Sales & Marketing

Meena Sharma | Sales Manager | Automobile Industry

What is Sales & Marketing?

A Career in Sales & Marketing is very interesting. Almost everyone seems to be talking about How to start a Career in Sales & Marketing, while one should first develop an understanding of What is a Career in Sales & Marketing. The most authoritative source of information on Sales & Marketing is someone with real experience in it.

Sales Manager Meena Sharma has worked in Sales & Marketing for 11 years. According to Sales Manager Meena Sharma, Sales & Marketing is:

Sales, is marketing a particular product at the right price to the right person. Marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

How Sales Manager Meena Sharma got into Sales & Marketing?

After completing my Schooling from St Thomas, Dehradun, I did my Graduation from DAV. I also did a course in Public Relations from Polytechnic. After that, I have worked in the automobile industry as a Sales Manager for 10 years. Later on, I joined Looks Unisex Salon as a Manager. In 2016, I started my own salon called Hair Indulgence Salon.

Sales Manager Meena Sharma's Talk on Sales & Marketing

The Journey of a Sales & Marketing Professional: Veena Sharma’s Insights from the Automobile Industry Veena Sharma has dedicated the last decade of her career to the world of sales and marketing, specifically within the competitive arena of the automobile industry. With experience spanning across various brands such as Skoda, Nissan, and Hyundai, she has honed her skills in navigating the complexities of selling cars while building lasting client relationships. In this article, we will explore Veena's professional journey, her educational background, the essential skills she embodies, the positives and challenges of her career, and what a typical day looks like in her role. What Is Sales & Marketing? Sales and marketing is a dynamic field centered around promoting and selling products or services to consumers. Professionals like Veena play a crucial role in understanding customer needs and developing strategies to meet those demands. In the automobile industry, this involves not only selling vehicles but also establishing a comprehensive understanding of the products, the market landscape, customer preferences, and developing strong client relations. Effective sales and marketing lead to increased business success, and it is a career that thrives on both interpersonal skills and industry knowledge. Education Product Detail & History One of the corners of your foundation in sales and marketing is an in-depth knowledge of the product you’re selling. Veena emphasizes the necessity of having comprehensive information about automotive products, from their features to their market history. This knowledge allows her to answer every customer inquiry confidently, ensuring that potential buyers feel well-informed and supported throughout their decision-making process. Personal Grooming Personal presentation is paramount in the automobile industry, as sales professionals must project confidence and competence. Veena notes that personal grooming is not merely superficial; it reflects professionalism and can influence a client’s perception. A well-groomed appearance, coupled with the right tools like tablets or phones to showcase product features, enhances credibility and fosters trust with clients. Sales & Marketing An educational grounding in sales and marketing is vital for anyone entering this field. Veena highlights that understanding marketing principles, combined with knowledge about competing products, shapes how effectively a sales professional can position their offering. This knowledge enables them to articulate the benefits of their product, differentiating it in a crowded market. Finance Financial acumen is another critical component of success in sales and marketing. Veena discusses understanding the financing options available for clients, which can be a deciding factor in a purchase. Being equipped with this knowledge allows sales professionals to guide clients seamlessly through the financing process, thereby improving customer satisfaction and increasing sales closure rates. Insurance & Registration Moreover, a thorough comprehension of the insurance and registration processes cannot be overlooked. Veena stresses that being knowledgeable in these areas allows sales professionals to assist clients in understanding potential costs and legal requirements associated with vehicle ownership, ensuring a smooth transition from considered buyer to satisfied owner. Skills Documentation An essential skill set for sales professionals like Veena is documentation. Managing paperwork accurately and efficiently is crucial, especially for financing arrangements. This ensures that sales transactions proceed without delay, enhancing both the customer experience and the sales process. Communication & Convincing Veena's role heavily relies on effective communication skills. She believes that the ability to convey information clearly and persuasively is pivotal in convincingly presenting products to clients. A well-articulated pitch not only helps in making sales but also builds long-standing relationships. Driving Skills Having practical driving skills is a notable advantage in the automobile industry. Veena points out that being able to drive the vehicles being sold not only provides firsthand experience but also enables her to articulate the driving experience to clients. This skill fosters a deeper connection to the product and strengthens her ability to sell it effectively. Patience Patience is an often under-appreciated trait in sales. In her experience, Veena has encountered clients who require more time to make purchasing decisions. Showing patience and understanding helps nurture relationships and can lead to eventual sales, even when initial attempts may fall flat. Public Relations Public relations skills are crucial for maintaining client satisfaction and managing ongoing relationships. Veena highlights that great PR means keeping in touch with clients even after sales are made, ensuring they feel valued and satisfied long after they drive off the lot. Follow Up Finally, the follow-up process is paramount in sales. Veena notes that prompt, sincere follow-ups after an initial sale can encourage repeat business and referrals. This proactive approach shows clients that they are appreciated and that their ongoing satisfaction is important. Positives Networking One of the most rewarding aspects of Veena's career is the networking opportunities it provides. Building a broad client base has resulted in not just sales opportunities, but also personal friendships that enrich her professional life. Perks Sales roles often come with enticing perks, a fact Veena points out. Achieving sales targets can lead to bonuses and other incentives, rewarding the hard work that goes into each sale. This motivates her to maintain high performance, further enhancing her career satisfaction. Growth Opportunities The automobile sales sector offers significant growth potential. Veena has experienced a myriad of opportunities for advancement, whether within her current organization or through offers from other companies seeking her expertise, demonstrating the ever-evolving nature of the industry. Challenges Competition A significant challenge in the sales and marketing field is the competition. Veena acknowledges that with numerous brands vying for clients' attention, it can be difficult to convince customers to choose her product over others. Understanding market dynamics helps her to strategize effectively. Target Oriented The pressure of being target-oriented can be both stimulating and stressful. Veena explains that having targets motivates her, but it also necessitates a constant effort to meet sales goals, requiring careful planning and execution. Client Satisfaction Ensuring client satisfaction is not just an industry standard; it is essential for repeat business. Veena faces the challenge of maintaining high satisfaction levels amidst many demands, which is critical for success in the sales field. No Fixed Working Hours Lastly, the unpredictable nature of working hours in sales presents another challenge. Veena admits that her day can extend well beyond standard working hours based on client needs, which can affect work-life balance. A Day Of Sales & Marketing Veena's typical day begins early, often arriving at the office by 9:30 AM. It is a whirlwind of activities ranging from database management to client visits and test drives. Her schedule is filled with engaging potential clients, solving queries, and navigating the nuances of sales, including taking bookings and managing ongoing customer service needs. This relentless pace is a hallmark of a successful career in sales and marketing. Each day provides her the opportunity to connect with clients and work towards meeting her sales targets, though it often means losing track of time as she prioritizes client satisfaction. In conclusion, the career of a sales and marketing professional in the automobile industry, as exemplified by Veena Sharma, is both demanding and rewarding. It requires a careful blend of product knowledge, interpersonal skills, and resilience against challenges. The impact of skilled sales professionals transcends mere transactions, establishing lasting connections with clients that enhance their overall experience and contribute to the vitality of the business.

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How to get into

Sales & Marketing?

If you are want to get into Sales & Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Sales & Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Sales & Marketing, what education and skills you need to succeed in Sales & Marketing, and what positives and challenges you will face in Sales & Marketing.

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LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Sales Manager Meena Sharma's LifePage:

[LifePage]
https://www.lifepage.in/page/meenasharma

LifePage Career Talk on Sales & Marketing

[Career]
https://www.lifepage.in/careers/sales-and-marketing-2

[Full Talk]
https://lifepage.app.link/20171212-0005

[Trailer]
https://www.youtube.com/watch?v=YOY5RbZbWsg

(Sales & Marketing, Meena Sharma, Automobile Industry, Sales Manager, Services, Salesperson, Sales Management, Maintenance, Product Marketing)

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