Marketing Management

Ankita Varun Wason | Founder | Tiara Creations

What is Marketing Management?

There are many nuances of a Career in Marketing Management. One should first understand What a Career in Marketing Management entails before investing time and effort to figure out How to start a Career in Marketing Management. While anyone can have an opinion on what Marketing Management entails; only a real professional can really explain it.

Founder Ankita Varun Wason is an experienced professional with 0 years & 9 months in Marketing Management. Founder Ankita Varun Wason outlines Marketing Management as:

A marketing manager is someone who manages the marketing of a business or product. They can be responsible for several services or products, or be in charge of a single product.

How Founder Ankita Varun Wason got into Marketing Management?

I did my Schooling from Rainbow School, Saharanpur and Graduation from SP College, Chandigarh. After that I taught English as a Professor in DIT and Chitkara University. After my marriage I moved to Dehradun and started Tiara Creations in 2016 which deals in gifting items made of nuts and other health foods.

Founder Ankita Varun Wason's Talk on Marketing Management

The Journey of a Marketing Manager: Ankita Varunvasan's Path to Success Ankita Varunvasan's story is one of ambition and innovation in the field of marketing management. Originally from Saharanpur, her journey took her from the classrooms of Punjab University to becoming the head of a pioneering business in Dehradun. In this article, we will delve into Ankita's insights on marketing management, the educational background that shapes this career, the skills required for success, the positives and challenges of the profession, and a glimpse into her daily life as a marketing manager. What Is Marketing Management? Marketing management involves the strategies and processes required to promote and sell products effectively. It encompasses everything from understanding market needs to developing campaigns that resonate with potential customers. As Ankita explains, it's essential to thoroughly know your product and its competition. With her unique venture into flavored dry foods, Ankita had the advantage of introducing a novel product in a market that lacked competition, allowing her to carve a niche with her expertise in marketing management. Education Exhibitions Ankita emphasizes the value of exhibitions as a significant educational tool in marketing. They provide a platform for direct interaction with potential customers, allowing marketers to showcase their products and gather invaluable feedback. By launching her flavored dry foods at numerous exhibitions, Ankita was able to consolidate her market presence and gain crucial insights into consumer preferences. Product Knowledge Having comprehensive product knowledge is fundamental in marketing management. According to Ankita, being well-versed in the benefits and potential drawbacks of your product is key to successful promotion. She notes that understanding every aspect of what you're selling—especially in the food industry—enables a marketer to effectively communicate the unique selling points to customers and build trust. Finance An often-underestimated component of marketing management is financial acumen. Ankita points out that understanding accounts, taxes, and regulations like GST is vital for running a successful business. Proper financial management not only helps in setting competitive pricing but also ensures that the business remains profitable amidst varying market demands. Market Knowledge To thrive in marketing, it's crucial to possess a deep understanding of the market landscape. Ankita illustrates this by discussing her unique product and the absence of competition, which gave her a strategic advantage. Keeping updated on market trends and customer needs allows marketers to tailor their strategies for maximum impact. Skills Extrovert Ankita believes that being an extrovert is essential in marketing. A marketer must engage with customers actively rather than waiting for them to approach. Her outgoing nature has helped her create meaningful connections with clientele, fostering relationships that translate into sales. Pleasing Personality A friendly demeanor can make a substantial difference in marketing. Ankita stresses that a warm smile and a charming personality attract customers, making them more likely to engage with the product. This approachability is crucial for building rapport and fostering customer loyalty in her business. Patience Patience is a vital skill in the entrepreneurial journey, as expressed by Ankita. Marketing a new product inevitably comes with challenges and setbacks—some customers may not respond positively at first. She emphasizes the importance of learning from criticism and pushing forward with persistence. Selling Skills Effective selling skills are at the core of marketing management. Ankita notes that successful marketers must analyze how to introduce their products effectively. Creative strategies, like offering free tastings, help enhance customer interest in her flavored dry foods. Creativity In marketing, creativity differentiates successful campaigns from mediocre ones. According to Ankita, innovative ideas for product presentation and packaging are crucial. This creativity not only captivates customers but also keeps the business dynamic and appealing in a competitive market. Positives Healthy Food Ankita takes pride in offering healthy food alternatives through her business. She points out that rather than giving children unhealthy snacks, parents can choose flavored dry fruits packed with nutrition. This positive aspect not only benefits consumers but also cultivates a health-conscious brand image. No Competition A fortunate aspect of Ankita's journey has been the lack of competition in her niche. This absence has allowed her to establish her brand more easily in the Dehradun market. She acknowledges that while competition can drive innovation, starting in a less saturated market has provided her with invaluable opportunities for growth. Monetary Potential The financial prospects of successfully marketing a unique product can be significant. Ankita has experienced this firsthand, noting that her business has proven profitable without the overhead costs often associated with traditional retail. This model has enabled her to maximize her income while maintaining flexibility in her work-life balance. Meeting New People Ankita enjoys the opportunity to meet new people through her business. Engaging with diverse clients allows her to expand her network and learn from others' experiences. These interactions are not just beneficial for personal development; they often lead to collaborative opportunities. Self Satisfaction Owning a business has brought Ankita a sense of independence and fulfillment. She appreciates the freedom to manage her time and priorities. This self-satisfaction comes not only from financial success but also from creating a brand that resonates with her values. Flexibility Marketing management affords Ankita a flexibility that traditional nine-to-five jobs rarely provide. She can adapt her schedule around client needs, ensuring that she is available when her customers require assistance. This flexibility has become a cornerstone of her work-life balance, allowing her to thrive personally and professionally. Challenges To Break Conventional Thoughts One of the primary challenges Ankita faces is altering consumer perceptions about dry fruits. Many people associate these snacks with traditional consumption patterns, making it difficult to introduce flavored alternatives. Changing established mindsets requires consistent effort and innovative marketing strategies. Price Issues Price is another significant hurdle in Ankita's marketing journey. Flavored dry fruits are priced higher than their unseasoned counterparts, and convincing consumers to invest in a premium product can be challenging. Balancing quality and affordability while positioning her products effectively is a continuous task that requires careful navigation. A Day Of Marketing Management Ankita's day as a marketing manager is dynamic and fast-paced. She starts her day by answering inquiries from customers and preparing for visits from clients. Her schedule is flexible, allowing her to meet client needs at any time, which is crucial for building strong customer relationships. Throughout the day, she researches market trends to keep her offerings fresh and appealing. Whether she is fulfilling orders, responding to inquiries, or brainstorming new ideas for product presentation, Ankita remains engaged and proactive, ready to meet the demands of her evolving business. In conclusion, marketing management is a multifaceted field that combines creativity, strategic thinking, and interpersonal skills. Ankita Varunvasan exemplifies how dedication and innovation can pave the way for success in this dynamic career path. Through her journey, she not only contributes to the economy but also promotes healthier lifestyle choices in her community, showcasing the far-reaching impact of effective marketing management.

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Marketing Management?

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Links for this Talk

Founder Ankita Varun Wason's LifePage:

[LifePage]
https://www.lifepage.in/page/ankitavarunwason

LifePage Career Talk on Marketing Management

[Career]
https://www.lifepage.in/careers/marketing-management

[Full Talk]
https://lifepage.app.link/20171115-0001

[Trailer]
https://www.youtube.com/watch?v=yKKLyFBELpY

(Marketing Management, Ankita Varun Wason, Tiara CreationsProduct, Nut Producer, Gift Creations, Marketeer, Marketing, Gift Shop)

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