability for students, continuous professional development for educators, and the cultivation of innovative thinking that drives business growth and adaptation in a competitive marketplace. A professional in Marketing Education, such as a high school marketing teacher or a college professor, might design and implement a project-based curriculum where students create and execute a marketing campaign for a local business. Through this hands-on experience, students learn to conduct market research, develop branding strategies, and analyze campaign results. The educator guides students through each phase, providing feedback and connecting classroom theory to practical outcomes. This approach not only builds essential marketing skills but also strengthens partnerships between educational institutions and the business community, demonstrating the tangible value of Marketing Education in preparing students for real-world marketing roles. Education Economics Economics is the study of how individuals, businesses, and societies allocate limited resources to satisfy unlimited wants and needs. It examines the production, distribution, and consumption of goods and services. In Marketing Education, economics provides essential insights into market behavior, consumer decision-making, and the broader forces influencing business environments. A solid understanding of economics is crucial for anyone preparing for or working in Marketing Education because it lays the groundwork for comprehending how markets function and how consumers make purchasing decisions. Economics equips professionals with the analytical tools to interpret market trends, forecast demand, and evaluate the impact of pricing strategies. This knowledge is invaluable when developing marketing plans, as it enables educators and practitioners to anticipate shifts in consumer behavior and adapt strategies accordingly. Over the long term, mastery of economics enhances critical thinking, supports data-driven decision-making, and fosters a deeper appreciation of the interconnectedness between marketing activities and broader economic forces, ultimately contributing to more effective and sustainable marketing practices. Consider a marketing educator tasked with designing a curriculum for high school students. By applying their understanding of economics, the educator can integrate lessons on supply and demand, market equilibrium, and consumer choice into real-world marketing scenarios. For instance, when teaching about product launches, the educator might explain how changes in consumer income or competitor pricing can affect demand for a new product. This approach not only makes the material more relevant and engaging for students but also prepares them to think critically about the economic factors that influence marketing decisions. In daily operations, this theoretical grounding allows the educator to create more impactful lessons that bridge the gap between economic principles and practical marketing applications. Business Studies Business Studies is an interdisciplinary field that explores the principles, practices, and dynamics of organizations, including management, finance, marketing, and operations. It equips learners with analytical, strategic, and practical skills essential for navigating the complexities of modern commerce, making it a cornerstone for anyone pursuing Marketing Education. Understanding Business Studies is vital for anyone in Marketing Education because it provides the essential framework for comprehending how organizations function and compete. This subject introduces key concepts such as market analysis, consumer behavior, financial planning, and organizational strategy, all of which are crucial for effective marketing. By mastering these fundamentals, professionals are better equipped to design campaigns, allocate resources, and measure outcomes with a holistic perspective. Over the long term, this knowledge fosters adaptability, critical thinking, and leadership, enabling individuals to respond to market changes, drive innovation, and advance their careers in a rapidly evolving business environment. Consider a marketing educator tasked with developing a new curriculum for high school students. Drawing on their background in Business Studies, they analyze current market trends, assess the needs of local employers, and integrate financial literacy and management principles into lesson plans. During classroom discussions, they use real-world business scenarios to illustrate how marketing decisions impact overall organizational success. When collaborating with local businesses for internships, their understanding of business operations ensures mutually beneficial partnerships. This practical application of Business Studies not only enriches the learning experience for students but also strengthens the educator’s ability to bridge theory and practice in a meaningful way. Management Management is the process of planning, organizing, leading, and controlling resources—such as people, finances, and information—to achieve organizational goals efficiently and effectively. In Marketing Education, management serves as a cornerstone, integrating strategic thinking and operational skills essential for both academic understanding and professional success in dynamic business environments. Understanding management is crucial for anyone pursuing a career in Marketing Education because it provides the framework for making informed decisions, leading teams, and driving organizational success. Mastery of management principles enables professionals to coordinate marketing campaigns, allocate resources wisely, and adapt to changing market conditions. This foundational knowledge not only enhances leadership capabilities but also fosters critical thinking and problem-solving skills. Over the long term, a solid grasp of management concepts opens doors to higher-level positions, such as marketing manager or director, and supports continuous professional growth. By integrating management theory with marketing practice, individuals are better equipped to navigate complex challenges and contribute meaningfully to their organizations. Consider a marketing educator who is responsible for coordinating a student-led promotional campaign for a local business. Drawing on their management knowledge, the educator begins by setting clear objectives and organizing students into teams based on their strengths. They lead regular meetings to monitor progress, provide feedback, and resolve conflicts as they arise. By controlling the project timeline and budget, the educator ensures that resources are used efficiently and that the campaign stays on track. This practical application of management principles not only results in a successful campaign but also models effective leadership and organizational skills for students, demonstrating the real-world value of management in marketing education. Skills Observation Observation is the deliberate and attentive process of perceiving, analyzing, and interpreting behaviors, trends, and environments to gather meaningful insights. In Marketing Education, observation enables professionals to understand student needs, market shifts, and emerging educational technologies, making it an indispensable skill for designing effective curricula and impactful learning experiences. Observation sharpens a marketing educator’s ability to detect subtle changes in student engagement, industry trends, and competitive strategies. This heightened awareness leads to more relevant course content, innovative teaching methods, and timely curriculum updates. Employers and clients value professionals who can anticipate needs and adapt quickly, as this drives better educational outcomes and organizational success. Cultivating observation skills involves practicing active listening, regularly reflecting on classroom interactions, and staying informed about industry developments. Over time, consistently applying these habits transforms observation from a passive act into a proactive tool for continuous improvement and professional growth. Imagine a marketing educator noticing a decline in student participation during digital marketing modules. By closely observing classroom dynamics and student feedback, the educator identifies that the current examples are outdated and not resonating with learners. Drawing on these observations, the educator updates the curriculum with recent case studies and interactive projects. As a result, student engagement and performance improve significantly. This scenario demonstrates how keen observation allows a professional to diagnose issues early, implement targeted solutions, and ultimately enhance the learning experience, reinforcing the critical role observation plays in achieving success in Marketing Education. Story telling Story telling is the art of crafting and conveying narratives that engage, inform, and inspire audiences by connecting facts, emotions, and ideas in a meaningful sequence. In Marketing Education, story telling transforms abstract concepts into relatable experiences, making learning memorable and persuasive, while fostering deeper understanding and emotional engagement. Mastering story telling directly enhances a marketing educator’s ability to capture attention, clarify complex topics, and motivate learners or stakeholders. Clients and employers highly value this skill because it drives engagement, retention, and action—key outcomes in both educational and marketing contexts. Story telling bridges the gap between theory and practice, making lessons more impactful and campaigns more compelling. To cultivate this skill, professionals should practice active listening, study effective communicators, and consistently seek feedback on their narrative techniques. Over time, refining story structure, tone, and delivery ensures that messages resonate with diverse audiences, ultimately leading to greater influence and success in the field. Imagine a marketing educator tasked with teaching a group of adult learners about digital branding strategies. Initial attempts using slides and statistics fail to spark interest or understanding. Recognizing this, the educator shifts to story telling, sharing a real-life case of a small business that transformed its fortunes through a clever digital rebranding campaign. By weaving in challenges, turning points, and tangible results, the educator not only captures the learners’ attention but also illustrates the practical application of theoretical concepts. This narrative approach leads to lively discussion, deeper comprehension, and students who feel empowered to apply similar strategies in their own work, demonstrating the transformative power of story telling in marketing education. Listening Listening is the active process of receiving, interpreting, and understanding spoken or unspoken messages from others, requiring attention, empathy, and reflection. For professionals in Marketing Education, listening is fundamental because it enables them to grasp client needs, student perspectives, and industry trends, forming the basis for effective communication and strategy development. Listening directly enhances performance in Marketing Education by ensuring that professionals accurately understand the needs and expectations of their audience, whether they are students, clients, or colleagues. Employers and clients highly value this skill because it leads to more tailored solutions, stronger relationships, and fewer misunderstandings. By genuinely listening, professionals can identify gaps in knowledge, adapt their teaching or marketing strategies, and foster trust. Cultivating listening skills involves practicing mindfulness, seeking feedback, and engaging in active conversations where the focus is on understanding rather than responding. Over time, consistent effort in these areas leads to improved communication, better decision-making, and greater overall effectiveness in the field. Imagine a Marketing Education specialist tasked with designing a training program for a corporate client whose employees are struggling with digital marketing concepts. During initial meetings, the specialist listens attentively to both management and employees, picking up on subtle cues about their frustrations and learning preferences. By asking clarifying questions and reflecting on what is shared, the specialist uncovers that the real issue is not the complexity of the material, but a lack of confidence stemming from previous negative experiences with technology. Armed with this insight, the specialist tailors the program to address these concerns, resulting in higher engagement and improved outcomes. This scenario demonstrates how effective listening can reveal underlying issues and lead to more successful solutions. Leadership Leadership is the ability to inspire, guide, and influence individuals or groups toward achieving shared goals by fostering collaboration, innovation, and accountability. In the context of Marketing Education, leadership empowers professionals to drive change, motivate teams, and implement effective strategies that enhance learning outcomes and organizational growth. Leadership is a cornerstone for success in Marketing Education because it enables professionals to navigate complex challenges, manage diverse teams, and adapt to evolving industry trends. Employers and clients highly value individuals who demonstrate leadership, as they can be trusted to take initiative, make informed decisions, and mentor others. Effective leaders in Marketing Education are able to communicate a clear vision, encourage creative problem-solving, and build strong relationships with stakeholders. Cultivating leadership involves continuous self-reflection, seeking feedback, and embracing opportunities for professional development. Over time, engaging in collaborative projects, taking on increased responsibilities, and learning from experienced mentors can help professionals refine their leadership abilities and make a lasting impact in their field. Imagine a Marketing Education specialist tasked with launching a new digital marketing curriculum across multiple campuses. Midway through the rollout, the team encounters resistance from faculty members concerned about the shift in teaching methods. Drawing on strong leadership skills, the specialist organizes open forums to listen to concerns, provides tailored training sessions, and clearly communicates the long-term benefits of the new curriculum. By fostering an inclusive environment and addressing challenges head-on, the specialist not only alleviates resistance but also inspires faculty to become advocates for the change. This leadership-driven approach ensures a smooth transition, enhances team morale, and ultimately leads to the successful adoption of the new program. Positives Always stay Young "Always stay Young" means maintaining a mindset of curiosity, adaptability, and enthusiasm, regardless of age or experience. In marketing education, this approach fosters continuous learning, openness to new ideas, and a willingness to embrace change. It encourages professionals to remain energetic, innovative, and connected to emerging trends and youthful perspectives. Embracing the "Always stay Young" philosophy in marketing education brings a refreshing dynamism to the profession. It keeps educators and professionals engaged with the latest industry developments, digital tools, and evolving student interests. This mindset not only prevents stagnation but also fuels creativity and resilience, making daily work more stimulating and enjoyable. By continually adapting and learning, marketing educators find themselves better equipped to inspire students, address diverse challenges, and seize new opportunities. The sense of perpetual growth and relevance enhances job satisfaction, as professionals witness their own development alongside their students. Ultimately, this youthful approach cultivates a vibrant, forward-thinking environment where both educators and learners thrive. Imagine a marketing educator who regularly updates their teaching methods to incorporate the latest social media platforms and digital marketing trends. Instead of relying solely on traditional textbooks, they encourage students to analyze real-time campaigns and experiment with new technologies. This educator attends webinars, collaborates with industry professionals, and remains curious about emerging tools. As a result, their classroom becomes a hub of excitement and innovation, where students feel empowered to explore and create. The educator’s willingness to stay young not only keeps their lessons relevant and engaging but also inspires students to adopt a similar mindset. This ongoing cycle of learning and enthusiasm makes every day in marketing education both fulfilling and invigorating. Continuous knowledge Continuous knowledge refers to the ongoing process of learning, adapting, and updating one’s expertise in response to new information, trends, and technologies. In Marketing Education, this means staying current with evolving strategies, digital tools, and consumer behaviors, which ensures that professionals remain relevant, effective, and innovative in their teaching and practice. The dynamic nature of marketing means that theories, platforms, and best practices are constantly evolving. For educators, the pursuit of continuous knowledge is not just a necessity but a source of inspiration and professional growth. This ongoing learning process keeps the work engaging and intellectually stimulating, as there is always something new to discover or master. It fosters a culture of curiosity and adaptability, which translates into higher job satisfaction and a sense of accomplishment. Marketing educators who embrace continuous knowledge are better equipped to prepare their students for real-world challenges, making their role more impactful and meaningful. Each day brings fresh opportunities to learn, share insights, and innovate, ensuring that the profession never feels stagnant or repetitive. Imagine a marketing educator who regularly attends industry webinars, explores the latest digital marketing tools, and collaborates with professionals from diverse backgrounds. One day, she learns about a groundbreaking social media algorithm update and immediately integrates this knowledge into her curriculum. Her students benefit from real-time insights, gaining a competitive edge in their projects and future careers. The educator feels a deep sense of fulfillment, knowing she is providing relevant, up-to-date education that truly prepares her students for the fast-paced marketing world. This daily engagement with new knowledge not only enriches her teaching but also keeps her passion for the field alive, making her career both rewarding and impactful. Shaping the Future Shaping the Future means actively influencing and guiding the next generation’s knowledge, skills, and values to prepare them for success in an ever-evolving world. In Marketing Education, this involves empowering students with the tools and mindset needed to thrive in dynamic business environments, fostering innovation, adaptability, and ethical leadership. The ability to shape the future is a profound motivator for professionals in Marketing Education. Knowing that your work directly impacts students’ lives and the broader business landscape brings a deep sense of purpose and fulfillment. Every lesson, project, and mentorship moment becomes an opportunity to inspire creativity, critical thinking, and resilience. This ongoing influence not only enhances job satisfaction but also fuels personal and professional growth, as educators witness their students transform into confident, capable marketers. The daily experience of nurturing talent and watching ideas take root reinforces the value of the profession, making each day meaningful and rewarding. Imagine a Marketing Education professional guiding a group of students through a real-world campaign project. As the students brainstorm, research, and present their strategies, the educator witnesses their growth in confidence, collaboration, and strategic thinking. One student, initially unsure of their abilities, emerges as a team leader, inspiring peers and delivering innovative solutions. The educator’s guidance and encouragement have clearly shaped the student’s trajectory, equipping them with skills and self-belief that will serve them far beyond the classroom. This transformative moment exemplifies the lasting impact of shaping the future, leaving the educator with a profound sense of accomplishment and hope for the next generation. Challenges Staying Up-to-date Staying up-to-date in Marketing Education means continuously tracking and integrating the latest trends, technologies, and best practices into teaching and curriculum. This is demanding because the marketing landscape evolves rapidly, requiring educators to adapt quickly, filter vast information, and ensure their knowledge remains relevant and valuable for students. The challenge of staying current significantly impacts daily work for marketing educators, as outdated content can quickly diminish the value of their instruction and credibility. This ongoing pressure requires resilience, adaptability, and a proactive mindset. Professionals must dedicate time to research, attend industry events, and engage with thought leaders, often outside regular working hours. Successful educators manage this constraint by cultivating strong professional networks, subscribing to authoritative sources, and fostering a habit of lifelong learning. They also prioritize critical thinking, enabling them to discern which trends are fleeting and which have lasting impact. By integrating new knowledge incrementally and encouraging collaborative learning environments, they maintain both their expertise and the relevance of their teaching. Consider a marketing educator at a university who notices the growing influence of artificial intelligence in digital marketing. Recognizing the importance of this trend, she enrolls in online courses, participates in webinars, and connects with industry professionals to deepen her understanding. She then updates her curriculum to include real-world case studies on AI-driven campaigns and invites guest speakers from leading tech companies. By actively seeking out new knowledge and integrating it into her teaching, she not only stays ahead of industry changes but also inspires her students to embrace continuous learning. This approach ensures her courses remain engaging, relevant, and aligned with current industry standards. Engaging Students Engaging students in Marketing Education means capturing and maintaining their interest, participation, and motivation throughout the learning process. This is demanding because marketing concepts can seem abstract or disconnected from students’ experiences, and the rapidly changing digital landscape requires constant adaptation to new tools, trends, and platforms to keep lessons relevant. The challenge of engaging students in Marketing Education can lead to disengagement, reduced participation, and lower retention of key concepts, making daily teaching more complex and unpredictable. Professionals must demonstrate resilience by continually adapting their teaching methods, experimenting with new technologies, and personalizing content to students’ interests. This ongoing effort requires patience and creativity, as what works for one group may not resonate with another. Successful educators manage this constraint by fostering interactive learning environments, integrating real-world examples, and encouraging collaboration. They remain open to feedback, adjust their approaches based on student responses, and invest time in professional development to stay current with marketing trends and educational best practices. Consider a marketing educator who notices that traditional lectures are failing to spark enthusiasm among students. To address this, she redesigns her curriculum to include live case studies from current marketing campaigns, inviting students to analyze strategies and propose improvements. She leverages social media platforms familiar to her students, encouraging them to create and share their own marketing content as part of class projects. By connecting theoretical concepts to real-world applications and giving students ownership of their learning, she transforms passive listeners into active participants. Over time, student engagement rises, reflected in higher attendance, more dynamic discussions, and improved assessment outcomes, demonstrating the effectiveness of adaptive, student-centered teaching strategies in overcoming engagement challenges. Maintaining Balance Maintaining balance in Marketing Education refers to the ongoing effort to juggle diverse responsibilities such as curriculum development, student engagement, industry collaboration, and personal growth. This challenge is demanding because it requires constant adaptation to evolving marketing trends, educational standards, and the unique needs of students, all within limited time and resources. The struggle to maintain balance in Marketing Education can lead to stress, burnout, and diminished effectiveness, as professionals are often pulled in multiple directions simultaneously. Daily work becomes a complex blend of lesson planning, staying current with industry changes, and responding to student needs, which can feel overwhelming. This environment demands resilience, adaptability, and strong time management skills. Successful professionals often set clear priorities, establish boundaries, and seek support from colleagues or professional networks. They also embrace continuous learning and self-care practices, allowing them to remain effective educators while keeping pace with the dynamic marketing landscape. By proactively managing their workload and expectations, they are able to sustain both their passion for teaching and their professional performance. Consider a marketing educator at a university who is responsible for teaching multiple courses, advising student organizations, and collaborating with local businesses for experiential learning projects. During a particularly busy semester, she notices her workload increasing as new marketing trends emerge and students require more guidance. To maintain balance, she schedules dedicated time for course preparation, leverages digital tools to streamline administrative tasks, and sets aside regular office hours for student support. She also communicates openly with her department about her workload, ensuring expectations are realistic. By prioritizing tasks and seeking collaboration, she not only meets her professional obligations but also preserves her enthusiasm for teaching and her personal well-being. A Day Of Marketing Education The hum of anticipation fills the air before the first bell rings, as a Marketing Education professional steps into a world where creativity meets strategy and every day brings a new challenge. The pace is brisk, driven by the need to balance lesson planning, student engagement, industry trends, and real-world application. The environment is a dynamic blend of classroom energy, digital collaboration, and community partnerships, where no two days are ever quite the same. Here, the workday is a carefully orchestrated dance between teaching, mentoring, and staying ahead in a fast-evolving field, all while inspiring the next generation of marketing leaders. As the sun rises, the day begins with a quiet moment of preparation. The Marketing Education professional reviews lesson plans, checks emails for updates from industry partners, and sets up engaging materials for the day’s classes. This early hour is dedicated to fine-tuning presentations, printing handouts, and ensuring that technology is ready for interactive activities. It’s a time for reflection and strategic thinking, laying the groundwork for a day filled with both instruction and innovation. Mid-morning marks the heart of the day, when classrooms buzz with activity and ideas. The Marketing Education practitioner leads students through hands-on projects, lively discussions, and real-world case studies. Whether facilitating a mock product launch, analyzing current marketing campaigns, or guiding students through digital marketing simulations, this is the most intense and rewarding part of the day. The focus is on fostering critical thinking, creativity, and collaboration, ensuring students gain practical skills that bridge the gap between theory and practice. The afternoon shifts toward teamwork and execution. Meetings with colleagues, local business partners, or advisory boards take center stage, as the professional coordinates internships, guest speakers, or community projects. There’s a flurry of activity as students work in groups on marketing plans or prepare for upcoming competitions. The practitioner provides feedback, answers questions, and helps troubleshoot challenges, all while nurturing relationships that enrich the program and expand opportunities for students. As the day winds down, the focus turns to reflection and preparation for tomorrow. The Marketing Education professional reviews student progress, grades assignments, and updates digital platforms with new resources. There’s time to research emerging marketing trends, brainstorm fresh lesson ideas, and document successes or areas for improvement. Before leaving, the practitioner organizes materials and sets priorities for the next day, ensuring that each new morning begins with purpose and momentum.

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How to get into

Marketing Education?

If you are want to get into Marketing Education, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Marketing Education is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Marketing Education, what education and skills you need to succeed in Marketing Education, and what positives and challenges you will face in Marketing Education.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

PGP Chair Dr Nimit Gupta's LifePage:

[LifePage]
https://www.lifepage.in/page/drnimitgupta

LifePage Career Talk on Marketing Education

[Career]
https://www.lifepage.in/careers/marketing-education

[Full Talk]
https://lifepage.app.link/20190802-0001

[Trailer]
https://www.youtube.com/watch?v=I4msheboSYQ

(Dr Nimit Gupta, Marketing, Fortune Institute of International Business, AP, Education, Teaching Marketing, Market Research, Teaching Students)

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[ 6 years & 6 months Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

"After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017."

Network Marketing

Avinder Pal Singh
Bronze Director | Vestige

[ 13 years & 7 months Experience ]

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After doing my schooling from Govt Boys Senior Secondary School Yamuna Vihar, Delhi, I did my BE in Mechanical Engineering from Delhi College of Engineering. In 2005, I joined Vestige for Network Marketing and today I'm the bronze director. In 2008, I started working for Northern Indian Railway as a Senior Section Engineer."

Marketing

Sonal Malhotra
Marketing Head | Dehradun Golf Academy

[ 10 years & 4 months Experience ]

Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

"After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."

Network Marketing

Harrieth Quiamco
Marketer | Usana Health Science Inc

[ 5 years & 9 months Experience ]

Network marketing is a marketing strategy for the sale of products or services where the revenue of the Multi-level Marketing company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

"I am a graduate in Management Accounting from Ateneo de Davao University. I have worked in a car company named Car Asia for one year. I also worked in import-export industry in Manila, Philippines. I am doing business with Usana Health Sciences since four years. I am one of the youngest Gold Directors in Usana in the Philippines."

Market Research

Shubhendra Anand
Team Lead | Wise Guy Consulting

[ 4 years & 3 months Experience ]

Market Research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

"I have done BBA in Oil and Gas Management and MBA in International Business from UPES, Dehradun. I worked at Grand View Research as Research Analyst for 2 years. I am Team Lead at Wise Guy Consulting."

Retail Management

Mohammed Reza
Area Sales Manager | Rivoli Group, Dubai, UAE

[ 11 years & 6 months Experience ]

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

"I did my schooling from Dubai, UAE and then did my A Levels from London, thereafter did my BBA from Brunel University, London. I worked with various brands like Next, H and M in London, then with Rivoli Group in UAE in Sales and Retail Management."

Sales and Marketing

Salman
Senior Pre-sales Executive | Tescra Software Pvt Ltd

[ 4 years & 5 months Experience ]

Sales and Marketing is vital for successful business growth. Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. Marketing includes the process or technique of promoting, selling, and distributing a product or service. Marketing is not advertising but it is finding out what people want, why they want it and how much they'll spend.

"After doing my schooling from Sri Lakshmi High School and Intermediate from Narayana Junior College, Kurnool, Andhra Pradesh, I did my B Tech from Rajeev Gandhi Memorial College of Engineering and Technology, JNTU-ATP, Andhra Pradesh. Thereafter, I worked as a Field Application Engineer & Senior Presales Executive for companies named Cranes Software International Limited, Tescra Software Pvt. Ltd, Bangalore and Starcom Information Technology Limited, Delhi to sell and promote Mechanical and Civil Engineering tools to various education sectors."

Marketing Management

Ankita Varun Wason
Founder | Tiara Creations

[ 0 years & 9 months Experience ]

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

"I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods."

Marketing

Himanshu Chauhan
Assistant Manager | Export Credit Guarantee Corporation of India Ltd.

[ 6 years Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

"I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."

Sales Management

Om Prakash
Manager | Silver Line Automobiles

[ 8 years Experience ]

A person responsible for controlling or administering an organization or group of staff.

"After completing my Schooling from Drona International I did my Graduation in BPE from Delhi and BA from DAV. I also did a Diploma in Sports from Open University. I have been working as a Manager at Silver Line Automobiles since 2009."

Sales Management

Aniruddha Karnekar
Sales Manager | TATA Steel

[ 3 years Experience ]

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

"I pursued my MBA degree in International Management from MDI Gurgaon.Later, I joined TATA Steel as Sales Manager in 2015."

Advertising & Marketing

Sunil Thapliyal
Founder | Benchmark AV Media

[ 35 years & 6 months Experience ]

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services.

"After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media."

Account Management

Shruti Mittal
Account Manager | Dell Technologies

[ 3 years & 3 months Experience ]

Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients? business and grow those opportunities. They accomplish these objectives by learning what their clients? goals are and helping their clients achieve them. Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager and I worked there for almost 2 years."

Business Development

Amit Paul
Founder | EnergyExpedia

[ 2 years & 5 months Experience ]

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.

"After completing BE in Electrical Engineering from Delhi College of Engineering and MBA in Power Management from National Power Training Institute, Ministry of Power, I started working as an Engineer Trainee and then joined Central Electricity Regulatory Commission as a Research Officer. I worked there for 3 years and then joined National Power Trading Ltd as an Assistant Manager. I have also worked with Independent Power Producer Association and Sunsource Ltd. I have 8 years of experience in Power Management. In 2018, I started my own company EnergyExpedia which is an energy consultant firm."

Market Research

Manjula Garg
Research Manager | Kantar

[ 2 years Experience ]

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

"I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."

Print Marketing

Ritika Chandola
Co-founder & Head | The Doon Mozaic

[ 3 years Experience ]

Print Marketing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

"I am pursuing my journalism from Doon University and working as a Marketing Head at Doon Mozaic. The Doon Mozaic is a monthly online journal publishing social stories, interviews, heritage stories, editorials, columns, short fiction, poetry, arts and illustrations with photography with half yearly print issues."

Sales

V. C. Jugran
General Manager | Various Organizations

[ 50 years & 5 months Experience ]

Sales are activities related to selling or the number of goods or services sold in a given time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.

"After completing my MA (History), I started my career in Sales with Jiyaji Suiting (Birla Group). I have worked in Sales at various capacities such as Regional Manager and General Manager to name a few. I also got the opportunity to work with some other companies such as Modi Rubber Ltd as well as J P Cements. I have 40+ years of work experience in sales."

Direct Selling

Hazel Aswani
Director | Oriflame

[ 8 years & 5 months Experience ]

Direct Selling or Network Marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network go. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After completing my schooling from Government Girls Higher Secondary School, Mandsaur, I did BA from Rajiv Gandhi College Mandsaur, MP. After completing my graduation, I got married and came to Ahmadabad, Gujrat. I always wanted to be an independent woman and came to know network marketing. I then did an online certification course in Telesales from NCVT, Kanpur. I started working as an executive and after years of hardwork, I am working as a director for well-known multinational company named Oriflame. I handle a team of more than 300 people across India and have more than 8 years of experience in direct sales."