Print Marketing

Ritika Chandola | Co-founder & Head | The Doon Mozaic

What is Print Marketing?

Print Marketing is a great Career option. Almost everyone seems to be talking about How to start a Career in Print Marketing, while one should first develop an understanding of What is a Career in Print Marketing. While anyone can have an opinion on what Print Marketing entails; only a real professional can really explain it.

Co-founder & Head Ritika Chandola has worked in Print Marketing for 3 years. Co-founder & Head Ritika Chandola defines Print Marketing as:

Print Marketing is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects.

How Co-founder & Head Ritika Chandola got into Print Marketing?

I am pursuing my journalism from Doon University and working as a Marketing Head at Doon Mozaic. The Doon Mozaic is a monthly online journal publishing social stories, interviews, heritage stories, editorials, columns, short fiction, poetry, arts and illustrations with photography with half yearly print issues.

Co-founder & Head Ritika Chandola's Talk on Print Marketing

The World of Print Marketing: Insights from Hrithika Chandola Print marketing, a dynamic field that embraces creativity and strategic thinking, serves to connect businesses with their audience through tangible media. As digital media continues to rise, the role of print remains critical for organizations aiming to establish a strong presence in their communities. Through the experiences of Hrithika Chandola, co-founder and marketing head of the magazine Doon Mosaic, we gain invaluable insights into what it takes to thrive in print marketing. What Is Print Marketing? Print marketing involves promoting content through traditional hard-copy mediums such as magazines, newspapers, and brochures. Unlike digital campaigns that can rapidly circulate through online channels, print marketing offers a tactile experience, creating a lasting impression on its readers. For Hrithika, her work with Doon Mosaic allowed her to dive deep into understanding not only the aesthetics of print but also its impact on consumer behavior by surveying what content resonates with their audience. This foundational understanding is vital for effectively crafting marketing strategies that communicate brand values and engage consumers meaningfully. Education in Print Marketing Subject Knowledge In order to succeed in print marketing, possessing comprehensive subject knowledge is essential. This involves understanding the specific themes and topics that attract potential readers. Hrithika emphasizes that familiarity with the printing industry aids marketers in delivering relevant content that captivates their audience. For instance, staying informed about current trends allows her team to integrate timely topics in their magazine that pique readers' interest and ensure they remain competitive. Competitors An awareness of competition serves as a launching pad for innovation within print marketing. Hrithika notes that understanding competitors’ strategies inspires a creative edge and a continual drive for improvement. By studying competitors, she and her team at Doon Mosaic gather insights that help refine their approach to content and advertising. This competitive spirit is crucial for staying relevant in a rapidly changing marketplace. Consumer Behavior Understanding consumer behavior is another critical pillar in print marketing. According to Hrithika, insights into what different demographics prefer to read not only shapes content creation but also aligns marketing strategies with audience needs. By observing how different communities react to various themes, she tailors her magazine's offerings to enhance reader engagement and satisfaction. Market Research Conducting thorough market research is foundational for identifying what content resonates with the audience and assessing competitors’ offerings. Hrithika believes effective marketing strategies stem from comprehensive insights gained through research, as it informs decisions on printing content, design choices, and audience targeting. By rigorously analyzing market trends, her team ensures that each issue of the magazine remains relevant and impactful. Current Affairs Awareness of current affairs plays a pivotal role in print marketing to ensure the content stays relevant to readers' lives. Hrithika emphasizes that she must be informed about societal changes and events to craft content that speaks to the audience's interests and concerns. Such timeliness not only boosts the magazine’s credibility but establishes it as a trustworthy source of information. Local Fairs & Events Engaging with local fairs and events offers significant marketing opportunities for print professionals. Hrithika highlights the importance of connecting with event managers to feature their magazine prominently at these gatherings, thereby reaching potential subscribers and creating visibility for their work. Such grassroots marketing fosters community relationships and strengthens the magazine's presence in the region. Skills Required in Print Marketing Reading & Writing Skills The ability to read and write effectively is absolutely crucial in print marketing. For Hrithika, it’s about more than just communicating ideas; it’s also about staying informed and articulating marketing visions cohesively. In her role, clear written communication enhances teamwork and ensures everyone is aligned with the magazine's goals. Communication Skills Strong communication skills form the backbone of successful print marketing endeavors. As Hrithika states, being able to convey concepts effectively fosters collaboration within her team. Whether leading discussions or pitching ideas, effective communication is necessary for ensuring clarity and engagement among all stakeholders. Listening Skills Listening is just as vital as speaking in the marketing realm. Hrithika notes that actively listening to team members fosters an environment of mutual respect and open dialogue, essential traits in creative spaces. This skill allows her to extract valuable feedback and insights, ultimately enriching the overall quality of the magazine. Observation Observation is an often-overlooked skill but is essential for identifying trends and understanding audience needs. Hrithika appreciates that astute observation of both her team and the market allows for continuous adaptation of strategies that resonate with readers. Whether monitoring team dynamics or consumer behaviors, keen observation paves the way for smarter marketing decisions. Convincing Skills Convincing skills are integral to successful marketing efforts. Hrithika explains that the ability to persuade not only boosts the chance of attracting advertisers but also enhances the magazine's appeal to potential readers. Effective delivery of ideas can significantly influence audience engagement and stakeholder buy-in. Interpersonal Skills Fostering strong interpersonal relationships is crucial in the print marketing landscape. Hrithika underscores the importance of building rapport with colleagues and industry peers, noting that strong connections facilitate smoother collaborations and open doors to marketing opportunities. This sense of community aids in cultivating a positive work environment. Decision Making Skills Decision-making can be complex yet is a necessary skill for any marketing leader. Hrithika acknowledges that making informed choices is imperative for navigating the challenges of the print media sphere. A balanced approach to decision-making, factoring in real-time data and team input, fosters sound practices that lead to effective outcomes. Presence of Mind Having a presence of mind is necessary for staying abreast of developments in the fast-moving world of print marketing. Hrithika emphasizes that being reactive and adaptive is key in an industry where trends shift rapidly, ensuring that her magazine remains viable and noteworthy. Positives of Print Marketing Continuous Learning One of the most significant advantages of a career in print marketing is the constant opportunity for learning. Hrithika shares that each issue produced teaches her and her team about different aspects of the industry—whether it be technical skills, audience preferences, or evolving design strategies. Every experience, including challenges and rejections, contributes to personal and professional growth. Understanding Mindsets Working in print marketing allows professionals to gain insight into diverse consumer mindsets. Hrithika notes that this understanding is crucial for crafting content that resonates deeply with readers. By interacting with various community members, her role extends beyond marketing into social engagement, fostering connections that enrich her work. Travel & Exposure Traveling provides a unique opportunity to gain exposure to different cultures and histories, enriching the content produced for print media. Hrithika shares her experiences touring Uttarakhand to uncover local literature and historical narratives, adding depth and authenticity to her magazine's offerings. Such experiences elevate her team's creative vision and broaden their understanding of their audience's context. Networking Networking serves as a powerful tool in the print marketing field. Hrithika’s efforts to build relationships with industry peers through events and collaborations amplify her magazine's reach and influence. These connections provide support, ideas, and opportunities that foster advancement in her career and marketing initiatives. Challenges in Print Marketing Lack of Interest in People One significant challenge facing print marketing today is a general lack of interest among younger audiences. Hrithika observes that many youths prefer modern forms of entertainment and information over traditional print, making her efforts to engage them particularly challenging. This gap necessitates innovative strategies to attract and retain readership, showcasing the need for adaptability in marketing approaches. Competition Competition in print marketing is fierce, compelling professionals to consistently elevate their quality and creativity. Hrithika notes that with many publications vying for attention, sustaining a unique voice and vision is essential. This competitive landscape fosters a culture of innovation, pushing marketers to think outside the box continuously. Time Consuming The intricacies involved in managing print marketing can be quite time-consuming. Hrithika points out that meticulous attention to detail, from researching topics to ensuring quality layouts, requires a considerable investment of time and patience. Balancing these demands alongside personal commitments can be a challenge that requires a disciplined approach. Social Media Control In an era dominated by social media, print media faces an uphill battle in capturing audience attention. Hrithika acknowledges the growing trend of digital consumption, noting the shift in youth's preferences towards platforms like Instagram. This reliance on social media distracts potential readers from traditional print formats, necessitating a creative approach to integrate digital strategy with print initiatives. A Day In the Life of a Print Marketing Professional A day in Hrithika's life revolves around a blend of study, passion, and commitment to print marketing. She begins each morning with dedicated study time to expand her understanding of journalism, internalizing knowledge that will inform her work. Post-study, Hrithika transitions to her dance practice, embracing her passion as a creative outlet. Later in the evening, she dedicates herself to the operational elements of her magazine, focusing on content creation, team coordination, and strategic planning. Each day represents a harmonious balance between personal development and professional ambition, reflecting the multifaceted nature of a career in print marketing. In conclusion, a career in print marketing embodies a unique blend of creativity, strategy, and adaptability. By learning from seasoned professionals like Hrithika Chandola, aspiring marketers can appreciate the field’s complexities and the profound impact of tangible media. Through continuous learning and a commitment to understanding both consumer preferences and industry dynamics, print marketers can thrive in an evolving landscape.

Install the LifePage App to:

(for Free) Watch Co-founder & Head Ritika Chandola’s full Print Marketing Career Talk

₹ Do a Self Assessment on Print Marketing to calculate your Dream Index, which is defined as:

According to Ritika Chandola your chances of success in Print Marketing is __%

Access your personalized Dream Index Report which will have all your Dream Indices sorted in descending order.

How to get into

Print Marketing?

If you are want to get into Print Marketing, start by investing in a Career Plan.

The 14 hour process, guided by a LifePage Career Advisor, will help you introspect and check whether your interest in Print Marketing is merely an infatuation or is it truly something you wish to do for the rest of your life.

Next, your Career Advisor will help you document how you can get into Print Marketing, what education and skills you need to succeed in Print Marketing, and what positives and challenges you will face in Print Marketing.

Finally, you will get a Career Plan stating which Courses, Certifications, Trainings and other Items you need to do in the next 7 years to become world’s best in Print Marketing.

LifePage Career Plan

14 hour personalized guidance program

Your LifePage Career Advisor facilitates your guided introspection so that you systematically explore various Career options to arrive at a well thought out Career choice.

Next: your Advisor helps you figure out how you will get into your chosen Career and how will you develop the skills needed for success in your Chosen Career.

LifePage Plan will not stop at saying "to become an Architect study Architecture". It will guide you on which Certifications, Trainings and Other items you need to do along with your Architecture education to become the world's best Architect.

Links for this Talk

Co-founder & Head Ritika Chandola's LifePage:

[LifePage]
https://www.lifepage.in/page/ritikachandola

LifePage Career Talk on Print Marketing

[Career]
https://www.lifepage.in/careers/print-marketing

[Full Talk]
https://lifepage.app.link/20190820-0002

[Trailer]
https://www.youtube.com/watch?v=4ch9sRQYp-I

(Print Marketing, Ritika Chandola, The Doon Mozaic, Account Manager, Sales, Marketing, Printing, Print Media)

Similar Talks

Sales

Vansh Nathani
Founder | Educis

[ 3 years & 11 months Experience ]

Sales is selling the passion that you feels towards your product to the other person and convincing the other person in its entirety to belief as strongly as you do in the merits of your product.

"I have done Bachelor of Commerce (H) from University of Delhi. I worked at EY & Wunderman Thompson in Gurugram."

Business Development

Eesha Bagga
Outreach Executive | I Can. India

[ 1 year & 1 month Experience ]

Business Development is something which entails tasks and processes to develop and implement growth opportunities within and between organisations.

"After completing my graduation in Psychology from Delhi University, I went to London for my internship and after that I got a chance to work Raystahl, Switzerland and there I got my first opportunity to work as Business Developer. "

Marketing

Priyanka Mahna
Vendor Executive | Shaadi Wish

[ 2 years & 7 months Experience ]

Marketing are activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.

"After doing my Bachelors in Mass Communication from GGSIPU, I did my Masters in Advertising Public Relations & Brand Management and after that did my internships in various media houses like Hindustan Times and Zee News. I am working with Shaadiwish as Vendor Executive."

Multilevel Marketing

Dinesh Kandwal
Diamond | Amway

[ 21 years & 1 month Experience ]

Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits' sales; the recruits are known as a distributor's "downline". This market is growing up in India at very fast pace. The company provides the infrastructure and product details.

"I have done masters in physics and electronics. After completing my MBA, I was introduced to this business and running this successfully from 1998."

Sales Management

Eena Bagga
Sales Manager | The Park, Hyderabad

[ 3 years Experience ]

A Sales Manager is someone who is responsible for leading and guiding a team of sales people in an organization. They set sales goals & quotas, build a sales plan, analyze data, assign sales training and sales territories, mentor the members of his/her sales team and are involved in the hiring and firing process.

"I did my schooling from Welham Girls' School, Dehradun. Then went on to do my Graduation in Hotel Management from IHM Aurangabad. I have also interned with many places like Taj Palace Delhi, Park Hyatt, Goa and Park Hyatt Hyderabad. I worked with The Park Hyderabad as a Sales Manager."

Business Development

Sayan Dev Sinha
Head of Business development | Dehradun Guitar Company

[ 2 years & 9 months Experience ]

Business Development in terms of a Guitar Company is getting into relationship with artists, dealers where you sell your guitars and its also about creating an infrastructure for the company to place its foothold initially in the local area that is India for now and then all over the world.

"After finishing graduation I started my career in Advertising. Later in 2016 I started working for Dehradun Guitar Company as Business Development Head."

Sales & Marketing

Nishant Pandey
Senior Sales Manager | Ramada, Dehradun

[ 6 years & 7 months Experience ]

Sales & Marketing are two different aspects. Sales being the way, one markets a particular product, at the right price to the right person. However, marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"I did my schooling from Marshall School, Dehradun. I thereafter, graduated attaining a B Sc degree in Animation from Graphics Era University in Dehradun. I then also attained an MBA Degree in Marketing from ICFAI University. I thereafter, worked for several organisations such as The Shivalik Group of Publications, Florim, The WIC, Dehradun, Four Points Sheraton and The Sarovar Portico as a part of their Sales & Marketing Teams. I am currently the Senior Sales Manager at Hotel Ramada, Dehradun since January, 2017."

Sales & Marketing

Manish Chauhan
Sales Head | Harley Davidson

[ 1 year & 7 months Experience ]

Sales and Marketing means, converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Marketing is finding out what people want, why they want it and how much they will spend.

"After completing my education, I started working in Hotel industry. However, I was not enjoying that profession and switched to Harley Davidson as a Merchandiser and soon became the Sales Head."

Business Development

Santhosh Nayak Sujir
Executive Director | UCM Foundation of India

[ 14 years Experience ]

Business Development means expanding business in terms of revenue and profits.

"After my B Tech and MBA I pursued Business Development as a career and I have been doing Business Development since 2000. Currently I am Executive Director with UCM Foundation."

FMCG Sales

Swarnim Saxena
Area Sales Executive | Mars Inc

[ 2 years Experience ]

Fast moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. FMCG covers everything from toiletries and cosmetics to TVs, FMCG sales is predominantly about relationship management.

"I have done B Tech in Civil Engineering from Amity University, Noida. Post that I did an MBA in Marketing from NMIMS, Hyderabad. I am Area Sales Executive in Mars Inc. (Uttarakhand Region)."

Marketing

Rhbab Aujla
Manager | Gourmet Investments Private Limited

[ 3 years & 4 months Experience ]

Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation. The management process through which goods and services move from concept to the customer.

"After completing my education, I started my career with Naukri.com in 2014 in Sales Department & later joined Snapdeal (Merchandising department. I have been working with Gourmet Investments Private Limited as a Manager since 2017."

Marketing

Tushar Kaushik
Founder | Diffusion Marketing Solutions

[ 4 years & 7 months Experience ]

The action or business of promoting and selling products or services, including market research and advertising.

"I did my schooling from St Josephs School, Dehradun. After that did my graduation from SD College, Chandigarh. Then I went to Mumbai to do my MBA from Rizvi College, Mumbai. I worked as a Marketing Manager in CMYK Health Boutique Pvt Ltd. I am the founder of Diffusion Marketing Solutions."

Sales & Marketing

Meena Sharma
Sales Manager | Automobile Industry

[ 11 years Experience ]

Sales, is marketing a particular product at the right price to the right person. Marketing is how one markets that product and makes the audience aware of the same whether through strategies or otherwise.

"After completing my Schooling from St Thomas, Dehradun, I did my Graduation from DAV. I also did a course in Public Relations from Polytechnic. After that, I have worked in the automobile industry as a Sales Manager for 10 years. Later on, I joined Looks Unisex Salon as a Manager. In 2016, I started my own salon called Hair Indulgence Salon."

Market Research

Rahul Dwivedi
Analyst Digital Marketing | Accenture

[ 5 years & 6 months Experience ]

Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.

"After completing my BBA from University of Lucknow, I did PGDM from Jaipuria Institute of Management, Lucknow. After that, I started working as a Market Research Analyst - Strategic intelligence at PATH infotech Ltd. A year later, I joined R Systems as a Senior Research Analyst. In May 2017, I started working as Analyst Digital Research with Accenture and since then I have been working at Accenture"

Relationship Management

Shishir Mohan
Corporate Relationship Manager | Job Resolution Recruitment Services

[ 10 years Experience ]

Customer Relationship Management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

"I did B Sc from UPES, Dehradun and MBA in Human Resources Management from Kurukshetra University. I worked at various companies like Phillips Carbon Black, Mahindra & Mahindra, PepsiCo Pvt Ltd. I started my own venture in 2013 by the name Job Resolution Recruitment Services. I started out as Recruitment Manager and am now a Corporate Relationship Manager."

Marketing

Abhimanyu
Solution Consultant | Trinum eCS

[ 6 years & 6 months Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.

"After completing MBA from AIMT, I started working at Luxor Writing Instrument Private Limited. After that I worked at SSIPL. I have been working at Trinum eCS as a Solution Consultant since 2017."

Network Marketing

Avinder Pal Singh
Bronze Director | Vestige

[ 13 years & 7 months Experience ]

Network marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network goes. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After doing my schooling from Govt Boys Senior Secondary School Yamuna Vihar, Delhi, I did my BE in Mechanical Engineering from Delhi College of Engineering. In 2005, I joined Vestige for Network Marketing and today I'm the bronze director. In 2008, I started working for Northern Indian Railway as a Senior Section Engineer."

Marketing

Sonal Malhotra
Marketing Head | Dehradun Golf Academy

[ 10 years & 4 months Experience ]

Marketing is the study and management of exchange relationships.It is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

"After doing my MBA degree from IMT Dubai, I worked with IBM for two years. Later on, I managed the marketing strategy of Antara project by the Max Healthcare group. I am working as the Marketing Head for my company, Dehradun Gold Academy and its vertical, DGA Greens."

Network Marketing

Harrieth Quiamco
Marketer | Usana Health Science Inc

[ 5 years & 9 months Experience ]

Network marketing is a marketing strategy for the sale of products or services where the revenue of the Multi-level Marketing company is derived from a non-salaried workforce selling the company's products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

"I am a graduate in Management Accounting from Ateneo de Davao University. I have worked in a car company named Car Asia for one year. I also worked in import-export industry in Manila, Philippines. I am doing business with Usana Health Sciences since four years. I am one of the youngest Gold Directors in Usana in the Philippines."

Market Research

Shubhendra Anand
Team Lead | Wise Guy Consulting

[ 4 years & 3 months Experience ]

Market Research is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

"I have done BBA in Oil and Gas Management and MBA in International Business from UPES, Dehradun. I worked at Grand View Research as Research Analyst for 2 years. I am Team Lead at Wise Guy Consulting."

Retail Management

Mohammed Reza
Area Sales Manager | Rivoli Group, Dubai, UAE

[ 11 years & 6 months Experience ]

Retail management includes all the steps required to bring the customers into the store and fulfill their buying needs.

"I did my schooling from Dubai, UAE and then did my A Levels from London, thereafter did my BBA from Brunel University, London. I worked with various brands like Next, H and M in London, then with Rivoli Group in UAE in Sales and Retail Management."

Sales and Marketing

Salman
Senior Pre-sales Executive | Tescra Software Pvt Ltd

[ 4 years & 5 months Experience ]

Sales and Marketing is vital for successful business growth. Selling or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers. Marketing includes the process or technique of promoting, selling, and distributing a product or service. Marketing is not advertising but it is finding out what people want, why they want it and how much they'll spend.

"After doing my schooling from Sri Lakshmi High School and Intermediate from Narayana Junior College, Kurnool, Andhra Pradesh, I did my B Tech from Rajeev Gandhi Memorial College of Engineering and Technology, JNTU-ATP, Andhra Pradesh. Thereafter, I worked as a Field Application Engineer & Senior Presales Executive for companies named Cranes Software International Limited, Tescra Software Pvt. Ltd, Bangalore and Starcom Information Technology Limited, Delhi to sell and promote Mechanical and Civil Engineering tools to various education sectors."

Marketing Management

Ankita Varun Wason
Founder | Tiara Creations

[ 0 years & 9 months Experience ]

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

"I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods."

Marketing

Himanshu Chauhan
Assistant Manager | Export Credit Guarantee Corporation of India Ltd.

[ 6 years Experience ]

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

"I did Bachelors in Engineering (Electronics & Communication). Post that, I did MBA in General Management from FMS and Ph D in Brand Management. I worked as an Assistant Manager at Export Credit Guarantee Corporation of India Ltd. I worked in the field of Marketing for 6 years before quitting my job. I founded Kobybo a Digital Learning Platform in 2016."

Sales Management

Om Prakash
Manager | Silver Line Automobiles

[ 8 years Experience ]

A person responsible for controlling or administering an organization or group of staff.

"After completing my Schooling from Drona International I did my Graduation in BPE from Delhi and BA from DAV. I also did a Diploma in Sports from Open University. I have been working as a Manager at Silver Line Automobiles since 2009."

Sales Management

Aniruddha Karnekar
Sales Manager | TATA Steel

[ 3 years Experience ]

Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets.

"I pursued my MBA degree in International Management from MDI Gurgaon.Later, I joined TATA Steel as Sales Manager in 2015."

Advertising & Marketing

Sunil Thapliyal
Founder | Benchmark AV Media

[ 35 years & 6 months Experience ]

Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Marketing is the action or business of promoting and selling products or services.

"After completing my education, I started my career with Resources Management & Associates as Management Assistant. later, I switched to media with Dainik Jagran. I have worked with India News, Zee News, Amar Ujala, Sahara Media, Hindustan Times. in 2017, I started my own firm by the name Benchmark AV Media."

Account Management

Shruti Mittal
Account Manager | Dell Technologies

[ 3 years & 3 months Experience ]

Account Management is a post-sales role that focuses on nurturing client relationships. Account managers have two primary objectives: retain clients? business and grow those opportunities. They accomplish these objectives by learning what their clients? goals are and helping their clients achieve them. Unlike a traditional sales role, which is short-term and focuses on landing the client, the account manager acts as a long-term liaison and, hopefully, a trusted consultant for the client.

"After completing my education, I started working with Dell Technologies as a Sales Accounts Manager and I worked there for almost 2 years."

Business Development

Amit Paul
Founder | EnergyExpedia

[ 2 years & 5 months Experience ]

Business development entails tasks and processes to develop and implement growth opportunities within and between organizations.

"After completing BE in Electrical Engineering from Delhi College of Engineering and MBA in Power Management from National Power Training Institute, Ministry of Power, I started working as an Engineer Trainee and then joined Central Electricity Regulatory Commission as a Research Officer. I worked there for 3 years and then joined National Power Trading Ltd as an Assistant Manager. I have also worked with Independent Power Producer Association and Sunsource Ltd. I have 8 years of experience in Power Management. In 2018, I started my own company EnergyExpedia which is an energy consultant firm."

Marketing Education

Dr Nimit Gupta
PGP Chair | Fortune Institute of International Business

[ 4 years & 11 months Experience ]

Marketing education is a study designed to prepare students to conduct the critical business functions associated with directing the flow of products and services from the producer to the consumer. A fundamental understanding of the marketing concept and basic marketing skills are essential not only to students entering the field of marketing but for everyone entering the workforce.

"After completing my education, in 2003, I worked as Course coordinator & lecturer at Maharaja Agrasen Institute of Management Studies for 4 years 11 months. Then I pursued my Doctor of Philosophy from Shobhit University and along with that I was working as Program Director & Assistant Professor at Jaipuria Institute of Management, Noida. For the last 5 years I am working as PGP Chair at Fortune Institute of International Business."

Market Research

Manjula Garg
Research Manager | Kantar

[ 2 years Experience ]

Market Research is identifying how the market is performing in day-to-day life. It involves gathering data about people or companies from a market and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company's strategies, operations, and potential customer base.

"I completed my schooling from Pine Hall School, Dehradun. Post that, I did my graduation in Economics Honours from Bharati College, Delhi University. After completing my graduation, I embarked on my Career in Market Research by joining Kantar in 2016."

Sales

V. C. Jugran
General Manager | Various Organizations

[ 50 years & 5 months Experience ]

Sales are activities related to selling or the number of goods or services sold in a given time period. The seller, or the provider of the goods or services, completes a sale in response to an acquisition, appropriation, requisition, or a direct interaction with the buyer at the point of sale.

"After completing my MA (History), I started my career in Sales with Jiyaji Suiting (Birla Group). I have worked in Sales at various capacities such as Regional Manager and General Manager to name a few. I also got the opportunity to work with some other companies such as Modi Rubber Ltd as well as J P Cements. I have 40+ years of work experience in sales."

Direct Selling

Hazel Aswani
Director | Oriflame

[ 8 years & 5 months Experience ]

Direct Selling or Network Marketing is a business model that depends upon a network of distributors for growth, such as in multilevel marketing. It is a direct selling method that features independent agents that make up a distribution network for goods and services. Some network marketing systems are based on tiers that denote how many levels deep a sales and distribution network go. In two-tier or multi-tier examples, the people that make up the top tier of a distribution network are also encouraged to build and manage their own networks of salespeople. Each network creator (or "upline") then earns a commission on their sales revenue, as well as on the sales revenue of the network they have created, otherwise known as "downline."

"After completing my schooling from Government Girls Higher Secondary School, Mandsaur, I did BA from Rajiv Gandhi College Mandsaur, MP. After completing my graduation, I got married and came to Ahmadabad, Gujrat. I always wanted to be an independent woman and came to know network marketing. I then did an online certification course in Telesales from NCVT, Kanpur. I started working as an executive and after years of hardwork, I am working as a director for well-known multinational company named Oriflame. I handle a team of more than 300 people across India and have more than 8 years of experience in direct sales."